Content Standard

JULY 7, 2015

Before online video had even come into play, Mary-Kate and Ashley Olsen, like most child stars, started their empire on the screen. As marketers enter the third quarter of 2015, it’s difficult to go anywhere without hearing about the importance of video. When it comes to brand integration, there’s no exact answer.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

KoMarketing Associates

MAY 1, 2013

Videos (87%). While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. YouTube (69% vs. 61%). Webinars/webcasts (88%). Case studies (86%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Here is a clip I found on Youtube. I watched the first video and I got bored fairly quickly. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?)

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Adobe Experience Cloud Blog

JULY 8, 2014

Combined, the clever video shorts have just under 180K views on YouTube and will be aired a total of 98 times during halftimes. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date. Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr.

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

Content Standard

MAY 8, 2018

From YouTube’s linked videos to the way Snapchat and Instagram Stories link videos together to create larger narratives, businesses are using a content architecture that keeps consumers engaged by quickly moving them to the next piece of content. Heineken only gives users two choices at any given point.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

TrustRadius Marketing

OCTOBER 25, 2018

The long list includes social media outreach; leveraging video with different audiences in different settings; the latest tricks and tools of search engine optimization (SEO) ; influencer marketing; high-tech business analytics and other data-driven advertising tools; and more. Whereas creators previously earned 4-8.5% Why Does It Work?

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

SugarCRM

DECEMBER 11, 2013

Microsites. Video Hosting. YouTube Dashboard. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

EMagine B2B Blog

AUGUST 4, 2014

Using shortened links that bring interested users to your product pages, blogs, and microsites will boost the referral traffic to your site. The pages that are going to get the most mileage are videos, blogs, and interactive pages. Google want us to play with their toys and that includes, Gmail, hangouts, YouTube, and Maps.

Social Media 40

Social Media Traffic Tactics Media 40

Content Standard

SEPTEMBER 17, 2015

We break down the differences between hosting content on microsites, subdomains, and subfolders. Without it, today’s knowledge-empowered consumer is finished with your brand before watching the first five seconds of your video or reading the first line of your story. We tell it like it is, forthright and delightfully zest-free.

Personalization 40

Personalization Content Marketing Content Microsite 40

BenchmarkONE

NOVEMBER 21, 2019

49% of agencies are managing ads on YouTube. 5% say it’s videos. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. When it comes to the platforms that agencies are targeting with their ads, it’s probably no surprise that Google takes the top spot. Source: CoSchedule.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). A video (or more than one). A webinar (which may be the basis of a video and podcast episode). Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? If you don’t understand the performance of your video assets, you’ll miss opportunities to do more of what works and less of what doesn’t. Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Click To Tweet.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. So I Googled “content curation&# and lo and behold, it returned 77,600 results. I hit the mother lode! Get the free “Step-by-Step Guide to Website (re)Design” now.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

WebMarketCentral

JANUARY 7, 2009

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20

SEO Microsite Best Practices SEM 20

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. YouTube video rank tracking (monitor keyword rank for your videos, too). All-in-One SEO Tool Suites.

Paid Content 210

Paid Content CMS Development Design Optimization 210

WebMarketCentral

AUGUST 1, 2007

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Convince & Convert

APRIL 4, 2016

What has this got to do with video content marketing? How Video Content Energizes Your Funnel. How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. But have you tried using video as part of your content marketing to speed up that process? Well, it’s simple.

Top of Funnel 110

Top of Funnel Marketing Funnels Video Marketing Planning 110

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ An awesome video that Mary created a few months ago. “ We put it up on YouTube. An awesome video that Mary created a few months ago. “ We put it up on YouTube.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Webbiquity

DECEMBER 19, 2016

2) Microsite Masters. Special features: desktop vs. mobile rankings; tracks social signals; rank change alerts; YouTube video rank tracking. Special features: geo-tracking; desktop vs. mobile rankings; rank change alerts; team management/collaboration; YouTube video rank tracking. ” — MarketingLand.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

DivvyHQ

NOVEMBER 20, 2017

In the following video, she weighs in on how to learn from previous campaigns, listen to your target audience, recycle social media content, and build bite-sized content pieces that draw in an audience to a major content asset. Video content can be very engaging. Interactive & Video. Build a YouTube 360 VR Experience.

Video Marketing 41

Video Marketing Marketing AI Content Digital Transformation 41

Convince & Convert

MAY 28, 2012

Kashi responded to the crisis with a YouTube video, which got no traction whatsoever. A live, streaming video response on their Facebook page would have been a much better balm. “Can you get a video online from your CEO within 4 hours, any time of the day or night, from anywhere in the world?” It could happen.

Social Media 155

Social Media Work Management Media Microsite 155

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Program Management Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Marketing Automation. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Albacross

JANUARY 17, 2020

Lemlist allows you to send images and videos within the emails that are personalized which is great for engagement and response rate. While Pipedrive is great for more personalized selling, ConvertKit excels in automation, so I can drop leads into my four-part video sequence for example. large sales forces (10s or 100s of reps), who.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Webbiquity

OCTOBER 29, 2012

Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Vision6

FEBRUARY 25, 2021

Video/GIFs. We know for a fact that GIFs and video not only improve email KPIs but create brand memorability. We also know it can be quite a fiddly process to embed videos into your emails. To save you time, use our video component which has a two-step workflow – just simply drag-and-drop the module and add your link!

Microsite 98

Microsite Landing Pages Template Paid Search Agency 98

Outgrow

MAY 21, 2020

Furthermore, it deals with infographics, website copy, video, and animations. Moreover, it is a specialist that helped define YouTube as a premier destination for gaming content. The original video content became the best performing video for the brand. Likeable used empathetic storytelling in a video campaign.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

BenchmarkONE

DECEMBER 6, 2018

You may have the bright idea to go in the opposite direction – a grandiose one – with animations, videos and music. Let’s look at the German bike company Canyon Bicycles, which launched a microsite for their Torque model. Look, people do it. It’s not a bad call.

Design 70

Design Marketing Websites Microsite Copywriting 70

Convince & Convert

MAY 2, 2013

Announced as part of an integrated multimedia campaign spanning Facebook, Twitter, YouTube, TV ads, and a custom Dos De Mayo website , Dos Equis sums up the campaign nicely with an infographic. In addition to the Dos De Mayo call to action, the microsite also offers resources to bring people together – both online and in person.

Microsite 129

Microsite Campaigns Social Media Forecasting 129

Buffer

JUNE 14, 2022

You'll see statistics and new blocks for YouTube videos and Spotify tracks. We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. Each template differs based on what you're trying to accomplish. Soon, you'll even be able to create multiple Start Pages.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Biznology

SEPTEMBER 23, 2014

To support the campaign of this type, I always develop and design a social media news release (SMNR) — a microsite — to make it as easy as possible for all the bloggers I pitch. Of course, there was the prominent link to the Mizuno Running News SMNR microsite — then off they went. Three Times’ a Charm.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

SnapApp

APRIL 13, 2017

The company also created this fun, competitive-sports-style video featuring GoToMeeting MVPs. . Video software company Vidyard knows a thing or two about engaging audiences with creative video. Vidyard example 1: Video tour of Vidyard’s platform. . . Vidyard example 3: Case study with video. . . . BrightEdge.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

OCTOBER 8, 2015

With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. They keep it personal.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48