B2B Memes

JULY 3, 2012

In other words, you are not simply producing second-stage shovelware , but genuinely digital content, shaped to take full advantage of its digital medium. Your work is uniquely digital in nature. The people you work with look to you as a model of digital competence.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

NOVEMBER 17, 2011

But the format to which I dedicated most of my professional career has a poor prognosis in any medium. To me, books seem like an eternal format. They work as well for me on a tablet as on a page. I fear I will soon be attending a funeral for my old friend, the magazine. Related posts: One Way the Web Will Change the Book.

RSS 100

RSS Paper Advertising Mediums Design 100

B2B Memes

NOVEMBER 9, 2011

You might not hit your goals, but you’ll be giving yourself an excellent chance of mastering your new medium. Or, like me this month , you might set yourself a goal of writing one post a day in a set period of time. Related posts: Managing Your Career in the Social Media Era: Sources.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

DECEMBER 5, 2011

There are a few books for which the physical medium of print matters in an essential way. They just want to tell a story, or convey information, or to create works of art out of their words. The physical format is not essential. House of Leaves , for instance, just wouldn’t be so mind-blowing in a leafless e-book.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

OCTOBER 28, 2011

So in essence, you’re asking people who subscribe to print publications and who are more familiar with print than any other medium, which media they prefer. In addition, a significant chunk are probably older white males—the last bastion, I’d also guess, of committed print users. It would be shocking if print didn’t come out well.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

MAY 2, 2012

The internet is by its nature an interactive medium. But in many stories I’ve reviewed, the authors show a fondness for verbose and wandering sentences. In too many cases, parades of 35- and 40-word specimens were the rule rather than the exception. Insufficient links.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

APRIL 13, 2011

It takes a little while to unwind the argument of this Tweet, even more gnomic than usual for this ultraconcise medium. After offering a few mild criticisms of Keller’s anti-aggregation editorial, I received this comeback: “If stories were aggregated & printed to distribute, I think people would find that distasteful.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

JUNE 21, 2010

As reported by Gordon, Smith said that even as direct revenue from print is declining, the medium is becoming more valuable. The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way).

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

MAY 9, 2012

To succeed in a personal medium, you ultimately need a personal standard. But I wonder if professionalism is sufficient. The problem for me is that professionalism is more shield than guiding light. Too often, it is just a way of doing what won’t get you fired.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

MARCH 2, 2010

The reason these innovations cannot do more is that they, in essence, transform the medium of print into an object. . “In this era,&# Esquire ’s editor told Ambroz, “when everyone’s excited about new media, we need to do everything we can to make older media as exciting as possible.&#.

Fulfillment 100

Fulfillment Advertising Mediums Tagging Media 100

B2B Memes

FEBRUARY 3, 2011

If not, they will simply fade away along with their medium. There is no longer a limited number of pages to fill, but an infinite amount of cyberspace. Print veterans will have to reset their expectations and definitions of productivity. Although it may be messy, the transition to digital does not have to be painful.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

JUNE 28, 2010

From the new-media perspective, however, that is a paternalistic argument aimed at maintaining control of the medium. Content creators, they would say, should not shirk their ethical responsibility by transferring it to the reader. While I agree with the new-media perspective as Hammock expresses it, there’s a danger to it.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

OCTOBER 19, 2011

Likewise, in the digital medium, studying what’s under the hood gives you greater flexibility in presenting and distributing your content. The decisions they make can strongly influence your content, and if you don’t know what to ask for and to explain why you’re asking, your content will suffer.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

MARCH 26, 2010

They are, I think, a participatory experience unique to the online medium and whose benefits outweigh its negatives. The dynamics of online story comments are similar to what happens in forums and fairly open mailing lists. Intellectually, I side with Lail; emotionally, I’m with Schaefer.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

OCTOBER 19, 2012

Finally, B2B publishers need to do a much better job of suiting content and format to the reader and the medium. The lesson, rather, should be that the tools and techniques we use as journalists will change constantly, depending on the medium and the audience. In other words, content must be personalized. Only If They Wake Up.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

NOVEMBER 4, 2011

As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” . ” A related issue that Buttry brings up has to do with what he calls recycled quotes.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

APRIL 29, 2011

Second, one medium is not inherently superior to the other. First, the simple availability of visual media should not constrain the visual element in our writing. It’s a false choice anyway: I suspect that if you can’t write visually, you won’t be very good at choosing graphics either.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100