markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How do you build your library of relevant lead nurturing content? Unfortunately, if you have a lot of content this can be tedious process.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. For Sales People : You have goals and quotas to meet. Flexible lead scoring.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Tips to Build a Relevant Email List. Don’t be a troll.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Paycor Case Study. . And reach their goals they did. 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Paycor Case Study. . And reach their goals they did. 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Tips to Build a Relevant Email List. Don’t be a troll.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

LeadSloth

AUGUST 11, 2009

Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? Jep: What are you tips for creating effective landing pages and/or microsites? do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

NuSpark Consulting

MARCH 9, 2013

For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Webinar/event signups. The term “used process equipment” has the highest conversion rate. Trial/demo requests.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Salesforce Marketing Cloud

JANUARY 17, 2024

The sales environment is overwhelmingly digital. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales. What you’ll learn: What are digital sales?

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Adobe Experience Cloud Blog

JUNE 16, 2010

And the production process could endure protracted development time and costs. (It It was usually left to sales to figure out how to make products relevant to individual buyers, their business problems, industry peculiarities and competitive alternatives. What is the point production process? Who’s the audience?

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process. Most sales people still don't.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

markempa

FEBRUARY 9, 2015

How do you build your library of relevant lead nurturing content ? A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. You may use content planning and development tools to help create those.

Paid Content 213

Paid Content CMS Development Design Optimization 213

PathFactory

JUNE 28, 2023

PathFactory’s Director of Pre-Sales Solutions Consulting Tim Dubroy Shares Four Ways To Use Templated Experiences I know what you are thinking, a top-X number list? My name is Tim and I am a nerd who works on the Pre-Sales Solutions Team here at PathFactory, and I can demo PathFactory all day, but I don’t know how to write blog posts.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Convince & Convert

APRIL 4, 2016

Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. How do you make those leads speed up and move down the funnel faster? How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. Top of Funnel. Well, it’s simple.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Valasys

FEBRUARY 17, 2023

Each organization needs to do a need analysis and accordingly figure out the best & relevant growth hack strategies that apply to them. These tips or tricks are not intensive on your resources but practical digital marketing strategies that can help create brand awareness, score more leads and boost your sales. Brand accounts 3.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

ClearVoice

JULY 12, 2022

Account-based marketing is an approach to marketing where the sales and marketing teams work together to define, identify, engage, and sell to a highly targeted set of client accounts. In ABM, the sales team gives input on who they want to sell to, and the marketing team creates personalized assets that speak directly to this audience.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Zoominfo

SEPTEMBER 23, 2018

Creating a podcast may seem complicated at first—but for modern marketers, it’s a relatively simple, cost-effective process. As podcasting became more mainstream, the process of recording and publishing podcasts became increasingly streamlined. That way, you can identify and fix any sound quality issues early on in the process.

B2B 176

B2B RSS Microsite Skype 176

ClearVoice

SEPTEMBER 22, 2020

Over-the-counter health-related products : Brands and manufacturers want to generate sales and interest for a wide range of health-related solutions, available in-store, and online. Infographics that illustrate trends and relevant statistics. Marketing operations professionals who can help you build out and manage your funnel.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Optinmonster

DECEMBER 23, 2020

Promote a webinar. Or increase your sales. SeedProd has a template or landing page block to make the page building process easy, with no coding required. Sales page templates. Webinar landing pages. With Domain Mapping, you can create multiple microsites without the hassle of installing WordPress on every domain.

Landing Pages 78

Landing Pages Domain Work Management Template 78

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. Use the theme to ask sales qualifying questions without being pushy. . . . Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Webbiquity

FEBRUARY 21, 2012

Webinars / webcasts. Microsites. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Amplification is the process of getting influential voices in your market to share your content with their friends and followers. . • Product data sheets / brochures.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Biznology

FEBRUARY 23, 2015

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. IBM : developed a social sales program for their inside sales team.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

NuSpark Consulting

MARCH 10, 2012

If you have goals set-up with your analytics tool, and you have a proper lead capture mechanism by offering content, webinars, demos, or trials, or even an easy way to engage with a prospect, then you can measure the conversions, which ideally should be qualified email submissions, so that prospects enter your funnel.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Sharpspring

JANUARY 10, 2019

Some examples of interactive content include: Games Quizzes Personality tests Opinion polls Assessments Cost or ROI calculators Interactive webinars Interactive ebooks. This moves them further down the sales funnel and makes it a whole lot easier to convert them into active leads.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. In-depth knowledge of an account and the individuals who form the buying committee allows you to create highly relevant, attention-grabbing messaging.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Biznology

NOVEMBER 6, 2018

” The survey of marketing decision-makers reveals that few of them think they have a complete understanding of exactly what content sales needs, although they recognize that the sales process is a crucial channel for content distribution. Use content hubs to put sales in the spotlight. Video FAQs would fit right in.

Tactics 137

Tactics Video Marketing B2B Forrester 137

Marketing Insider Group

JULY 1, 2020

Brands who offer relevant, useful content are viewed as thought leaders in their industry, which helps to build brand trust and authority. All of these advantages lead up to more sales, an increase in revenue, and more sustainable business growth. More leads. Thought leadership. Higher conversion rates. More attention on your brand.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. But, there are some tactics that I simply didn’t have room to go into detail about, so I thought I would mention a few here. Going Guerrilla.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Hinge Marketing

APRIL 17, 2019

More formally, marketing automation is the use of sophisticated software platforms to automate both routine and complex marketing processes, reducing costs and improving effectiveness. Forms, landing page, & microsite creation. Campaign management and cross-platform integration. Lead scoring and management.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93