The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Anything Goes Marketing

MARCH 8, 2009

I then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area. StubleUpon , Digg , Facebook , Blogger , web 2.0 tools , online marketing. Now to get down to work. social networks.

Social Media 100

Social Media Web 2.0 Media Blogger 100

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

The Effective Marketer

MARCH 10, 2011

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. How is it that your product or service will benefit me? You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Particularly if the blogger is clearly a fan of the company/product/service/brand. Drainedge Link Tank » Links From Around the Web says: August 30, 2007 at 11:18 am [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. It really works and I come away from the podcast with some better insight into the sales and marketing process. Well if you're into online marketing and you're down with web 2.0.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JUNE 24, 2007

How does this relate to driving web traffic? Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 online communities, my wedding table guests explained that they spend a tremendous amount of time playing online Xbox games. If you're a parent you probably know all about this.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

The Effective Marketer

JANUARY 11, 2010

This is a question that only you can answer: Decide what is your goal with the email marketing software Define key features you really need Score vendors Chose the one that most closely matches your needs How about “soft” qualities? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Anything Goes Marketing

MARCH 24, 2007

Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Call it web 2.0 or the YouTube generation - whatever - people expect more from the web and they expect more from your website.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Online Marketing Institute

MARCH 13, 2011

This basic service is free, but the user can choose to access another tool provided by the company, Demandbase Direct, that digs up contact information for specific people for a fee. The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

The Effective Marketer

APRIL 29, 2009

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

MLT Creative

SEPTEMBER 30, 2011

October 10-13, Web 2.0 Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0 It includes things such as workshops and how-to breakout events on relevant topics to marketers. Plus, it’s free. communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 10-13, Web 2.0 Expo New York, NY: This annual conference brings together people, ideas, connections, contacts, products, and companies to promote stronger Web 2.0 It includes things such as workshops and how-to breakout events on relevant topics to marketers. Plus, it’s free. communities.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

B2B Marketing Traction

JANUARY 10, 2012

When it comes to your B2B online marketing, make no mistake. The About Us page may have a headline “About Our Services,” when it could say “About Our Printing Services” or “About Our Printing Services for Realtors.” They make a difference in whether or not you are found online.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The objective here is to drive people to your website, which should be the hub of your online marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Odds are that someone may eventually buy the product or service. So, why is it free?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. I service industrial companies, as you do. Death of an industrial salesperson Does this mean the industrial salesperson’s job function is dead? Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Unfortunately, Ian was recently banned by StumbleUpon , so use this service very carefully.

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. What I have learned so far is what I don’t like: those who use social media to shill their products and services, and those who post trivia.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

MLT Creative

SEPTEMBER 30, 2010

October 5-6, iStrategy London, UK: Europe’s leaders in social media marketing will offer the valuable insight they need to: harness new technologies, drive revenue growth, create value from digital assets, develop innovative and creative online strategies, and achieve a market leading online position.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

WebMarketCentral

SEPTEMBER 15, 2008

Which types of online advertising provide the highest ROI? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. UM Finds Web 2.0 Breeding Consumers 2.0, tags: online advertising ROI, PPC costs, Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. tactics Recent Posts Join Me at SocialTech 2010: Oct.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

WebMarketCentral

SEPTEMBER 18, 2007

Scott performs two important services with this book, one tactical and one strategic. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

DECEMBER 31, 2009

ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Is Your Online Marketing Strategy All Tweet and No Meat? Tags: Web 2.0 This tutorial is clear and generously illustrated with screenshots.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

OCTOBER 23, 2006

But if this perception were to become widespread, it could obviously drive people to avoid the service. Social networking will clearly be a winner once that executive recruiter joins LinkedIn. ** Terms: Web 2.0, The ultimate success or failure of social networking will depend upon perceptions.

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

Convince & Convert

FEBRUARY 11, 2010

Programs can be run completely online. From what I gather, Mr. Dennis is a html-centric web designer. The ModernaDesign website makes no mention of App development as a service. You know what’s not a good idea? Pissing off Google.) introduced an application-geared Internet.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114