Sprout Social

FEBRUARY 11, 2021

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 103

BenchmarkONE

MAY 21, 2020

In this post, we’ll show you why investing in paid social media advertising can be the best way to skyrocket your email list growth. Then we’ll walk you through each step to help you launch your first high-converting paid lead generation campaign. Why Use Paid Ads to Quickly Grow Your Email List?

Paid Search Agency 77

Paid Search Agency Allocation Ads Buyer Personas 77

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 127

Social Media Media Paid Social Agency Ideal Customer Profiles 127

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Facebook Advertisements. Here’s what we’ve learned!

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Webbiquity

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Show and Tell: Use More Video Marketing. What to do?

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Sprout Social

SEPTEMBER 12, 2018

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media.

Facebook 78

Facebook Budget Programs Tools Paid Search Agency 78

Inbox Insight

APRIL 11, 2022

They understand the finer detail when it comes to B2B multi channel marketing and provide best practice insight into the core components of multi channel strategy, common hurdles and key optimization tips. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. Creating Your LinkedIn Company Page.

Linkedin 93

Linkedin Paid Search Agency Ads Cost Per Thousand 93

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

QuanticMind

JANUARY 10, 2020

Social media presents a unique opportunity for advertisers. Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. Choosing the Correct Network(s). In addition, make sure to examine your key competitors’ social media presence.

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

Social Media 83

Social Media Work Management Marketing Management Campaigns 83

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Does the platform allow for presentations to be pre-recorded and controlled by the presenter, live? Having your presenters pre-record their presentations is recommended for a handful of reasons.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? And how to be there for their audience without adding to the noise. Consumers are increasing searches for valuable information and engaging with businesses at record rates.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Pam Didner

OCTOBER 15, 2022

Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. Rather, use an email marketing service to send a personalized email to your contacts and prospects. Add a date limit, too.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. Audiences will respect your brand and be more inclined to feel connected to your company over competitors. The Power of Social Media. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Digilant

APRIL 2, 2024

social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

EveryoneSocial

FEBRUARY 4, 2019

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? The mindset and digital shift has created more opportunities for companies to be social and enterprise-wide adoption will continue to grow. Social programs have the power to transform your entire company.

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Twitter Brand Surveys.

Customer Surveys 89

Customer Surveys Brand Identity Branding Paid Search Agency 89

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. Here’s what you need to do as you plan your digital event and promote it on social. Loop your speakers into social promo.

Promotion 80

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 80

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? Why is it important? Let’s get started!

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time.

Resources 52

Resources Video Marketing Planning Work Management 52

Outreach

JUNE 2, 2020

Join us for a special two-part webinar series where we’re sharing our tips for pivoting and planning for a virtual event (part 1) and how to turn registrations and content into pipeline (part 2.). Session and Speaker Content. Transitioning content from an in-person presentation to a virtual session is much more difficult than it seems.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Ledger Bennett

MARCH 6, 2019

If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? Remarketing. It is a powerful channel to consider even for B2B audiences.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc.,

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Content Standard

JULY 3, 2015

Less than 10 years ago, the idea of using social media as a relevant part of a marketing campaign would have seemed absurd. Today, ad spending on these platforms continues to rise as more and more brands seek to carve out a niche in the social space. Need some ideas for content to share across your social media?

Social Media 40

Social Media Promotion Studies Media 40

Content Standard

JULY 11, 2019

As a content writer and strategist, I work with a number of leading tech brands. Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. But as I found out, approaching a webinar is completely different than other kinds of content.

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

Bluetext

FEBRUARY 12, 2020

For a top marketing agency, trade shows are essential events to attend to learn all the tricks of the trade. It is usually a one time a year event where all the major industry players convene to learn about new products, network and promote their brands. Consumers spend an average of 4.7 Consumers spend an average of 4.7

Paid Social Agency 26

Paid Social Agency Paid Search Agency Trade Show First-Mover Advantage 26

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. The advertising tactics you used in previous years may not generate the same level of leads and conversions today. Work With Us Which Social Media Platforms Should You Focus On? What type of ads should you post on TikTok?

Paid Content 73

Paid Content Social Media Advertising Agencies Advertisements 73

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40