Sword and the Script | B2B

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

Case Studies 86

Case Studies Case Study Advertising Benchmark Paid Search Agency 86

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Earned media also results in content that can be used for your website, social media, newsletters and beyond. Bottom line? What is earned media?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

SmartBrief - Marketing

AUGUST 14, 2023

In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete. Email platforms like ExactTarget are affordable and highly robust, allowing contact databases to be contacted via personalized messaging.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

JANUARY 11, 2017

Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters. But plenty of these same professionals continue relying on traditional forms of digital outreach, such as putting out press releases or placing thought leadership pieces.

PR 40

PR Brand Identity Branding Press 40

Sprout Social

JANUARY 24, 2024

One person can see a post multiple times, so the impressions will always equal or exceed reach. Earned media/press mentions Earned media refers to the publicity a brand receives through organic channels, such as press coverage or media mentions, rather than through paid advertising. It’s time to #DetoxYourFeed ?

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Optinmonster

MAY 11, 2023

Offer a Lead Magnet A lead magnet is something that you offer visitors in exchange for subscribing to your email newsletter. Create an Email Marketing Newsletter Email marketing is hands down one of the best ways to promote your website. Publish Press Releases Press releases aren’t dead!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Walker Sands

OCTOBER 19, 2022

Continuing our media insights blog series , I caught up with Melissa Daniels from Modern Retail to discuss some best practices for PR professionals, from pitch style and subject lines to embargos and exclusives. Some of my first jobs were in old school newsrooms where you could hear the printing press from the back.

Media 52

Media PR Work Management Press 52

Webbiquity

MARCH 13, 2019

Register for a webinar , a seminar, or a newsletter. When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. Your blog is your place to be YOU; to be a real person.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Push Your Interns Down The Rabbit Hole.

Google 123

Google Press Domain Marketing Management 123

sagefrog

NOVEMBER 14, 2023

Personalize and segment your marketing tactics by subsets of your audience and experiment with A/B testing to nail your messaging. Promotion: Use your other marketing channels, such as social media, email newsletters, and webinars, to promote upcoming podcast episodes.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sword and the Script | B2B

FEBRUARY 16, 2021

Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Keep your content marketing separate and distinct.

Ethics 95

Ethics Customer Surveys B2B Thought Leadership Media 95

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Integrated B2B

FEBRUARY 24, 2018

They offer value where others simply offer PR messages.”. Fact #1: The trade and mainstream press can no longer cover all your industry’s stories. Fact #3: These publishing experts are appalled at the lack of an editorial mission, guidelines and workflow behind company newsletters and magazines. What is this value, exactly?

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

They offer value where others simply offer PR messages.”. Fact #1: The trade and mainstream press can no longer cover all your industry’s stories. Fact #3: These publishing experts are appalled at the lack of an editorial mission, guidelines and workflow behind company newsletters and magazines. What is this value, exactly?

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Hubspot

DECEMBER 21, 2020

Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. The background information can vary depending on the author's level of comfortability, but overall the tone should be personable.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Meaning, a brand (or person) could benefit by leveraging the crowd.

Social Media 115

Social Media SEO Marketing Websites PR 115

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Outgrow

FEBRUARY 25, 2021

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. Reach out to renowned personalities in your niche for your podcast while also making guest appearances on others.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Biznology

NOVEMBER 24, 2014

SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. ON-PAGE IMPLEMENTATION: A good SEO person performs these services. This occurs through a blog, newsletter, PR releases, and social media sharing.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Newsletters. Newsletters.

Public Relations 48

Public Relations Tips B2B RSS 48

ClearVoice

NOVEMBER 12, 2018

Is PR a part of branding? And further to the question, are people in your role often called upon to create a media kit, press releases, etcetera? The greatest opportunities for writers to provide content for food clients at the moment lie in scheduled newsletters and creative blog entries. The tone matters in all communication.

Work Management 53

Work Management Marketing Management Paid Search Agency Advertising Agencies 53

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Craftmanship

JANUARY 16, 2013

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. Blogs and newsletters demand original, timely content; not canned information. Calculate the value received from the marketing activity. Schedule ongoing maintenance of the activity.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. And so I am like the kind of person who likes to sit and read.

Top of Funnel 64

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 64

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Content Standard

MAY 18, 2015

As you may know, David Lynch has his own branded signature coffee line—one that he claims he endorsed after rigorous blind taste testing and personal curation. What better to prove this point than one of the many Twitter campaigns that have turned into seismic PR fiascos ? So, how do I personally feel about coffee, you ask?

Storytelling 40

Storytelling Curation PR Press 40

Hubspot

JULY 15, 2016

It’s a tough dang job, which leads to a revolving door when the unspoken truth is that the best agency sales person is most likely the owner. At the center of any 3Rs plan is a concentrated effort to establish a face for the agency and get that person out into the wild as much as possible. Or seek out a local PR firm to barter with.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies Sales Management 28

Convince & Convert

JULY 21, 2010

Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? If you look at all these, these aren't social media lawsuits per se, but rather about content, licensing and the responsibility a person burdens. COPPA – Do minors use your website and do you mine data for marketing? Im Jay Baer.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Hubspot

MAY 3, 2013

s Intel Free Press news site. “We Some sites will simply pick up an Intel Free Press story and run the whole thing verbatim. Some sites will simply pick up an Intel Free Press story and run the whole thing verbatim. Others will link to an Intel Free Press story. A news blog can’t run press releases. “I

Press 28

Press Business Work Management Cross-Selling 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Martech

NOVEMBER 30, 2023

Recent trends in privacy regulations are restricting how companies can use personal data in advertising and marketing. This is especially pressing as global privacy regulatory trends are growing more restrictive. Such ideas typically come up when discussing personalization — a tactic far easier to envision than to execute.

Work Management 110

Work Management Privacy Marketing Management Planning 110

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Bluetext

OCTOBER 12, 2023

Things to Consider Before You Go Public Luckily, Bluetext is no stranger to navigating the whirlwind that is an IPO from a strategic brand, PR, and marketing communications perspective. Where do your press releases live? Internal & External Communications What’s your PR strategy?

PR 44

PR Press FAQ Thought Leadership 44

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. The only problem I've encountered is the trepidation associated with personal blogs. Maybe that will one day happen to social media.we

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132