The Lead Agency

APRIL 6, 2020

In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers. However, if you can adjust your strategy now to address the current challenges, your business is more likely to survive the crisis and thrive once it’s over.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Content4Demand

DECEMBER 6, 2018

According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Even more (75%) buyers said that by the year 2020, they expect companies to anticipate their needs and serve relevant suggestions. . . The webinar model will be completely overhauled.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Tips to Build a Relevant Email List.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

NuSpark Consulting

DECEMBER 5, 2011

Don’t take conversion strategy lightly. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Prospects that download content or register for webinars are not “leads” yet, but are just names. D- Demand Generation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Tips to Build a Relevant Email List.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

LeadSloth

AUGUST 11, 2009

They all have their pros and cons, and most companies use a combination of strategies. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

markempa

AUGUST 17, 2007

How do you build your library of relevant lead nurturing content? Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. You might also find value in my recent webinar on lead nurturing relevant.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . So what made this specific strategy so successful? . Follow-Up. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . So what made this specific strategy so successful? . Follow-Up. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Emails and direct mail are fairly static while website content can dynamically change on the go. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite.

Tactics 100

Tactics Automation Personalization Planning 100

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. We've also seen a simultaneous decline in the effectiveness of outbound strategies. Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

NuSpark Consulting

MARCH 9, 2013

Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%).

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Adobe Experience Cloud Blog

JUNE 16, 2010

It was usually left to sales to figure out how to make products relevant to individual buyers, their business problems, industry peculiarities and competitive alternatives. Most people create content for a specific purpose, event, even delivery method: a brochure, a presentation, a webinar, a video, etc.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Valasys

JULY 1, 2021

The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

PathFactory

JUNE 28, 2023

Our customers wanted a way to combine our PathFactory’s tried-and-true bingeable Target and Recommend Content Tracks with no-code, customizable, microsite-style, dynamically personalized templates. Thematic Webinar Series Home Post-Webinar Content Hub Forget just sending the slides and a recording of a webinar.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Salesforce Marketing Cloud

JANUARY 17, 2024

Digital sales vs. digital marketing Strategies for an effective digital sales model Best digital selling tools Digital selling tips Grow revenue faster with a single source of truth Discover how Sales Cloud uses data and AI to help you build relationships and close deals fast. Email: Personalized emails go beyond promotional blasts.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Valasys

FEBRUARY 17, 2023

B2B growth hacking strategies are becoming highly sought-after. Each organization needs to do a need analysis and accordingly figure out the best & relevant growth hack strategies that apply to them. How is it different from your traditional marketing strategies?

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Exo B2B

APRIL 30, 2024

Obviously, when it comes to planning a winning content strategy, you have to stack the odds in your favor and not put all your eggs in one basket. Digital events (44%) Podcasts (30%) Microsites (29%) The graph on the right shows the most popular paid advertising channels in 2023. But also sharing on relevant forums or newsgroups, etc.

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa). as well as landing pages, forms, and so on. Variance (generally very limited).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 10, 2018

Keyword research tools help you understand the specific words and phrases your potential future customers are using when they are seeking to solve the kinds of problems your product or service addresses, or for information about specific types and features of products relevant to your offerings. Special-Purpose SEO Tools.

Paid Content 213

Paid Content CMS Development Design Optimization 213

markempa

FEBRUARY 9, 2015

How do you build your library of relevant lead nurturing content ? A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Emails — Email is a one-to-one medium.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Content Marketing Institute

MAY 24, 2018

This strategy is open to interpretation, but the key steps include: Choose a core content topic. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. It’s great for the audience because they don’t have to look for multiple sources. Live webinar series. Repurpose plan in a nutshell. What we did.

Microsite 106

Microsite Content Advertising Agencies Lead Ranking 106

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . So what’s the catch? Why aren’t we all using interactive content?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

ClearVoice

SEPTEMBER 22, 2020

As you craft your content strategy, think about how your solutions can fit with what your ideal patient or buyer is seeking. Infographics that illustrate trends and relevant statistics. Measure, analyze, and refine your content performance (views, engagement, and appointments/sales) to fine-tune your strategy. e-newsletters.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Zoominfo

SEPTEMBER 23, 2018

Here are some important factors you must consider: Subject: In order to reach your target audience, the subject of your podcast should be relevant to both your ideal customers’ interests and your products and services. Title: Create a unique, memorable title that will catch your audience’s attention. Repurpose and redistribute.

B2B 176

B2B RSS Microsite Skype 176

Sharpspring

JANUARY 10, 2019

Content diversity is key to a healthy digital marketing strategy. Different types of content attract and engage different segments of your audience. Some examples of interactive content include: Games Quizzes Personality tests Opinion polls Assessments Cost or ROI calculators Interactive webinars Interactive ebooks.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

SnapApp

DECEMBER 2, 2014

It can be challenging to decide which format is going to be the most effective and valuable to your audiences. You can do this via social media, interactive polling, or even via email. Determine performance metrics. Are you looking to drive traffic to a particular microsite? Promote awareness about an event?

Webinar Metrics 82

Webinar Metrics Microsite Content Thought Leadership 82

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

After all, emails don’t have JavaScript & Flash support to ensure that emails remain safe and secure from theft and eavesdropping. In this blog, I’ll cover what tech trends marketers should keep top-of-mind when planning their 2018 email strategy. . Source: Really Good Emails ). Relevant information.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. So it took some moxy to launch a content marketing strategy online. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80