Martech
MAY 24, 2023
It can be as simple as being more explicit upfront about the benefits of a newsletter or account at the point of signup, collecting topic preferences and including the privacy policy up front. In fact, signup incentivization needn’t be a cost center.
Predictive Response
NOVEMBER 23, 2022
In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. Legal Elements (Privacy Policy Link). A link to your privacy policy and disclosure page. This includes the Footer. . Branding/Logo.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech Advisor
MARCH 9, 2020
Consumer data is now the most crucial resource for organizations across the world. Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy. If you haven't updated it yet, do it now.
Sprout Social
JUNE 15, 2020
And hey, this actually leads us to another challenge of GDPR and social media… Social media traffic must accept your privacy policy. Let’s say you have a social media landing page that’s explicitly designed to encourage an opt-in such as a newsletter or free download. TikTok’s privacy policy.
6sense
DECEMBER 9, 2021
Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is an underutilized resource for today’s marketers and sellers. Joseph Zappa.
FunnelEnvy
OCTOBER 2, 2023
Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. For those in the early stages, offer educational resources. Privacy Transparency Be transparent about how you intend to use the information collected.
Convince & Convert
APRIL 7, 2016
A mood board of photography and phrases, while not required, can be a valuable visual resource not only for the website but also for your team to know who you, as a company, truly are. Be resourceful! Privacy policy (ask your lawyer). All emails for shipments, returns, confirmations, newsletters, etc.
Expert insights. Personalized for you.
105 
Let's personalize your content