KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. Exact match domains can obviously help, but , like any SEO tactic, it shouldn’t be abused. Content marketing is SEO. 10 SEO Myths & Misconceptions.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

DECEMBER 10, 2013

This session will dig into some of the advanced tactics that leading brands are using to fully leverage platforms like Twitter, LinkedIn and Facebook for business. Casie Gillete , Director of Online Marketing, KoMarketing Associates. Presenters: Eve Mayer , CEO, Social Media Delivered (LinkedIn).

Creativity 120

Creativity Marketing & Strategy Search Engine Marketing Social Media 120

Webbiquity

JANUARY 2, 2013

These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses’ behalf. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( No deposit, no return. Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Brandpoint

JANUARY 23, 2020

To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending.

Conference 120

Conference B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

DECEMBER 30, 2008

As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics. Tell us a little bit about how you got into online marketing and what you like most about it. From reading your blog, I see that you write a lot about search engine marketing (SEM).

Thought Leadership 48

Thought Leadership Online Marketing Work Management Marketing Management 48

KoMarketing Associates

JUNE 1, 2016

Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers. Recommendations for Search Engine Marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

OCTOBER 25, 2013

The following is a list of link building tactics perfect for B2B marketers who wish to keep their hair, and improve their inbound link portfolios. Sometimes additional listing information can be found by looking through the online marketing/promotional kits. What are your favorite link building tactics?

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

MARCH 10, 2014

Our goal was to validate what B2B marketers were doing right, what they needed to improve, and hopefully help guide the B2B online marketing experience moving forward. Demand Generation Events Internet Marketing Measurement Search Engine Marketing Blog'

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

MARCH 7, 2017

Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively). B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JUNE 29, 2016

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. B2B Technology Marketing Community.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. B2B Online Marketing Blog Search Engine Advertising'

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

APRIL 24, 2014

Any opportunity to provide visibility to important content marketing assets as well as develop a consistent communication stream to customers and prospects is a potential win for SEO; from both a standpoint of optimized assets directly communicated and the experience users will reach once they click through in an email message.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Led by Holger Schulze, founder of the Technology Marketing LinkedIn group, the 2013 B2B Content Marketing Report gathered 815 responses based on a variety of content marketing related questions.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 9, 2013

The DMA bills itself as “The Global Event for Data-Driven Marketers” and with so much of our focus, and our clients’ focus on creating sound, data-driven online marketing strategies, it’s sure to be a great show. Events Search Engine Marketing Blog' Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Hubspot

SEPTEMBER 23, 2018

Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Duct Tape Marketing. TopRank Online Marketing Blog. Search Engine Land. Social Media Today.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

KoMarketing Associates

MARCH 30, 2012

“Time to kick off training wheels since marketing becomes that much more complex.” ” At a tactical level , consider conversion actions such as application download, click-to-call, how to create effective form submissions, etc.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

MAY 21, 2013

While mass directory submissions are no longer a valuable tactic in the search world, directories themselves should not be ignored. After all, people still use them to search! Directories and social media are just a few “other” places companies need to consider when it comes to search.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

Hubspot

MARCH 26, 2020

Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.". There's a wide variety of lead generation strategies available, including tactics specific to social media platforms and lead generation through paid-per-click (PPC) ads.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

Circle Studio

NOVEMBER 24, 2020

With that in mind, 2021 will see the vast majority of B2B firms (who haven’t already) adopt a truly digital-first and digital-centric philosophy when it comes to marketing and sales. This acceleration of digital tactics and channels will include many things already in a B2B marketer’s toolkit, with greater emphasis and intentionality.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Digital marketing expenditures are expected to increase to 35%, with search engine marketing comprising the largest share of the budget. Why Digital Marketing Experts are Necessary .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Marketing Insider Group

JUNE 9, 2010

This strategy should include a mix of tactics that will provide support to the campaign. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. The next step is building your social media strategy while leveraging the findings of your monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The rationale behind this tactic is that many advertisers will spend more up front in the month and will begin to tighten budgets, and even possibly “go dark&# at the tail end of a month.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

KoMarketing Associates

FEBRUARY 5, 2019

And, it’s safe to bet that we will continue to see search features change. By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there.

SERP 120

SERP Features Top of Funnel Display 120

Atomic Reach

MARCH 18, 2019

Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Bryan Eisenberg is a pioneer and an international authority in online marketing. She has over 6 years of experience in Google managing online marketing with AdWords. Rick Galan - Head of Digital Marketing at Qualtrics.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102