LeadSloth

MAY 25, 2010

Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). People asked my opinion on this acquisition. But since then too little progress was made: the product was good, but their marketing was lagging behind. Enterprise-Ready Product. Overall, I think this is great news, for 7 reasons: 1.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

ViewPoint

FEBRUARY 23, 2018

Testing and data over opinions and conventions. It’s a specialized tool that syncs with Salesforce.com and other CRMs. See this blog for an analysis of cost and productivity of internal vs. outsourced teleprospecting. Scott Brinker , author of Hacking Marketing, a great book about agile practices in marketing, sheds more light.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Anything Goes Marketing

MAY 26, 2007

These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. If the person has a question about your industry, product or service have that person contacted right away! Marketing Sherpa.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Anything Goes Marketing

MARCH 24, 2009

Any of these opinions are valid but here is something to consider – we’re in a down economy right now and sales are not as easy to come by as they once were. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. All opinions here are my own. London, UK – [link]. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

DECEMBER 8, 2006

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Customer experience in this broader sense also includes "User Experience", which as the name suggests, is concerned with, and limited to, direct usage of a product.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Hubspot

FEBRUARY 9, 2014

How Salesforce Reached $3B in Revenue by Improving Management Productivity. Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. In his post , featured on Inbound Hub''s Sales section , Elay walks through three key steps to improving management productivity.

FAQ 28

FAQ Hubspot Salesforce.com Inbound Marketing 28

MLT Creative

AUGUST 1, 2011

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. Your company’s content includes your products and services information, but that’s the last thing you add to the mix. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Hubspot

OCTOBER 20, 2011

You want people to take your product and services in different directions.". Being first to market your product means nothing if you can't support the volume and you can't scale. They're not quite at the level of Facebook , in Phil's opinion, but they're getting there through partners in different ecosystems.

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

markempa

MAY 22, 2017

LeanData also discovered sales and marketing leaders also have different opinions on lead follow-up effectiveness. Written criteria for lead routing (territories, vertical focus, product interest, etc.). Routed leads via automated rules in Salesforce.com. Distribute leads based on product or industry vertical know-how.

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

Convince & Convert

MAY 18, 2012

You mentioned having a background in the email space, and in terms of a forward looking opinion on our market, I think that the social media marketing, social media management space is actually going to shake out a lot like the email space where there are high end, very expensive, very complex, very enterprise-y companies.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

APRIL 2, 2013

You may also look into increasing the price of your product, or decrease expenses associated with an average customer. Most public companies like Salesforce.com, NetSuite, etc. In my opinion, NPS is used as a snapshot into your customers’ thoughts about your company, and the products or services it provides.

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Heinz Marketing

MARCH 15, 2021

I think about salesforce.com , right? I mean, Judy, I don’t know about you, but whether it’s salesforce.com or Microsoft Excel, critical tools for me, but I probably use a single digit percent of their functionality. DPM G any of those groups all have a different opinion. The whole product around that.

Marketing Automation Services 107

Marketing Automation Services Work Management Marketing Management Peer-to-peer 107

Webbiquity

DECEMBER 15, 2020

We specialize in Google services, custom product development for the Internet of Things (IoT), and digital signage. The most innovative companies rely on Perforce to build complex digital products faster and with higher quality. Sharing @mybrighthealth news, events, opinions and more. Followers: 6,848. Following: 1,093.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

ClickZ

MARCH 19, 2020

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. Our products and services help brands and agencies stay in tune with what consumers are saying online in real-time.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Convince & Convert

NOVEMBER 20, 2013

Here’s what I mean: Three years ago, while I was still at salesforce.com, CEO Marc Benioff wrote “ The Facebook Imperative.” That such collaboration creates a hive of enterprise productivity focused on customer needs? Forget about hammering customers with corporate messages and ads. And that’s why I founded Addvocate.

Social Media 152

Social Media Media Paid Search Agency Salesforce.com 152

Markempa

MAY 13, 2019

LeanData also discovered sales and marketing leaders also have different opinions on lead follow-up effectiveness. Written criteria for lead routing (territories, vertical focus, product interest, etc.) Routed leads via automated rules in Salesforce.com. Source: [link] There’s room for improvement.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Hubspot

SEPTEMBER 27, 2012

Everyone wants to market their product like Apple. But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. We learned a thing or two about product marketing there, too. So, what was so cool about the product marketing learnings? Position your product in your leads' terms.

Top of Funnel 28

Top of Funnel Product Salesforce.com Buyer Personas 28

Webbiquity

JULY 19, 2010

Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Customer Experience Matrix

JUNE 17, 2009

But that date is a bit misleading because the company’s original product was a Web content management system (CMS). Since the CMS marketplace is now almost totally commoditized, in particular by open source products like Joomla and Drupal , it makes sense for vendors to look for an adjacent field with greater profit potential.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Adobe Experience Cloud Blog

DECEMBER 9, 2013

I am mainly referring to Salesforce.com and NetSuite. Each of their products will need to fight their own independent battle, so I see them as a collection of different functions that happen to have the same owner. Therefore, their growth rates will be mix of their different product growth rates. Product and Industry'

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JUNE 15, 2012

When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service? If you are anything like me, getting a real life opinion from someone is always more helpful, because it's both unbiased, and often rooted in a common experience.

Case Study 28

Case Study Case Studies Studies Top of Funnel 28

Webbiquity

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web. 6) BrandWatch. Google Review Count: 188.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

MARCH 19, 2013

By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. Consider Co-Marketing: Launching a new product or service line? Opening a new office?

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Selling to Big Companies , August 16, 2010 Of course, I don’t have an opinion on this topic! But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. Product (178). Chapter 6: Talking with the groundswell.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. I also love the product. Udi Ledergor: We were first like, okay, let’s build a product. And not just listening to the opinions and excuses of salespeople and their managers.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28