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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers. Recommendations for Search Engine Marketers.

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For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. B2B Online Marketing Blog Search Engine Advertising'

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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Hubspot

Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.". There's a wide variety of lead generation strategies available, including tactics specific to social media platforms and lead generation through paid-per-click (PPC) ads.

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Marketing Strategy, Tactics and Best Practices. Are You Blogging or Doing Social Media for SERPs & Links? Free Social Media Marketing Checklist by NikkiPilkington.com.