B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

Webbiquity

OCTOBER 22, 2020

Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. When in place of or as supplement to a blog, you can also market yourself through a YouTube channel.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. which they called the “Oktopost Roadshow”. She’s even on LinkedIn even in her dreams.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Sword and the Script | B2B

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Sword and the Script Media can help with B2B marketing, PR and social media. I think we don’t respect consumers’ time.” Why does this happen? >>> Need an extra pair of hands?

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Social Media 84

Social Media Work Management Marketing Management Service 84

Webbiquity

FEBRUARY 17, 2022

Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry. If you’re producing any kind of video content, you’ll need a YouTube channel.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. B2B media market is expected to see 4.7 B2B media market is expected to see 4.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic. Organic Brand Reach.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Hubspot

APRIL 2, 2021

The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying vs. Media Planning.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Buffer

FEBRUARY 20, 2023

I’m sit, looking at my Buffer queue, scratching my head at what I should schedule across my social media profiles. It is designed to simplify the process of social media scheduling, making it easier for me to come up with posts, refine my own ideas and help me create content that resonates with my audience.

Social Media 104

Social Media Youtube Features Linkedin 104

Lead Liaison

MARCH 2, 2023

This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page. Is it to increase your social media following? Here are some noticeable benefits of using QR codes: 1: Huge variety of linkable resources QR Codes can be linked to a wide variety of information.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

KoMarketing Associates

APRIL 27, 2017

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Sprout Social

SEPTEMBER 21, 2022

Social media shopping apps. Social media shopping apps. Social media is becoming the new shopping hub. In fact, recent data from Sprout Social shows 98% of consumers plan to make at least one purchase through social media in 2022. Instagram shopping enables businesses to set up storefronts on the social media app.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Webbiquity

MARCH 2, 2021

For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. In terms of channels, depending on the type of event you’re hosting, online advertising, organic search, and media / influencer outreach may or may not play a role.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Uploaded to YouTube + other platforms. ? Collaborative methodology, team responsibilities, and signoffs determined. ? Feedback and sign-offs specified. ? Realistic deadline established. ? Messaging. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Marketing Insider Group

APRIL 28, 2020

It’s not the time for conferences or trade shows either. Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Marketing Insider Group

JUNE 2, 2020

Sponsored content is promotional content that is paid for by a sponsor and published on someone else’s website, blog, social media account, or other platform. A video on YouTube with a message at the start that a particular advertiser sponsored it. Ads in social media feeds on platforms like Facebook and Instagram.

Paid Content 276

Paid Content Rules Content Ethics 276

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. Trade shows and other events. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Trade shows and other events: If you’re headed to a. YouTube: Pre-event, take time to create a promotional video.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Bluetext

MAY 28, 2021

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. What Type of YouTube Ads are There?

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Trade Press Services

SEPTEMBER 18, 2023

Google Merchant Center Google Merchant Center is a valuable tool for businesses to list their products on Google Shop—a shop function built into Google Search, Maps, YouTube, the Google Shopping tab and Google Images. YouTube YouTube is powered by Google and has over 7 billion active users as of 2023.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Martech

OCTOBER 13, 2023

London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Other adtech companies like Beeyond Media are introducing programmatic DOOH products to improve targeting and reduce waste in the U.S. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.”

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Scoop.it

DECEMBER 29, 2022

According to Google , 90% of people discover new products and brands through YouTube. Post Consistently on Social Media. PewRearch listed information access and entertainment as some of the reasons 70% of users use social media. A social media calendar or schedule will help keep you on track. So, tap into that space.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. A robust digital strategy includes investing in SEO, SEM, targeting, retargeting, blog presence, newsletter strategy, organic media, and so on. Instagram and YouTube still reign supreme.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? Traditional media is no longer the source… socially adept athletes are.

Social Media 134

Social Media Media Blogger Television marketing 134

Martech

AUGUST 3, 2021

“We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. ” To say Vevo has a presence on YouTube is an understatement. Across the main social media channels, Vevo has a total audience of over 30 million. The channel has almost 20 million subscribers.

Video Marketing 120

Video Marketing Cross-Selling Youtube Lead Ranking 120

Webbiquity

MAY 4, 2021

Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. Paladin is an influencer marketing platform for brands and agencies. So that’s been a big part of our success.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Trade Desk. calculators, and pencil erasers. Online Display. Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

SmartBug Media

APRIL 6, 2023

Going to a trade show? If you have an inkling of the social media networks your personas frequent, pose a persona research question to the web. Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. Find customers and prospects on social media.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sprout Social

SEPTEMBER 4, 2018

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. ” How exchanges use social media. Exchanges—trading markets for cryptocurrencies—are actively engaging their audiences with news and updates on blockchain currency as well.

Social Media 75

Social Media Media Brand Identity Branding 75

Navigate the Channel

SEPTEMBER 13, 2021

The three most common methods are through in-person engagements, content marketing, and social media. Social Media. Social media platforms like LinkedIn and Facebook are always a good choice. Maybe this is the number of people who read your blog each week or followers on social media accounts. In-Person Engagements.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? Most organizations get the value of trying to land coverage in trade media.

Social Media 130

Social Media Lead Ranking Lead Scoring Work Management 130

Convince & Convert

SEPTEMBER 29, 2010

Tweet There’s been a lot of talk (and rightfully so) lately about industries where social media adoption is as slow as a Brett Favre farewell. I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s plastic surgeon: Adventure Travel!

Social Media 114

Social Media Trends Media Case Studies 114

Sprout Social

NOVEMBER 19, 2020

Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade. Fast, reliable and efficient customer service on social media is quickly becoming standard procedure. If you’re not using some of them already, take a closer look.

Digital Asset Management 105

Digital Asset Management Work Management Marketing Management Paid Search Agency 105