Convince & Convert

FEBRUARY 26, 2015

The other day, I published a definitive guide to blogger outreach in order to make sure marketers of all levels have a good foundation for this very effective influencer marketing strategy. Enjoy and be ready to be inspired, because there are some very creative marketing teams floating around in the digital world.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Content Standard

SEPTEMBER 5, 2019

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” And what can marketers and sales professionals do to foster better engagement moving forward?

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

PR 126

PR Work Management Paid Search Agency Planning 126

seo.co

FEBRUARY 15, 2022

Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic. An unbeatable platform for making opinions known, both by the blogger and his audience. In fact, if you inject your own opinion on certain topics, people of a similar mind will like you. The platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Scoop.it

AUGUST 3, 2021

However, it’s vital to remember that you’re curating content for your audience, and this marketing tactic isn’t about the things you find interesting on a personal level. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. But what is content curation? What is Content Curation?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Adobe Experience Cloud Blog

OCTOBER 30, 2018

You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? What Is Paid Social Media Marketing?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Contently

APRIL 12, 2019

“Cause-based brands provide something clear that consumers can relate to and feel good about supporting,” said Elliot Fox, senior brand strategist at Complex Networks. “It Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

Chris Koch

AUGUST 23, 2011

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. When your messaging is split across several marketing channels, it can get out of sync.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

MAY 8, 2023

Even though social media networks have rights to content on their platforms per their licensing agreements, social media users are the legal owners of the content they post. While jumping on trends, using viral sounds and reposting content are powerful plays for awareness, their dangers might outweigh their benefits.

Copyright 106

Copyright Social Media Media Guidelines 106

Marketing Insider Group

MAY 28, 2015

I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. I would suggest that successful marketing today is all about building relevance and utility for your Brand. As a marketer, I know I need to sell. 1% conversion rate. I could go on.

Top of Funnel 100

Top of Funnel Paid Search Agency Banner Ads Content 100

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. Some marketers may call these principles ‘content standards’ or ‘editorial guidelines.’ Image: CB Insights ).

Curation 86

Curation Efficiency Allocation Generation 86

seo.co

MARCH 30, 2021

We all know that Linkedin is an effective tool for networking with other professionals and finding quality leads in new markets, recruiting talent, and marketing your business to new clients. This is the perfect way to manage multiple marketing campaigns at the same time and see reliable results with minimal effort.

Work Management 76

Work Management Marketing Management Linkedin Software 76

SmartBug Media

JANUARY 30, 2019

LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase their influence.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Hubspot

DECEMBER 26, 2023

First and foremost, X is more than a social networking platform — I often go to X to find the latest news that hasn’t yet broken on most news outlets. Post Varied Types of Content Even if I’m going to X for something specific, I usually spend quite a bit of time scrolling through my feed to see what’s new within my network.

Twitter 67

Twitter Optimization Tips Display 67

Sprout Social

AUGUST 1, 2019

As consumers, we search for opinions and ask our friends for recommendations. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies.

Marketing Management 100

Marketing Management Marketing & Strategy Network Marketing Social Media 100

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

There are various sales prospecting techniques, from making calls to sending direct mail, attending networking events, and connecting on social platforms like LinkedIn. Prospecting is what happens in between: From leads … Sales and marketing source leads. Hype them up Everyone wants to go viral.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. To address this concern, marketers turn to social data. Every major social network has options to reshare content someone else has published.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Chris Koch

SEPTEMBER 18, 2009

For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.

Social Media 100

Social Media Viral Marketing Tools Media 100

ClearVoice

FEBRUARY 12, 2019

That way is to get into the trusted vendor network of a successful accelerator or incubator like TechStars. And yes, each chapter does have its pool of trusted creative agencies and creative consultants that startups in the incubator are encouraged to call for branding, marketing, graphic design and more. Have a big opinion.

Tactics 76

Tactics Advertising Agencies Burn Rate Paid Search Agency 76

Convince & Convert

JULY 23, 2012

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Funded by reputable venture capitalist firms, Wizards/Capitals/Mystics owner Ted Leonsis and other sources, SBNation has taken the concept of the blog network to another level. Social-Powered Traditional Media.

Social Media 134

Social Media Media Blogger Television marketing 134

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

JANUARY 15, 2018

So, when you add content to Facebook, try to post about topics that have more than one opinion. Facebook says they will de-prioritize viral videos and other content that is passively consumed on the platform. Similarly, it’s time to stop random acts of content (one of my 10 Content Marketing Commandments for 2018).

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Hubspot

AUGUST 14, 2019

Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? At its core, LinkedIn is a professional network that was initially created as a corporate recruitment platform. The answer, of course, is yes. LinkedIn vs. Facebook: Which Is Best for Business?

Linkedin 78

Linkedin Facebook Best Practices Business 78

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

JULY 22, 2021

Observe trends and often share, participate in and consume viral content. Millennials are more receptive to social media marketing than their counterparts. Millennials also seek engaging experiences with brands online; they want to build relationships, give opinions and co-design future products or services.

Social Media 135

Social Media Generation Media Lead Ranking 135

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Belkins

MAY 28, 2020

This is something both local businesses and network companies should take into account — and you should do it too. For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven , consumers will be more prone to using bank cards instead of cash. Equip your local stores.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. In the past, in-person services relied on strong local marketing and a good geographical business location. These virtual events include webinars, Q&As, workshops, and virtual networking.

Service 101

Service Brand Identity Branding Budget Programs 101

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74