B2B Marketing Directions

DECEMBER 20, 2020

These research findings show that marketing performance measurement is still very much a work in process. Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

The Point

JULY 27, 2018

So, for example, on a spectrum from low to high: * a white paper is a low bar offer (very little asked of the prospect). * a Webinar is a low bar offer (though not as low as a white paper because of the additional time commitment). * a demo or free trial is a high bar offer (due to the time and resources required). *

Account Based Marketing 100

Account Based Marketing Campaigns Multi-Channel Demand Generation Agencies 100

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Spend 10% of Revenue on Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. For optimal results, we suggest starting this process three to four weeks out.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Martech

DECEMBER 5, 2023

Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale. For context, I’m [Name] Co-founder, from [Name] an AI-based sales engagement software designed to accelerate business growth. Is this the worst sales pitch ever? It needs to be sincere.

Marketing AI 106

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 106

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Content4Demand

SEPTEMBER 2, 2020

This year’s ChannelWeek Series put on by Channel Marketer Report was full of great advice for marketers who want more impact from their programs for partners. I especially liked the session Through-Channel Demand Gen Done Right … Finally , which featured Heather Margolis, founder and CEO of Spark Your Channel.

Advertising Channels 66

Advertising Channels Demand Tips Multi-Channel 66

Valasys

JULY 26, 2021

This post will find various tactics to get more B2B traffic and generate leads across multiple platforms. This would happen after you’ve published effective and relevant content that draws people into your funnel as readers, viewers, or leads for nurturing. – Boost sales. Image Source: ventureharbour.com.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Computer Market Research

SEPTEMBER 29, 2017

A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your direct sales cannot reach while validating their performance.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

MarketJoy

JULY 27, 2018

Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Adobe Experience Cloud Blog

JULY 28, 2015

To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus. It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

PureB2B

JULY 2, 2019

Know Your Sales, BDR, and Nurture Strengths to Decide Which Programs Make the Most Sense. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers. If you don’t have that BDR team, reach out and see how we can help with our SDRaaS offering!

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Thomas George is a Video Jedi and Co-Owner of The Sales Lion. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Terminus

OCTOBER 5, 2021

So be sure to utilize every channel available to you so you’ll have more opportunities to make a good first impression, then second impression…then eventually a revenue opportunity for your sales team. Think of educational resources like ebooks, white papers, reports, or anything else that can be valuable for your audience to use.

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

PureB2B

JULY 2, 2019

Know Your Sales, BDR, and Nurture Strengths to Decide Which Programs Make the Most Sense. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers. If you don’t have that BDR team, reach out and see how we can help with our SDRaaS offering!

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Webbiquity

DECEMBER 11, 2013

What are the best practices and frameworks for creating such a strategy? As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) But where does one begin? Content marketing: What is more important than strategy?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Funnel stage. What’s a content brief?

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Heinz Marketing

FEBRUARY 19, 2018

If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. We cover a broad range of topics, with a focus on sales development and inside sales priorities. Paul Roberts: Yes.

Top of Funnel 52

Top of Funnel Banner Ads Paid Search Agency Banners 52

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones. Let me explain.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

SWZD

JULY 12, 2017

Hello there, From where does your company generate B2B sales leads? How frequently do you test a new B2B channel, and how many new ones do you typically adopt? How do you select content to promote in these campaigns, and judge channel fit for each offer? emedia, Sr Marketing Manager. Robert Drew. Download The Ebook.

Top of Funnel 48

Top of Funnel Advertising Channels B2B Multi-Channel 48

Heinz Marketing

SEPTEMBER 3, 2018

Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. How do we build what we need to manage our business?

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

ClearVoice

DECEMBER 18, 2023

Your content — or hook — attracts high-value account targets to your brand, moves them through the sales funnel, and turns them into brand advocates. You can create white paper content tailored to the needs of your target e-commerce accounts. Let’s say you provide a marketing automation platform.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Launch Marketing

MAY 1, 2024

The combination of integrated marketing tactics and memorable messaging that resonates is what makes a campaign successful. What about driving sales conversions? Defining a campaign objective guides your marketing strategy and informs you of what tactics to include. Will the campaign aim to increase brand awareness?

Paid Content 118

Paid Content Campaigns Account Based Marketing Marketing & Strategy 118

SWZD

OCTOBER 6, 2017

Half of B2B marketers have at least tested multi-touch attribution models. While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. emedia, Sr Marketing Manager, 312-754-6352. Learn and enjoy! Robert Drew.

Marketing Attribution 54

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 54

PureB2B

APRIL 28, 2022

The sales and revenue of any business depend on its lead generation strategy. Once upon a time, it was common practice for sales reps to reach prospects with such time-tested techniques as door-to-door visits and cold calls. SDRs reach out to new leads, qualify them, and direct them further along the sales funnel.

Sales Management 62

Sales Management Lead Generation Sales Qualified Leads Lead Scoring 62

SWZD

OCTOBER 6, 2017

Half of B2B marketers have at least tested multi-touch attribution models. While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. emedia, Sr Marketing Manager, 312-754-6352. Learn and enjoy! Robert Drew.

Marketing Attribution 48

Marketing Attribution Multi-Touch Attribution Demand Sales Qualified Leads 48

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Spend 10% of Revenue on Marketing.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Biznology

AUGUST 16, 2018

One thread that binds my career is top-of-funnel content. And I’ve written extensively about what success looks like for top-of-funnel content. But I have rarely led sustainable upper-funnel content efforts for a simple reason: It’s difficult to track the first touches in a multi-touch customer journey to revenue.

Lead Ranking 132

Lead Ranking Multi-Touch Attribution Top of Funnel Lead Scoring 132

Anyword

APRIL 4, 2019

Meanwhile, this month the Wall Street Journal created a “Young Audiences” newsroom department , a multi-disciplinary department designed to create new content and curate existing content for younger audiences. For many publishers, podcasts are about more than just a new advertising channel.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

LEADership

JUNE 17, 2014

It is typical to arrive at marketing costs stacked against the percentage of sales achieved. Consider whether or not our sales people are accepting and working the leads passed on by marketing. Or is our B2B Content Killing Sales? If not, how are we monitoring and managing return on investment? What does this mean?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Analysis 40

Scoop.it

OCTOBER 20, 2022

As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. That includes white papers, case studies, ebooks, infographics, etc. Choose Main Content Channels and Formats. Systemize Content Process. What is B2B Content Marketing? Determine Content Goals.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103