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Decipher the Ecosystem Map to Unlock Growth Possibilities | What’s Your Edge?

Vision Edge Marketing

Mapping your business ecosystem is essential because it provides a comprehensive understanding of your position in the market, relationships with customers, key competitors, potential partners, and critical connections. This step often requires conducting research and collecting data. Are you at risk in any of your vertical markets ?

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9 Biggest Event Trends of This Year

Marketing Insider Group

Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. What does this have to do with events? Smaller, More Intimate Events.

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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. A tool to manage and produce conferences, workshops, and other virtual events.

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TicketCo hires Tomorrow People for brand & marketing strategy overhaul

Tomorrow People

Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion. The company’s growing network of UK customers includes major sports clubs like Birmingham City FC, and entertainment venues including the Junkyard Golf Club chain.

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Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops

Litmus

One of the truly great things about Litmus Live is the opportunity to learn from leading experts in the email marketing industry. On top of the sessions in each city, attendees can pick speakers’ brains during our exclusive “Ask An Expert” sessions, as well as hang out during meals, networking breaks, and conference after parties.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Below are resources we recommend for your health IT product research.