Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. About 97% of marketers agree that a personalized experience is the cornerstone of marketing programs.

ROI 219

ROI Webinar Metrics Privacy Content 219

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. Apple’s most recent initiative, Private Click Measurement on iOS 17 , is a step in the direction of controlling tracking parameters that marketers have relied on for years.

Analytics 126

Analytics Privacy Privacy Policies Privacy Protection 126

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. It can take ages to gather such a list. But it doesn’t have to.

Lead Generation 393

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 393

Heinz Marketing

MARCH 22, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When pay-per-click advertising entered the scene 20 years ago, it was akin to the wild west. No one knew exactly what they were doing and marketers took a trial-and-error approach to learning. Now, buyers, marketers, and regulators know better.

Privacy 98

Privacy Privacy Policies B2B Marketing Opt-out 98

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever. Data ownership.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

Salesforce Marketing Cloud

NOVEMBER 3, 2023

So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. Find out how 1. What is an LLM?

Generation 127

Generation Lead Ranking API Knowledge Base 127

Zoominfo

FEBRUARY 9, 2022

In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. s independent authority that upholds information rights and promotes data privacy for individuals and transparency by public entities.

Zoominfo 130

Zoominfo Privacy Opt-out Ad brokers 130

Zoominfo

NOVEMBER 17, 2020

Today’s post covers the ins and outs of data privacy laws and how this various regulations affects consumers, collectors, and anyone with personal data. As a marketer, can you remember the last time you emailed someone’s contact information? Conduct regular audits of mailing lists to weed out non-compliant data.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Ideally, you want to find a balance between personalized marketing and relevant law compliance. Image credit: Netflix.

Privacy 268

Privacy Personalization Planning Marketing Management 268

Inbox Insight

MAY 31, 2024

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week , nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Zoominfo

JUNE 10, 2022

Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. The GDPR established guidelines for greater transparency, confidentiality, and accountability for the collection and use of personal data in the EU. What is GDPR?

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Zoominfo

FEBRUARY 17, 2023

We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency. Fair and Transparent Compensation Last year, we launched a Total Rewards Statement program that shows employees an itemized report of their total compensation. Here are some of the highlights. Read the report here.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. The fact that you have direct access to a list of good prospects helps you get your content right into their inbox – and since the prospects gave you permission to send them email, a trust factor is already built in.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Communities 130

Communities Zoominfo Promotion Privacy 130

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. A new consumer may try out your product at first on an impulse buy. But you need to create meaningful connections to retain their business.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. Privacy policies must be transparent and instructive. Third party advertising opt-outs are through prescribed links and need to be ‘controlled’ by the Business.

Privacy 77

Privacy Privacy Policies Advertising Agencies Paid Search Agency 77

FunnelEnvy

OCTOBER 2, 2023

The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior. Many are wary of filling out forms and sharing their information on websites. Is the form context distraction-free?

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Vision6

SEPTEMBER 13, 2023

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Heinz Marketing

JUNE 27, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s been changing and evolving for several years now across the globe, and if you’re not paying attention as a marketer, you’re going to find yourself left behind with a hard road to catch up. Transparency isn’t a bad thing, and with the knowledge, some are opting in.

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). It is an opportunity to build a relationship with that customer—based on trust. Good marketers put compliance optimization first. The rules of the game are changing. Taking time.

Top of Funnel 104

Top of Funnel Ad Building Privacy Opt-out 104

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Navigate the Channel

AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. This data-driven approach empowers marketers to make informed decisions to optimize their marketing efforts.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. and I have to get true value out of that.”. Read next: 3 challenges of building customer trust in a privacy-focused world. Get the daily newsletter digital marketers rely on.

Advertisements 116

Advertisements Advertising Privacy Ad Exchange 116

Martech

JANUARY 31, 2022

Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. But trust is required, so don’t be evil. Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail. That sounds easy.

Contacts 92

Contacts Work Management Opt-out Lead Scoring 92

Martech

JANUARY 6, 2022

Marketers are always in search of new strategies and technologies to gain a competitive advantage, so it’s not surprising that in outlooks for the upcoming year, there’s been a lot of talk about how NFTs and blockchain technology can give brands a lift. Blockchain’s benefits for identity.

Work Management 116

Work Management Marketing Management Brand Identity Branding 116

Martech

OCTOBER 1, 2022

The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. In this post we’ll cover: What is privacy in marketing? Why marketers should care. Privacy initiatives marketers should know about. Ironically, U.S.

Privacy 109

Privacy Paid Search Agency Ad Exchange Transparency 109

Zoominfo

MAY 22, 2020

An approach that involves transparency and clearly stating what a company intends to do with personal data enhances the privacy experience, according to Salesforce’s 2018 report, State of the Connected Customer. The disparities noted above likely come down to one thing: trust. “A Source: Salesforce. Highlight privacy efforts.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. As consumers, we expect this, so we should expect this as marketers too. We all know this.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Get the daily newsletter digital marketers rely on. What do these changes mean to you? Processing.Please wait.

Multi-Touch Attribution 110

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 110

Hubspot

SEPTEMBER 1, 2023

Conscientious sales pros worry about AI bias , transparency, brand reputation, customer experience, and human relations. That said, there are many opposing views out there suggesting that the future of AI is not so bad. Use trusted software. When choosing your AI, opt for AI that you can trust. Manage leads.

Ethics 71

Ethics Marketing AI Training Work Management 71

Hubspot

JULY 12, 2021

Whenever I share a screenshot of a friend's funny text on social media, someone always points out the huge number of unread text messages I have. They're usually quick marketing messages that I signed up to receive at some point and ended up forgetting about. SMS Marketing Effectiveness in 2021. And, who are you ignoring?",

SMS 101

SMS Research Opt-out Planning 101