Anything Goes Marketing

MARCH 24, 2007

or the YouTube generation - whatever - people expect more from the web and they expect more from your website. It's time to think outside the box on how you can show off your products and services. In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com. back to the microsite.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Here is a clip I found on Youtube. However, B2B companies are creating entertaining videos to draw attention to their product and services. This is a good laugh.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

BenchmarkONE

NOVEMBER 21, 2019

From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. What They Do: Services and Offerings. 72% are offering content marketing services. Source: Wordstream. Job Boards.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

TrustRadius Marketing

OCTOBER 25, 2018

The term refers to the practice of earning income from marketing someone else’s brand, services, or products on their behalf. It’s a process by which one party, the affiliate, earns a commission by promoting the product or services offered by another person or business. Another item that belongs on our list is affiliate marketing.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Content Standard

JULY 7, 2015

Here are five integration categories that marketers should consider: Brand Integration: It goes without saying that brands need to integrate their videos, but the debate on what platform to choose remains–YouTube, Vimeo, or a third-party hosting service? Choose the channels that matter most to your audience.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Content Standard

MAY 8, 2018

To ensure this content experience remains coherent and in service of larger business goals, the UX design needs to support both the website’s functionality and the intended design of the content itself. Brands are moving away from content that functions as static, one-off pieces.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Sites and services like Plaxo, PeoplePond, Netlog, Buzzle.com, and StumbleUpon no longer exist. . Of course, the Internet has changed a lot since then.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.

Paid Content 213

Paid Content CMS Development Design Optimization 213

WebMarketCentral

AUGUST 1, 2007

This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing automation systems can usually replace an email service provider (ESP), though the depth of email functionality does vary across vendors. Marketing Automation. Account Management. Sometimes.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. I’ve used the YouTube example for this post. Instead of relying on YouTube, we posted to Facebook , as most of the event audience was local and active on that medium. . For Sponsors.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Webbiquity

DECEMBER 19, 2016

2) Microsite Masters. Special features: desktop vs. mobile rankings; tracks social signals; rank change alerts; YouTube video rank tracking. Special features: geo-tracking; desktop vs. mobile rankings; rank change alerts; team management/collaboration; YouTube video rank tracking. ” — MarketingLand. 14) Ezee Rank Tracker.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. Overreliance on YouTube. Click To Tweet.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Convince & Convert

MAY 28, 2012

Make certain that your front lines social media and customer service personnel keep detailed, up-to-date contact information (including home phone) for all executives. Kashi responded to the crisis with a YouTube video, which got no traction whatsoever. The more acute the issue, the more senior the responder. Create a Crisis FAQ.

Social Media 157

Social Media Work Management Media Microsite 157

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. I’ve used the YouTube example for this post. Instead of relying on YouTube, we posted to Facebook , as most of the event audience was local and active on that medium.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. I’ve used the YouTube example for this post. Instead of relying on YouTube, we posted to Facebook , as most of the event audience was local and active on that medium.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Webbiquity

OCTOBER 29, 2012

For example, a news release may be written, search-optimized and then distributed through wire service like Marketwire or PRWeb. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Buffer

JUNE 14, 2022

You'll see statistics and new blocks for YouTube videos and Spotify tracks. We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. We'd love to hear any fun stories you might have from either using Start Page or seeing how our customers have been using this new service.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Outgrow

MAY 21, 2020

Brafton is a full-service content marketing agency. It caters to services like blogs, whitepapers, ebooks, and case studies. It specializes in services like content strategy, social media, and inbound marketing. More importantly, it also delivers digital media, user experience, and social media services. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Conductor

MARCH 26, 2020

The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code. Conductor’s SEO and content marketing platform ensures when customers are searching online for your product or service that you show up. .

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

BenchmarkONE

DECEMBER 6, 2018

The folks at First Sip Brew Box , a monthly beer subscription service, employed a wonderfully creative web design – it’s unique and distinct, even if it’s a bit difficult to read. Let’s look at the German bike company Canyon Bicycles, which launched a microsite for their Torque model. Don’t overload it. The problem?

Design 70

Design Marketing Websites Microsite Copywriting 70

Albacross

JANUARY 17, 2020

Albacross Because it allows us to know which companies have shown interest in our solutions & services. This also means that they have been searching for us directly or have been looking for a service we provide. For us, these are the 3 top tools for 2020 – combined they result in a very powerful lead generating tool.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Biznology

SEPTEMBER 23, 2014

To support the campaign of this type, I always develop and design a social media news release (SMNR) — a microsite — to make it as easy as possible for all the bloggers I pitch. I use a special process and service because most ISPs and mailing list companies don’t allow you to email people you don’t already know.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Hubspot

MARCH 18, 2018

Think about the problems that your product or service already aims to solve for customers. MYOB, a provider of business management solutions in Australia and New Zealand, helps companies manage their finances, in part by connecting them with bookkeepers and financial services professionals. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

SnapApp

APRIL 13, 2017

Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Their originality and resourcefulness doesn’t stop with their service offerings, however. The financial services industry isn’t necessarily known for their creativity.

Examples 48

Examples Microsite Marketing Management B2B 48

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

OCTOBER 8, 2015

Despite their association with document management, Xerox yields over half of their $19 million revenue from business services. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Hubspot

JUNE 12, 2017

Think about the problems that your product or service already aims to solve for customers. MYOB, a provider of business management solutions in Australia and New Zealand, helps companies manage their finances, in part by connecting them with bookkeepers and financial services professionals. Takeaway for Marketers. What It Does Well.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

ClearVoice

JULY 12, 2022

On that note, because the message is directed at just the right audience, it can get very specific about what needs the pitched product or service will meet. What ABM services exist? With one well-done short-form video, you can reach many audiences, including LinkedIn, Facebook, Instagram Reels, YouTube, and your own web properties.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

SnapApp

JULY 24, 2017

Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Their originality and resourcefulness doesn’t stop with their service offerings, however. The financial services industry isn’t necessarily known for their creativity.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

LEADership

FEBRUARY 19, 2016

Facebook, Instagram, Twitter, and Youtube all have enormous numbers of active monthly users, and these channels can influence how they feel about your brand: 86% of people look to user-generated content as an indicator of product or service quality. Look at the numbers. Build in space for engagement.

User-Generated Content 40

User-Generated Content Relevance Generation Microsite 40

Convince & Convert

APRIL 4, 2016

When first catching the attention of your target audience, you’re more likely to forge that initial relationship by focusing less on your products and services and more on your core values. They’re often used in places where quick content is preferred, like on social media (think Vines and short YouTube videos).

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Webbiquity

SEPTEMBER 19, 2012

Matt Hamilton lists “some great ideas for your own business Facebook use,” such as for product testing, news release promotion, customer service, ideas to feed your new product development process , employee recognition, and even growing your email list: “it is important to make sign-up very easy.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Hubspot

FEBRUARY 15, 2017

Since then, a microsite has been dedicated to the partnership. Its charming nature aside, the Shorty Awards were actually created to honor remarkable work done in social media -- “ on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. ”. It received a 2016 honorable mention in the "Small Business" category.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Webbiquity

FEBRUARY 21, 2017

Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Integrate user-generated content (UGC) into websites, microsites, ad units, digital screens, projector walls, and elsewhere. 6) CurationSoft. Google Review Count: 272.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275