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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing.

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Mailchimp Pricing: Do you get what you pay for?

SendX

This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? For 500 contacts, this would be the pricing: Essential plan: $9.99/mo, Lowest price plan. Price Compared to SendX. Essential Plan For 500 contacts: Price: $9.99/month

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Price Elasticities: how to use them to steer pricing decisions

ScanmarQED

What is price elasticity? Basic demand and supply theory tells us that demand will go down when prices go up. If you increase prices by 10%, will demand decrease by 10%? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity.

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. It’s optimized to convert visitors into leads or sales. The Importance of Landing Page Optimization. This is a subset of Conversion Rate Optimization or CRO. What is a Landing Page?

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot. Many vendors provide transparent pricing for either their basic plans or their more expensive premium plans. There are many things you can do with these tools.

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Improve Your Google Ranking with Search Intent & Optimization

Contently

Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO? Over time, search engines learn which websites are the most optimized (or close to) searcher intent. The trending or most optimized websites rank higher and are closer to the top of the coveted first page.

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How to use pricing analyses to grow your business

ScanmarQED

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Today we widen our perspective to include pricing analyses and metrics.

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