Martech

NOVEMBER 15, 2023

Articles or posts that challenge popular opinions, backed by data or unique insights. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. Why is human thought leadership so valuable right now?

Thought Leadership 131

Thought Leadership Work Management Marketing Management Opinions 131

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 108

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 108

Zoominfo

APRIL 12, 2021

Integrate your tech stack. Yet a 2020 CIO survey conducted by Accenture shows that less than 30 percent of IT stakeholders completely agree that ERP is the primary enabler to bridge business and functional silos. By integrating key systems, your marketing strategy, sales processes, operations, and financials all align.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies. No one wants to buy from an AI that hasn’t done the work or used the product. Christopher S.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Outgrow

APRIL 8, 2024

Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. You can take a look at Starbucks’ partner experience survey. You can take a look at Outgrow’s target market survey for example. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

SmartBug Media

FEBRUARY 16, 2024

The mechanism you ultimately choose to host a customer feedback initiative will depend largely on your target audience and business objectives, but a few widely used customer feedback tools include: Survey tools : HubSpot Service Hub , SurveyMonkey, and Google Forms are a few easy-to-use tools for creating and distributing surveys.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Webbiquity

JANUARY 23, 2024

To retain your customers, you need to show you value their opinions. Recognizing this gap, we swiftly developed and integrated these features into our games. Run customer surveys and benchmark them against your social listening data. You can also conduct surveys and polls to validate your assumptions and collect more insights.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Zoominfo

APRIL 12, 2021

Integrate your tech stack One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes. By integrating key systems, your marketing strategy, sales processes, operations, and financials all align.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. For example, a mobile carrier can utilize AI-driven sentiment analysis to tackle customer churn by integrating text analytics with their call center software.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) Overall, this survey contains good news for CMOs and marketers.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. once a year, a long-form satisfaction survey sent to all customers) can also be introduced into your process. Prepare questionnaires and questions Next, you’ll need a survey tool.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. This disconnection can manifest in several ways: Lack of integration. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Digital Experience Platform 110

Digital Experience Platform Marketing & Strategy Business CMO 110

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy.

Research 98

Research Service Product Planning 98

Martech

JUNE 17, 2022

The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well as social feedback and reviews and ratings all in one platform. Unlike survey results, for example, review feedback takes the form of unstructured data. How it works. Why we care.

Work Management 75

Work Management Marketing Management Paid Search Agency Companies 75

Salesforce Marketing Cloud

APRIL 3, 2024

Integrating Service Cloud , Experience Cloud , and Marketing Cloud increased the app’s efficiency. In a survey, 71% of participants selected academic advising as one of the top three supports that would’ve helped them complete a degree. The first two calls to action address the users’ most important needs.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Marketing Insider Group

SEPTEMBER 20, 2021

With an integrated association management system, your communication tools should be able to pull member names straight from your database automatically. Include surveys. Surveys and polls are a great way to collect helpful data on the quality of your membership program and show members that you value their opinions and experiences.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . You can use this investigative approach to better understand why people feel, think, or respond in a particular way in a particular situation.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. Listening to these unsolicited opinions allows you to hear consumer’s thoughts as they are naturally expressed.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Lead Liaison

JANUARY 3, 2023

Different people will have different opinions. Having said that, we’ve seen a tendency to ask a lot of survey questions. . They copied the paper form which included 20 survey questions. Make the lead capture process as quick as possible by using the minimum number of survey questions you can. 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Heinz Marketing

DECEMBER 26, 2023

Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Anticipating future market shifts involves analyzing economic forecasts , industry reports , and expert opinions.

Business 114

Business Analysis Work Management Forecasting 114

chiefmartech

APRIL 12, 2021

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker , recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. The problem is that too many martech tools are still not integrated with each other.

Tools 124

Tools Stats Case Studies Custom Publishing 124

Sprout Social

JANUARY 11, 2024

Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Surveys give you unfiltered insights straight from the source—the customer.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Kevin Indig

AUGUST 7, 2023

👉Example 1: Zapier is all about easy product integrations and how the sum is greater than its parts because of it. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? It changes the writing style by making it memorable.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Sharpspring

SEPTEMBER 7, 2021

To learn more, we teamed up with Ascend2 , a leader in research-based marketing, to survey a panel of marketing professionals and marketing research subscribers on their current and projected use of marketing automation. This survey represents the opinions of the 95 marketing professionals who provide agency services.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

chiefmartech

AUGUST 11, 2021

In short, marketing operations has risen from being “an overshadowed marketing function that worked in the background to solve internal pains” to “an integral part of the marketing organization.” 70% of the CMOs surveyed reported that they have a dedicated marketing ops team at their company.

Work Management 141

Work Management Marketing Management Marketing & Strategy Paid Search Agency 141

Lead Liaison

MARCH 2, 2023

6: Mode of capturing user feedback You can use QR codes to capture real-world opinions from in-person transactions and events. Utilize QR codes for survey types such as CES, CSAT, NPS, and others. Be creative about where you place QR codes.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Sprout Social

NOVEMBER 8, 2023

Sentiment analysis is an integral part of delivering an exceptional AI customer experience. This could range from online reviews and social media posts to customer support tickets and survey responses. Refine your strategy by exploring customers’ feelings, thoughts and opinions on specific topics, competitors, products and more.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Velocity Partners

MARCH 13, 2024

Think surveys and other original data. Also consider: digital experiences that produce survey data). One thing never changes about SEO: play the long game with integrity and commitment, and you have a good chance of coming out on top. Heart, personality, an opinion, unimpeachable facts.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Hubspot

NOVEMBER 22, 2023

Explore CRM integrations Get started with HubSpot User Permissions CRM integrations like HubSpot User Permissions can help you with data entry and updating, according to McKibbens. Monitor social media platforms, forums, and review sites to gain valuable insights on customer sentiments and opinions about your brand.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

chiefmartech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030. The results are pretty eye-opening.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Marketing Insider Group

JANUARY 21, 2020

It’s important to carry out thorough market research from a number of sources, including web and social analytics, studying competitors, your own customer databases, and customer surveys in order to build up a true picture of the demographics and needs of each market.

Marketing Strategy 319

Marketing Strategy Marketing & Strategy Ad Building Planning 319

Sprout Social

FEBRUARY 12, 2024

Integrate it with your overall marketing strategy Your influencer marketing efforts need to blend with and amplify your brand’s core marketing message. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 107

Martech

AUGUST 23, 2021

This frees personalization from being “stuck” in one channel, but presents the challenge of enabling real-time integration between the data layer and engagement engines; or Use a dedicated personalization engine as a standalone tool in your stack. Here, research suggests that the options on the market have yet to be widely tested.

Work Management 115

Work Management Content Marketing Management Lock-In 115

Onalytica B2B

NOVEMBER 22, 2018

Your employees know your brand inside and out and have networks that trust and value their opinion. Integrate influencers into your whole marketing mix. While it is important to have individuals and teams leading on influencer marketing, it is most successful when integrated across all other areas of marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93