Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to. This book is an excellent reminder of why we sometimes don’t deserve nice things and what we need to do to keep the ones we have. ‘No

Work Management 101

Work Management Viral Marketing Marketing Management Cold Calling 101

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. Recommended reading: What is a Good Conversion Rate? At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. It’s the point where interest transforms into action.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Contently

MARCH 23, 2023

This helps them optimize their content strategies to improve engagement and ultimately drive conversions. As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. Metrics help us make data-driven decisions to improve our strategies.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Tomorrow People

OCTOBER 8, 2020

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. Your Audience. That’s the central premise here.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. It’s a great read for those looking for a more balanced perspective than the “lean in” mentality.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Marketing Insider Group

JANUARY 25, 2022

Web analytics provide actionable insights that enable you to continually optimize your website performance. We recommend using the SMART goals framework for goal setting, which ensures your goals are specific, measurable, attainable, realistic, and time-bound. The Only Website Launch Checklist You’ll Ever Need. Image Source.

Marketing Websites 256

Marketing Websites Industry CMS Lead Scoring Lead Ranking 256

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . If you don’t have anyone to sell or market to, sales plummet. In fact, a survey by Drift found that 53% of marketing leaders report generating a pipeline is their top marketing priority. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

accelerate agency

JANUARY 20, 2022

That’s why we’ve put together this definitive on-page SEO checklist so that you can optimize your website step-by-step. That’s why we’ve put together this definitive on-page SEO checklist so that you can optimize your website step-by-step. Optimize your meta-descriptions, headlines, and title tags. Upload and optimize images.

SEO 52

SEO Optimization Industry CMS SERP 52

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. We have divided these experts based on the niche they talk about the most.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Vision Edge Marketing

MAY 11, 2021

Optimize these four key “outside” factors to achieve greater success: Customer-Centricity. Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management. Partner and Supplier Relationships. Market Data.

Business 242

Business B2B Thought Leadership Allocation Thought Leadership 242

Hubspot

APRIL 6, 2017

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. I’m glad you asked. I’m glad you asked.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases.

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Anyword

FEBRUARY 9, 2022

Reading the works of the masters is all about increasing professionalism. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. If you want an overview of the core principles that are true for ALL ad-like communications, this is a must-read.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Optinmonster

MARCH 9, 2020

You see, most people that visit your blog post usually leave without reading it all the way through. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. We judge a book by its cover and a blog post by its title. Sounds complicated? It really isn’t.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Convert

AUGUST 19, 2022

At places like Microsoft, he helped optimize testing programs already high in maturity. What inspired you to get into testing & optimization? Every time I’d come across a book, podcast, or article about it, I was hooked in. How many years have you been optimizing for? I’ve been optimizing for just over 7 years now.

Work Management 59

Work Management Marketing Management Statistics Paid Search Agency 59

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” ” Released in September 2022, it is an excellent read and I highly recommend it. Here are four areas in marketing technology that require such consideration.

Ethics 94

Ethics Marketing AI Multivariate analysis Paid Search Agency 94

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential.

Social Media 135

Social Media Social Marketing Media Planning 135

EveryoneSocial

OCTOBER 19, 2022

Key takeaway 2: Always read the channel (then do your own thing anyway). This is another way of saying the familiar idiom: read the room. Showing up” doesn’t necessarily mean forcing yourself to follow a prescriptive best practice or recommended cadence to achieve optimal social impressions. . Learn more here.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Moz

SEPTEMBER 13, 2020

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. Google Trends ?

SEO 64

SEO Optimization De-duping Keywords 64

SWZD

APRIL 15, 2019

We asked Brad about books he recommends: “I love books on leadership, I don’t think marketers need any more ideas, what we need is help with leadership. The book I’m reading now is called Leaders: Myth and Reality by General Stanley McChrystal. About Cvent. Career and Background.

Optimization 48

Optimization Enterprise Management B2B Thought Leadership Marketing Automation Services 48

Salesforce Marketing Cloud

DECEMBER 8, 2023

In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

MARCH 22, 2023

” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. Do you want to learn how to upsell and are looking for upselling tips? The probability of selling to an existing customer is 60-70%.”

Examples 124

Examples Tips Cross-Selling Bundling 124

Biznology

JANUARY 19, 2021

To build an optimal distribution strategy, marketing should begin with end-customer journey mapping, to uncover the “jobs to be done” and the ideal solution to be “hired.” I recommend that marketers include distributors in the process, despite their obvious self-interest. Marketing must get involved. Or, what should be the role?

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Hubspot

APRIL 10, 2019

Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way? It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new.

Organization 78

Organization Marketing Websites Optimization SERP 78

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. RSVP — IT'S FREE Thanks to our sponsors We only include sponsors we actually recommend to our community and portfolio companies.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

CoSchedule

FEBRUARY 16, 2023

Some ideas include: Reminding them to schedule a meeting Booking a demo Signing up for a trial Closing a sale Building strong client relationships Catching up with clients Clarifying the objective will help you write the message with a clear purpose and incorporate a suitable call-to-action (CTA). Let’s begin.

Practices 94

Practices Urgency Marketing Best Practices Template 94

Martech

JANUARY 20, 2022

Hannigan recommends marketers put together what he calls “golden milestones,” which are events that “must happen for your customer to get value from your offering.” Hannigan recommends marketers put together what he calls “golden milestones,” which are events that “must happen for your customer to get value from your offering.”

Ideal Customer Profiles 118

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 118

Martech

FEBRUARY 5, 2024

We can use the data to assign net promoter scores to our customers who will most likely recommend us to their family and friends. We can use the data to assign net promoter scores to our customers who will most likely recommend us to their family and friends. We don’t get much helpful info from them and readers generally ignore them.

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. Dive in to learn how to do hotel social media marketing.

Social Media 89

Social Media Social Marketing Marketing & Strategy Marketing Strategy 89

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. Let’s talk. Source: brid.tv

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Valasys

FEBRUARY 2, 2024

Imagine trying to find a specific book in a vast library without any assistance. Now, consider having an intelligent assistant equipped with the ability to swiftly locate the book based on your preferences, previous reading habits, and even current interests. Think of it as generating ICP using AI Analytics.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Convert

SEPTEMBER 9, 2022

He holds passionately argued views on why optimization isn’t just about one framework, stats model, or tool. So, if you’ve been finding optimization daunting, then this is the place for you! So, if you’ve been finding optimization daunting, then this is the place for you! Let’s see what Rommil had to say….

Peer-to-peer 52

Peer-to-peer Stats Domain Budget Programs 52

Convert

OCTOBER 5, 2020

We started with the usual books that are recommended for advice on how to improve your communication skills. Just google ‘books on workplace communication’ to see these. We read everything from How to Win Friends and Influence People to Amazon’s brand guidelines (no, seriously). The Culture Map – Erin Meyer.

Allocation 82

Allocation Advertising Agencies Best Practices Paid Search Agency 82

BOP Design

JULY 15, 2022

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. Read more: 3 Strategies to Close B2B Website Leads. Step Back from the Process.

Lead Generation 108

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 108

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Scoop.it

SEPTEMBER 8, 2022

As you keep reading, you’ll decide to use this useful strategy in your own business with the right content curation tools. Book recommendations. Author James Clear recommends his favorite and most impactful books to his audience. It’s even harder when you have to do this regularly.

Curation 93

Curation Generation Content Thought Leadership 93