Hubspot

AUGUST 21, 2023

Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open. According to Convince&Convert, 35% of email recipients open an email based on the subject line alone. Spend some time on the subject line.

Template 69

Template Work Management Case Studies Case Study 69

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Martech

NOVEMBER 13, 2023

They still use the Onesend platform to create templates and do push-down campaigns for all of the sites. “The joy of the Onesend side is that Office Choice can send on our behalf, or provide us a link for the template which is what I opt for. 6% boost in click-thru rate. If he can do it, anybody can.”

Paid Search Agency 106

Paid Search Agency Marketing Automation Services Work Management SMS 106

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

BenchmarkONE

AUGUST 25, 2021

You also most likely use email open rate as one of the metrics that determines the success of your email templates and the health of your email list. With Apple’s iOS 15 update, users will have the option to opt-out of email tracking – including when and where they open their emails.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Blue Flame Thinking

SEPTEMBER 25, 2023

Consider automation, templates, and data availability in your platform reviews. Always use opt-in methods to ensure you have permission to send future emails. Deploying double opt-in practices (so the user confirms their email address after they subscribe) helps prevent automated spam bots from ending up on your lists.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. It’s no surprise welcome emails have the highest open rate of all emails: 53.3% for those that joined through an embedded opt-in form.

Examples 145

Examples Newsletter Template Landing Pages 145

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Your list must be organically grown and comprise of subscribers who have opted-in for your emails. While choosing a template, one must first define the goal of the email. Will a reusable, pre-existing email template do the job or should you rather invest in a custom, one-off design? billion in 2023.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

SendX

APRIL 16, 2021

Having your email sent in a plain text email would also give you a very high open and click-through rate compared to sending an HTML version view. According to Backlinko , sharing buttons have increased the click-through rate by almost 160%. It's best to keep your sentences between 20-25 words and paragraphs under 2-3 sentences.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

SmartBug Media

APRIL 10, 2023

Higher Open Rates SMS messages are so accessible that open rates are extremely high compared to email marketing. In fact, sometimes SMS open rates are even as high as 98 percent , a perk that’s highly enticing for marketers. SMS marketing is equally effective and engaging—and brands are taking note.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Optinmonster

AUGUST 24, 2023

It allows you to create high-converting popups and opt-in forms that convert. With OptinMonster, you can choose from an extensive collection of 600+ pre-built templates and create a stunning offer. These templates are specifically crafted for maximum conversions, and you can use them without any coding or design expertise.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Optinmonster

APRIL 4, 2024

We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. In fact, Constant Contact has pre-made templates set up for these workflows. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

DotDigital

JUNE 14, 2021

These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked. There has been a flurry of conversations among marketers about the merits of open rates since the announcement. In essence, open rates are a vanity metric.

Privacy 98

Privacy SMS Opt-out Open Rate 98

ConvertKit

NOVEMBER 20, 2020

ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. You can see that and send a different email they might open instead! ). Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Source But, of course, for subscribers to get to your site, you need a compelling subject line that entices them to open your email in the first place. Not convinced?

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Optinmonster

JANUARY 26, 2023

We’ll cover how to improve conversion rates for each part. Double Opt-In Double optin is the practice of sending an automated confirmation email that new subscribers have to click on to finish signing up for your list. Email marketing remains the most effective way to reach customers and leads across industries.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

SmartBug Media

NOVEMBER 4, 2022

Open rates. If your content is solid and you’re not sending emails too frequently, your open rate should be between 15-25 percent. Bounce rate. Your bounce rate is a measure of the number of people who abandon your email without taking an action. A low bounce rate is no higher than 3 percent.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

SendX

FEBRUARY 21, 2020

Plus, it doesn’t hurt to know that open rates are 31% higher in segmented rather than non-segmented campaigns , CTRs 100.95% higher, and the number of people who unsubscribe 9.37% lower. When it comes to email campaigns, you can A/B test anything from your subjects to completely different templates. Why so many emails, though?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Binary Demand

JUNE 12, 2023

The following steps represent the hassle-free working of email marketing automation, sequencing all processes: Segment & Create Email Lists The first step is to build a B2B email list by collecting email addresses from subscribers who have opted in to receive communications from your business.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

The following steps represent the hassle-free working of email marketing automation, sequencing all processes: Segment & Create Email Lists The first step is to build an email list by collecting email addresses from subscribers who have opted in to receive communications from your business.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Hubspot

JUNE 27, 2018

Use Incentives to Increase Open Rates. Use Auto-Responders for Opt-Ins. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought -- rather than earned from a previous interaction -- you'll quickly see your emails' performance drop. Don't Purchase Contact Lists.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Navigate the Channel

AUGUST 23, 2023

Factors like sending frequency, engagement rates, and complaint levels contribute to your sender reputation. Engagement-driven Sending : Pay attention to engagement metrics like open rates and click-through rates. Crafting an attention-grabbing subject line and a compelling email body is just the start.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

ClickZ

JULY 12, 2023

Stanley Black & Decker, a leading provider of tools and industrial equipment, began a significant transformation in recent years. While the company’s primary business is B2B, it acknowledges the significance of gaining insights into consumer preferences and needs to better support its B2B partners and drive demand.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Webbiquity

OCTOBER 29, 2019

You can rent or purchase lists, but if you have built the list of recipients using opt-ins or you follow a permission marketing strategy, the audience targeting is even better. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Better metrics.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

sagefrog

FEBRUARY 28, 2024

Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. This is a 138.2% jump from 2015 , when only 2.08 As stated earlier, 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

NOVEMBER 27, 2023

Do you need some stellar copywriting templates to push through writer’s block? Copy templates, as well as copywriting examples from other successful marketing campaigns, can inspire you and breathe new life into your marketing copy. Our list of copywriting templates and copywriting formulas is subdivided for easy navigation.

Copywriting 109

Copywriting Template Work Management Marketing Management 109

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. Because your emails are winding up in spam folders. Want to jump ahead? Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Vision6

JULY 5, 2023

You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign. There are the obvious rules like having a clear opt-out or unsubscribe link but for a more in depth explanation on staying compliant check out out guide to understanding email compliance here.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

sagefrog

FEBRUARY 28, 2024

Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Optinmonster

AUGUST 16, 2023

For example, you get to beautify emails by using pre-designed templates. Apart from the interface, here are a few more less-obvious features to look out for: Deliverability Rates You want your emails to reach a wide audience, but you don’t want those emails to end up in spam folders. Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake. Instead of buying lists, focus on organic growth.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Hubspot

MARCH 4, 2020

Getting more people to opt-in to newsletters will probably take a little more than just asking — you might have to offer an incentive. You've read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent , which is a 3,800% return on investment. Crazy, right?

Course 95

Course Email Marketing Opt-out Budget Programs 95

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Actions that will positively affect your email deliverability and engagement include: An email subscriber confirming their email address with the double opt-in. When someone opens your email broadcast.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93