Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Fostering relationships.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Fortunately, a game-changing tool is transforming how businesses approach their marketing and sales strategies – intent data. Intent data adds efficiency to your sales pipeline.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Heinz Marketing

SEPTEMBER 21, 2020

This week’s show is entitled “ Creating a Predictable Pipeline with Special Guest, Cheri Keith “ Cheri Keith is Head of Strategy for ON24. If you’re listening to us live on the Funnel Media Radio Network, thank you so much for joining us and making us part of your work from home workday, hybrid workday.

Top of Funnel 93

Top of Funnel Work Management Webinar Metrics Lead Ranking 93

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. A content marketing strategy is the roadmap for all your content efforts. Image: CMI.

Template 323

Template Marketing & Strategy Marketing Strategy Content Marketing 323

markempa

AUGUST 17, 2007

Send personalized one-to-one emails with links to: by-lined articles, blog posts, relevant third party articles, case studies, press releases, white papers, e-newsletters, event invitations, archived events, research reports, blogs, success stories, case studies, videos, podcasts, and website content. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 23, 2005

« Tips for better webinars, webcasts and improved ROI | Main | Creative lead generation blunder? The live workshop will take place in Washington, DC on February 17th. The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 07:23 – Real world example: CX Global Media competitor.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. We’ll talk more about how to build an event marketing strategy below. Trade Shows and Expositions. potential customers.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

SpotMe Blog

MAY 4, 2021

Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Exciting content such as virtual tours and workshops are also becoming common in the digital event world. In addition to conferences, other virtual event types include: Webinars. Trade shows.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

thePoint

MAY 25, 2018

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Another strong resource is the media that covers your industry – but wait, I’m not saying you need to sit and read through websites and publications each day. Media and Media Campaigns. No, indeed!

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

SpotMe Blog

SEPTEMBER 1, 2022

A hybrid or virtual event example is data insights created during polls. For example, a trade show is a B2B event. From polls, Q&A, and chats to quizzes, challenges, and applause. . Other methods that go hand in hand with event marketing are content marketing, email marketing, and social media marketing. .

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

markempa

MAY 9, 2006

I like the article because it emphasizes the key role that CEOs play in developing a successful go-to-market strategy. Ive conducted dozens of Lead Generation Collaboration Workshops to facilitate this process for sales and marketing teams engaged in a complex sale.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

SendX

JUNE 23, 2021

Look at the below template, you might consider using it for your conference email invitations. Image Source: Bizzabo Trade Show, Invitation Email Template For trade shows it is important to mention in-depth insights about the event. The following email template gives detailed info about the event.

Template 195

Template Best Practices Trade Show Conference 195

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech.

Business 134

Business Webinar Metrics Skype Case Study 134

Brandpoint

MARCH 24, 2020

As marketers , the strategies that normally help us bring in opportunities and new business for our company no longer are viable. Instead of calling off the whole event, consider hosting a webinar. You can provide value to your audience by giving them something to take away from the webinar.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

thePoint

MAY 19, 2020

One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). Firm agreement on length of webinar (30-35 minutes is optimal) – leaving room for great Q&A session (45 -50 minute target in total). Template for slides.

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Hinge Marketing

JANUARY 31, 2022

They choose a strategy that combines elements of both approaches. This strategy is called differentiated marketing. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. Differentiated Marketing Defined.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Emails — Email is a one-to-one medium. How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Brandpoint

MARCH 13, 2020

In addition to sponsored content being distributed to a wide audience, you can also target exactly who you want your article to go to, whether it’s by age or location. Learn more about the MAT Release] Don’t be caught without a plan to replace lead gen due to canceled trade shows Is your upcoming trade show canceled?

Planning 153

Planning Trade Show Paid Search Agency Ideal Customer Profiles 153

Single Grain

JULY 14, 2020

With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. Now that we have a clear understanding of what SaaS is and how marketing a SaaS product differs from traditional marketing, let's move on to SaaS growth strategies. Top 12 SaaS Growth Strategies.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech.

Business 54

Business Webinar Metrics Skype Case Study 54

Hinge Marketing

JULY 18, 2019

They choose a strategy that combines elements of both approaches. This strategy is called differentiated marketing. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. Differentiated Marketing Defined.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

ANNUITAS

NOVEMBER 5, 2015

Demand generation, public relations, customer success and uses of channels like social media and even email are much different today than they were a few years ago. Think about webinars, podcasts and lectures as types of content for auditory learners. Auditory: Learns best through hearing and speaking.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100

The Effective Marketer

JULY 5, 2009

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Single Grain

JUNE 26, 2023

How can franchise businesses effectively reach their target audience, engage with them and, ultimately, drive traffic and sales? The answer is: Create a marketing strategy that includes online and offline advertising, social media marketing, search engine optimization (SEO), email marketing, and content marketing.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Ensure everyone’s voice can be heard with anonymous polling/Q&A by Slido.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in.

Social Media 128

Social Media Media Paid Content Conference 128

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Ensure everyone’s voice can be heard with anonymous polling/Q&A by Slido.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Ensure everyone’s voice can be heard with anonymous polling/Q&A by Slido.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Improve audience engagement with next-gen dynamic polling and Q&A by Slido. Ensure everyone’s voice can be heard with anonymous polling/Q&A by Slido.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52