PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. On top of that, sharing your content improves your search engine performance through relevant backlinks and enhanced credibility.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. On top of that, sharing your content improves your search engine performance through relevant backlinks and enhanced credibility.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

NuSpark Consulting

OCTOBER 28, 2011

Thought leadership, SEO, lead generation? Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Statistics show that the more frequent the posts, the better your lead generation. Statistics show that the more frequent the posts, the better your lead generation.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

MarketJoy

JUNE 25, 2018

Contrary to what is generally opined, outbound procedures manage to steer the revenues & leads. This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.” Get a Free Quote. contact-form-7].

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Hubspot

JUNE 13, 2019

The purpose of distributing a press release is to land coverage in media publications such as newspapers, radio, TV news bulletins, podcasts, or blogs. Over three billion Google searches are made every day. To thrive as a small business, you need press coverage. Enter: The press release. Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Achinta offers his industrial clients marketing for engineers by an engineer. He has outlined what is wrong with the theory of mass marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

The Effective Marketer

JANUARY 5, 2009

Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. Let’s apply them to marketing, shall we? What is your highest priority?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Industrial Marketing Today

OCTOBER 2, 2010

While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. That’s precisely why Kerry’s article caught my attention.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

JANUARY 28, 2015

Set the quality bar first and then drive toward quantity goals at that level. At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. So we are doing everything we can to help marketers just like you to navigate the change.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. Consider these 5 B2B marketing tips for press release success: 1. However, the quickly expanding net also provides challenges. They are smarter and tougher to convince.

Press 48

Press B2B Marketing Tips B2B 48

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. According to a study done by Professor John A. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

MARCH 9, 2010

Are you in search of inspiration? After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Or just want to see what’s out there? Well, this post may be the answer! Is always good to see what’s out there to give you some ideas.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. army’s “Be All You Can Be” campaign?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 21, 2010

Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

SEPTEMBER 30, 2015

1) It helps drive traffic to your website. 1) It helps drive traffic to your website. So, how can you drive any traffic? In short: blogging , social media , and search engines. Blogging also helps you get discovered via social media. Blogging also helps you get discovered via social media.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

MAY 8, 2012

20 Simple Ways to Generate More Blog Subscribers. Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. 4) Offer an Incentive for Subscribing. One of these factors is a growing subscriber base.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Is anyone out there? Does anyone care?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Why you need a social media management tool.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. 1) Blog posts are naturally optimized for organic search -- and longer lasting!

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Online Marketing Institute

NOVEMBER 18, 2010

Some common excuses I hear are “But Im too busy already”, “But Im already doing Social Media marketing", "But what would I talk about, and why should my prospects read my blog?”. Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

APRIL 26, 2012

2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. 2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. Social Media. Use this metric to compare posts.

Lead Scoring 28

Lead Scoring Lead Ranking Click Rate Landing Pages 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Optinmonster

FEBRUARY 8, 2024

These days, content creation is the engine that drives your business reputation and helps you make sales. With Listly, you can create lists in a few minutes by drawing on content from blogs, videos, Amazon, social media channels, photos and much more. Are you looking for the best content curation tools? What is content curation?

Marketing Automation Services 83

Marketing Automation Services Curation Enterprise Management Marketing Automation 83