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Retail’s resilience leading to higher ad spend in 2023

illumin

Retail ad spending is shifting and growing As stated above, retail is by and far the biggest ad spending vertical in the US, and accounts for 27.9% Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2%

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June Social Media News: Snap Map, Twitter Revamped & More

Hubspot

Snapchat is locked in a battle with Instagram that it seems to be losing -- its user numbers are increasing slowly , so growth is decreasing, but increased engagement and more ways for content to be discovered could convince more people to share -- and advertise -- in the app. 4) Twitter redesigned its website and mobile app.

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

What I mean by movement is that a person goes through both horizontal and vertical changes within a company. So, if we’re only looking at the measure of, “is this email address any good for us,” and “we’re only looking at the bounce,” all that says is, “does this person still work at that company.” Customers hate it.

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What Is The Social Cloud and How Can It Streamline Social Media Marketing

Martech Advisor

Personalize your social media marketing message. Cloud-based solutions enable different verticals such as marketing, sales, IT, etc. A unified dashboard helps you manage different platforms like Facebook, Twitter, Google+, etc. Optimization for consistent brand messaging across desktop, mobile, tablets, etc. Summing Up.

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Reaching Holiday Shoppers with Paid Social Advertising

Digilant

We all know that one person (maybe some of us are them!) That being said, we’re faced with a long season ahead, so having a strong digital advertising strategy to set your brand up for long-term success is key. . In this blog, we’ll walk through the power social media advertising can have on your holiday advertising.

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Move Over Google, There’s a New Search Engine in Town

Digilant

TikTok is touted as having one of the best algorithms to find personalized, curated content explicitly based on your preferences and interests. What Does this mean for advertisers? However, this change in consumer behavior is a good reminder and indication that regular refinements to your digital advertising strategy are essential.

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The 9 Internet Trend Charts From Mary Meeker That You Need To See

Marketing Insider Group

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. This quote really drives home how we think about personalized marketing. Americans Spend 24% Of Their Time On Mobile, But Only 8% Of Ad Dollars.

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