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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels , search engines , and paid media campaigns. No matter how many visitors you attract to your digital storefront, website traffic is only half the battle. The challenge?

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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. And the market is big: In 2021, the number of digital buyers is expected to reach an incredible 2.14 Create searchable, engaging content on all channels.

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

Affiliate marketing generates over 25% of total online retail sales , and nearly 80% of brands now have an affiliate program. Get Specific with Niche Affiliates Mass marketing rarely converts well through affiliate partnerships. You can also offer free shipping, flash sales, or limited-edition products just for affiliate traffic.

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The Ultimate Guide to Local Marketing

Hubspot

But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day. What is local marketing? Confirm your website is mobile-friendly.

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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. Pay-per-click advertising only costs when your ad is clicked, unlike traditional advertising. What’s PPC Advertising?

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Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

Unbounce

It’s the worst fear of every ecommerce marketer. You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. The Google and Facebook ads. If your online store isn’t generating a ton of sales, it might have something to do with where you’re sending your traffic.

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16 case studies prove ROI of mobile marketing

Biznology

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix.