PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Tips to Build a Relevant Email List. Don’t be a troll.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Bound360

FEBRUARY 5, 2018

These tactics, including text modification and graphic replacement, present your webpage with more tailored text or relevant images. Personalization with redirects is excellent for directing visitors to account hubs, microsites, and webpages for well-defined lines of business. Personalization Tactics.

Website Personalization 49

Website Personalization Webinar Metrics Personalization Marketing Websites 49

Content4Demand

DECEMBER 6, 2018

Even more (75%) buyers said that by the year 2020, they expect companies to anticipate their needs and serve relevant suggestions. . . Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Tips to Build a Relevant Email List. Don’t be a troll.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

LeadSloth

AUGUST 11, 2009

If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Jep: What are you tips for creating effective landing pages and/or microsites? Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Only display the content that the web visitor will find relevant or you won’t find them there very long.

Tactics 100

Tactics Automation Personalization Planning 100

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Prospects that download content or register for webinars are not “leads” yet, but are just names. D- Demand Generation. What’s your plan? . E- Email Marketing. J- Jump Page.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . The other aspect that made these content-enabled campaigns perform well was the fact that they were distributed with a cross-channel distribution plan. Follow-Up. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . The other aspect that made these content-enabled campaigns perform well was the fact that they were distributed with a cross-channel distribution plan. Follow-Up. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

markempa

AUGUST 17, 2007

How do you build your library of relevant lead nurturing content? Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. You might also find value in my recent webinar on lead nurturing relevant.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%).

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Valasys

JULY 1, 2021

The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Adobe Experience Cloud Blog

JUNE 16, 2010

It was usually left to sales to figure out how to make products relevant to individual buyers, their business problems, industry peculiarities and competitive alternatives. Most people create content for a specific purpose, event, even delivery method: a brochure, a presentation, a webinar, a video, etc.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Highly relevant, helpful content will reach buyers in almost any medium, and we're glad to see marketing teams sustaining high-levels of engagement via email. Watch the replay of our Adapt 2020 webinar on selling through uncertainty.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Webinar/event signups. Each unique conversion should have a unique “thank you” page, so that you can track each specific conversion. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Exo B2B

APRIL 30, 2024

According to CMI, the channels most used by companies to distribute their content in 2023 were: Social networking platforms (organic = 90%) Blogs (79%) E-mail newsletters (73%) Electronic mail (66%), In-person events (56%) and webinars (56%). But also sharing on relevant forums or newsgroups, etc.

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

PathFactory

JUNE 28, 2023

Our customers wanted a way to combine our PathFactory’s tried-and-true bingeable Target and Recommend Content Tracks with no-code, customizable, microsite-style, dynamically personalized templates. Thematic Webinar Series Home Post-Webinar Content Hub Forget just sending the slides and a recording of a webinar.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

markempa

FEBRUARY 9, 2015

How do you build your library of relevant lead nurturing content ? A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. How can you leverage events? Guides or e-books.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Content Marketing Institute

MAY 24, 2018

Live webinar series. A little more difficult logistically, a webinar series still lets you rely on the great work that you and others already produced. Find five to 10 brands or influencers with extraordinary content on your core topic and have them present it in a webinar. We built the microsite. What we did.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

Salesforce Marketing Cloud

JANUARY 17, 2024

Today, they can deliver targeted, relevant messages that show prospects products relevant to them. Data from digital platforms can help you zero in on your potential customers’ behaviors, preferences, and pain points quickly and accurately so you can offer relevant solutions. A webinar or social reel humanizes your brand.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Multi-touch Campaigns / Lead Nurturing This is the ability to automate “drip marketing” campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Variance (generally very limited).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 10, 2018

Keyword research tools help you understand the specific words and phrases your potential future customers are using when they are seeking to solve the kinds of problems your product or service addresses, or for information about specific types and features of products relevant to your offerings. Special-Purpose SEO Tools.

Paid Content 213

Paid Content CMS Development Design Optimization 213

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Zoominfo

SEPTEMBER 23, 2018

Here are some important factors you must consider: Subject: In order to reach your target audience, the subject of your podcast should be relevant to both your ideal customers’ interests and your products and services. And, you can pull short audio clips to use as a voiceover in social media videos, webinars, demos, and other video content.

B2B 176

B2B RSS Microsite Skype 176

Valasys

FEBRUARY 17, 2023

Each organization needs to do a need analysis and accordingly figure out the best & relevant growth hack strategies that apply to them. Podcasts & Webinars: Another great way to engage and interact with your potential prospects is through webinars and podcasts. So, what are growth hacks?

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

ClearVoice

SEPTEMBER 22, 2020

Infographics that illustrate trends and relevant statistics. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. .” It needs to be current, comprehensive, and easy-to-navigate. Case studies of successes. e-newsletters.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

This is the original B2B email sent by SproutSocial inviting the subscribers to a webinar. Marketers listen to and interpret the information collected from their subscribers and alter content based on their interests, past behavior, or purchase history to create a more relevant and personalized consumer experience. Tailor-made content.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Optinmonster

DECEMBER 23, 2020

Promote a webinar. Webinar landing pages. You can suggest relevant products or articles, encourage users to visit your homepage, show answers to popular questions, and more. With Domain Mapping, you can create multiple microsites without the hassle of installing WordPress on every domain. Whether you want to….

Landing Pages 78

Landing Pages Domain Work Management Template 78

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. FISHER TANK : Makes giant, above-ground welded steel tanks. BILLION in pipeline revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 21, 2012

Webinars / webcasts. Microsites. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). On LinkedIn, search for relevant groups, then connect with members of those groups. . • Product data sheets / brochures. eBooks / digital magazines. Blog posts. Checklists. Newsletters.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Take video from the previous year’s event to capture the feel and layout, and then add updated sessions, activities, and relevant questions for the current year’s event. . Webinars. . Promote a “Should you go to this webinar?”

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101