Sharpspring

APRIL 5, 2021

If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you! Email Marketing Terms & Trends Glossary. Newsletter – Another name for a regular email that goes out to subscribers with news, tips, tricks, and other information.

Email Marketing 75

Email Marketing Trends Tips Planning 75

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. Honestly, this trend will likely continue, and subsequent iOS updates will probably further restrict access to personally identifiable demographic and location information from these users.

Privacy Protection 95

Privacy Protection Privacy Open Rate Opt-out 95

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Send only to ‘subscribers’ Every contact on your blasting email list should be opt-in. Check out the list here.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Martech

MARCH 6, 2024

We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Here are the results, which had a statistical significance of 99%: Average open rate: The control (two campaigns/month) won with a 4% uplift over the variant (four campaigns/monthly). Which test won?

Click Rate 110

Click Rate Budget Programs Case Studies Open Rate 110

Navigate the Channel

AUGUST 1, 2023

From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails. Assessing Bounce Rates and Unsubscribes Bounce rates refer to the percentage of emails that failed to deliver successfully to recipients’ inboxes.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Unbounce

DECEMBER 9, 2021

And what better way to say hello than to send out a warm, personalized email? As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. They also highlight some popular, trending deal categories. Things You’ll Wanna Include in a Welcome Email.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Martech

FEBRUARY 21, 2024

Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Engagement data (email open rates, social media engagement, etc.) Segment customers based on their demographics and purchase history to create personalized experiences. Customer feedback and surveys.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Opt Intelligence

MARCH 29, 2022

And many of them are likely out of your hands. Many email service providers look at the longterm engagement rate of your email campaigns to determine the overall health of your list. One week’s low open rate is not a big deal. Could be that subject line wasn’t as catchy as you thought. You only pay for confirmed matches!

Tips 82

Tips Opt-out Opt-in Work Management 82

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. This matters because you won’t be able to tell who opened your emails and when via Apple Mail.

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

LeanData

JULY 19, 2022

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Heinz Marketing

JUNE 27, 2022

Transparency isn’t a bad thing, and with the knowledge, some are opting in. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. Good luck out there!

Privacy 82

Privacy Privacy Protection Opt-out Opt-in 82

Sharpspring

JUNE 9, 2020

Click Rate. Pristine addresses commonly signal a lack of direct opt-in methods such as purchased, rented, or scraped data. Typo addresses indicate a lack of confirmed opt in or direct opt-in methods. Unsubscribe Rate. The open rate is the percentage of recipients who opened your email.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

xiQ

APRIL 29, 2020

Increased Subscriptions, Minimized Opt-outs. She adds, “We were also able to minimize opt-outs as readers appreciated the information on the latest trends in the industry from reputed sources.”. Achieved consistent YOY growth in open rates. Reduced Opt-out rates by an impressive 0.07%.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

ConvertKit

SEPTEMBER 29, 2020

Here are some common reasons a sender might want to run a self-led audit: They want to improve their very low open rates. Their opens suddenly dropped and they want to know why to fix the issue. Dive into your complained subscribers to look for trends and red flags. Look to see when the subscriber complained.

Deliverability 105

Deliverability CAN-SPAM Validation Domain 105

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

JangoMail

NOVEMBER 10, 2021

Open Rate Open rate is the percentage of recipients who open your messages. Opens are tracked by placing an invisible 1×1 pixel image at the bottom of your emails. Your click rate is a metric that details even more so than open rates the level of engagement your recipients have with your message.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Optinmonster

DECEMBER 28, 2023

If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. For more inspiration, check out these highly effective welcome email examples. Preferences.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Salesforce Marketing Cloud

DECEMBER 8, 2023

This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services. With the ability to identify persona patterns, trends, and behaviors, marketers can deliver highly relevant and individualized content.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

JANUARY 26, 2023

Double Opt-In Double optin is the practice of sending an automated confirmation email that new subscribers have to click on to finish signing up for your list. Furthermore, double opt-ins are good for removing uninterested leads. Check out these A/B testing examples for inspiration! Click here to get started → 2.

Email Marketing 91

Email Marketing Marketing & Strategy Marketing Strategy Work Management 91

ConvertKit

FEBRUARY 26, 2020

Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. For more details on how email deliverability operates, check out our blog post here. The average open rate of all emails sent through ConvertKit was 32%.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Actions that will positively affect your email deliverability and engagement include: An email subscriber confirming their email address with the double opt-in. When someone opens your email broadcast. Always ask for permission.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Optinmonster

MARCH 4, 2024

Metrics: These are the success indicators, such as conversion rate or click-through rate, that you’ll use to measure the outcome. Objectives can range from increasing email open rates, improving click-through rates on a webpage, to boosting conversion rates on a product page.

Multivariate analysis 81

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 81

Scoop.it

AUGUST 16, 2022

You need to have the right thought process and create emails with engaging content and attractive offers that stand out. Therefore, it becomes all the more important to think out-of-the-box for email newsletters. They allow you to send current trends and insightful resources and keep the subscribers updated. Pick a topic.

Curation 86

Curation Newsletter Business User-Generated Content 86

xiQ

APRIL 29, 2020

Increased Subscriptions, Minimized Opt-outs. She adds, “We were also able to minimize opt-outs as readers appreciated the information on the latest trends in the industry from reputed sources.”. Achieved consistent YOY growth in open rates. Reduced Opt-out rates by an impressive 0.07%.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Tiecas

OCTOBER 30, 2023

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. You can streamline lead nurturing by using one of many Marketing Automation solutions that are out there. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Actions that will positively affect your email deliverability and engagement include: An email subscriber confirming their email address with the double opt-in. When someone opens your email broadcast. Always ask for permission.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Mailmunch

MARCH 2, 2021

When someone visits your website and gives you their email address, they volunteer to hear you out. If you’re not sending out a welcome email, you’re ignoring your subscribers and are leaving out ample opportunities for yourself. Welcome emails have around a 60% higher open rate than other promotional emails.

Psychographics 58

Psychographics Business Opt-out CAN-SPAM 58

BOP Design

MARCH 30, 2021

Read more: Top B2B email design trends of 2021. When planning out your email marketing strategy, you need to start by understanding your audience (or email list) and by setting objectives. Is your list filled with prospects who went cold (stopped responding or never responded after reaching out)?

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

The Lead Agency

JULY 7, 2020

As such, a well thought out email strategy can significantly boost the results of your B2B marketing campaigns. The key success with email marketing is to ensure your strategy develops with and incorporates the most recent trends and technologies. Interactive emails increase click-to-open rates by 73%. Be More Personal.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

Delivra

AUGUST 3, 2021

Delivra helps you maintain strong delivery by automatically tossing out invalid email addresses (such as emails without the “@”) as well as managing bounces and unsubscribes. But if you notice your campaigns have decreased performance (low open rates and higher-than-normal bounces), you may have a deliverability problem.

Deliverability 52

Deliverability CAN-SPAM Opt-out Click Rate 52

Convert

SEPTEMBER 30, 2020

Get ready to boost your email open rates and click-through-rates! When a marketing email is personalized and targeted, businesses see above-average open rates and click-through-rates. For example, check out this email from Netflix that tells the user about a new movie they’d enjoy. Imagery and Videos.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

DivvyHQ

MAY 19, 2019

Each year comes with new marketing goals and objectives to help you stand out from your competition. Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. SMS response rate is 45 percent. ” Source: [link]. Know Your Customers.

SMS 68

SMS Relevance Campaigns Tips 68

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. The way trends go, we will all only expect (and therefore only pay attention to) the emails we have opted-in for and disregard emails from companies and people we don’t recognize. And you’re B2B.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96