Retail’s resilience leading to higher ad spend in 2023
illumin
OCTOBER 16, 2023
Retail ad spending is shifting and growing As stated above, retail is by and far the biggest ad spending vertical in the US, and accounts for 27.9% Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2%
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