Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Biznology

NOVEMBER 22, 2019

Social media platforms are gigantic. More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial.

Privacy 156

Privacy Social Media Media Lock-In 156

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Paid Search Agency 99

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 99

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. A live class can give you hands-on experience and opportunities to network and collaborate with other professionals in the industry. What is your unique value proposition ?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Trade Press Services

JANUARY 29, 2024

That said, more often than not, they are already part of your network and can be harnessed at no cost. Research shows that brand messages reach a whopping 561 percent farther when shared by employees versus the same message shared on a company’s official social channels. “If

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. highlight to tweet).

Social Media 157

Social Media Media Ad brokers Twitter 157

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. B2B marketing has felt these shifts as much as any other field.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Webbiquity

FEBRUARY 28, 2022

Reputation: Does the person have a good social media profile and public image? Do they take part in social media discussions on LinkedIn and Twitter? To find a consultant: Ask your professional network for recommendations – Working with a consultant who has already helped someone you know can provide peace of mind.

Consulting 259

Consulting Business Marketing Proposals Planning 259

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Focus on Social Media. Social Media simplifies addressing concerns, suggestions and feedback. Trade Associations and Conferences. Quick Takeaways. Google Alerts.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Social Media 84

Social Media Work Management Marketing Management Service 84

Webbiquity

OCTOBER 10, 2017

Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience. You can also encourage them to interact with your social media accounts before they even leave your table by accessing them on their phone. New Kinds of Advertisements.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 242

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. Do they know their roles at the trade show?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. Paid social.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Trade Press Services

MARCH 4, 2024

Content that addresses today’s topics showcases well-informed, advanced expertise and connects authors with the networks, stakeholders, and prospects who need their insights most. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Webbiquity

OCTOBER 22, 2020

Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. Build a winning LinkedIn Profile.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

OCTOBER 27, 2020

Engage Attendees On Social Media. Engage Attendees On Social Media. Post-event social media engagement is effective for keeping the event buzz alive. Excite your audience by hosting social media contests with substantial prizes for winners. Be Swift with Post-Event Communication.

Lead Ranking 306

Lead Ranking Lead Scoring Tips Leads 306

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

Biznology

JANUARY 26, 2017

Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. In most B2B industries today buyers will check providers out on social media as part of their decision-making process. Instead, use it to educate and to be helpful.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Hubspot

APRIL 2, 2021

The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying vs. Media Planning.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

Social Media 132

Social Media Work Management Marketing Management Media 132

Trade Press Services

FEBRUARY 26, 2024

Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content. Robert Rose , chief strategy advisor for the Content Marketing Institute predicts a “social media marketing collapse.”

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. Advocacy marketing is a tactic that involves identifying customers and brand advocates who have a strong network within your target audience. First, What is Advocacy Marketing?

Planning 201

Planning Paid Search Agency Work Management Guidelines 201

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

FEBRUARY 6, 2024

Plus, being online most of the day meant that it was harder to switch off the constant stream of digital and social ads, promotional emails and texts, and eager advances from influencers. 15BB a year is shifting into commerce media networks (not just grocery!) That means digital content, of course, not personalized direct mail.

Trends 115

Trends Work Management Marketing Management Advertising Agencies 115

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. co-exhibiting at trade shows and conferences. Banner ads? The key is to make it creative.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

MARCH 2, 2021

For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. Events, particularly live events, are about getting out of the office, getting away, having memorable and unique experiences, and of course—the networking.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

EveryoneSocial

AUGUST 1, 2022

Hint: something to do with how your employees network on social media. Paul Copley knows how to deal with this, as the Senior Talent Acquisition Partner at Coupa, he’s seen firsthand how building a social presence accelerates hiring. When should a company invest in social strategy and programs?

Social Media 52

Social Media Media Cost Per Click Advertising Agencies 52

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. Social Media Plays a Key Role in B2B Marketing. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. TikTok Resumes: Social media Fad or Long-Term Recruitment Practice?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. TikTok Resumes: Social media Fad or Long-Term Recruitment Practice?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Scoop.it

OCTOBER 28, 2021

Are you eliminating the use of social channels? If you are looking for inexpensive and adequate ways to reach 50% of the world’s population, it becomes essential for you to include social within your digital strategy. . Every type and size of a brand can get numerous advantages by considering investing in social media strategy.

Social Media 52

Social Media Media Social Networks Curation 52