Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Other advantages?

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Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

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Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

SEPTEMBER 6, 2006

To increase traffic on your blog, Darren stresses the use of SEO (but doesn't really elaborate it on it), posting innovative content (eg: a product release on his digital camera blog), staying ahead of the trends, and picking a niche or sub-niche topic. He has also started an email newsletter by capturing email addresses.

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Anything Goes Marketing

APRIL 5, 2009

By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. Follow up emails that are part of the welcome email campaign may include sending the latest newsletter, or key videos and/or documents based on the information provided. Renewal reminders. Trial tips.

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Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JULY 23, 2006

A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time. Have a great product? Grip On Tools, a company that imports tools, created and used a flash video as a link within their emails to major tool distributors.

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Anything Goes Marketing

APRIL 7, 2010

The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase. Here are a few campaign ideas to consider when thinking about providing relevant and engaging content via email: Email newsletters.

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Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

APRIL 5, 2006

If you're into marketing, get their weekly newsletter. We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out. Here's a good campaign: Product placement inside Simpson episodes! Marketing Sherpa put out another great article on viral campaigns.

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

Anything Goes Marketing

MARCH 7, 2007

By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. This is crucial. Indicators of Future Lead Generation.

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Anything Goes Marketing

NOVEMBER 27, 2006

SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out.

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Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. This can be in the form of a newsletter, webcast, blog or podcast.

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Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

MARCH 18, 2007

This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. In the B2B world having a form that asks very specific questions related to your product can qualify someone out who really doesn't care to fill out all of these questions.

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Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

SEPTEMBER 28, 2006

More and more organizations are leveraging their software to use search queries in productive methods. If you do, think about including some small marketing messages such as a link to an upcoming webinar or event, a link to the latest copy of your newsletter, or a link to your new product/service offerings.

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Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

APRIL 20, 2006

, take a deep breath, grab a coffee (I prefer a large double double from Tim Horton's ) and think about how you would want to receive an email if you had just signed up for a newsletter on a website. What he didn't mention is that you'll need a kick ass product to pull this off.

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Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

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Anything Goes Marketing

AUGUST 7, 2007

Let's get even simpler: I just signed up to receive your newsletter. In this way, you can keep the enthusiasm going that you had when you purchased the product/service and relieve some of the cognitive dissonance (wasn't psych 101 great?) They are sent every three weeks. Here's an idea: Send me the most recent one right away!

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Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MAY 28, 2006

I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. For example, if you have a newsletter subscription that people are ignoring, perhaps this needs to be moved to a more prominent position. Note the things that work and that don't. What do people really want to see?:

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Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Customer support information Instructions on how to add your email address to their protected list Information on what type of emails they can expect and when.

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Anything Goes Marketing

FEBRUARY 21, 2009

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. Chad - you should have stopped after the second cup of coffee".

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Autoresponders Sales Management Email Marketing B2B Marketing 100