Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 304

Social Media Advertisements Advertising Spyware 304

The Daily Egg

DECEMBER 29, 2023

Your customers are everywhere—including the half a dozen social media and instant messaging platforms out there today. As you scale your business, The post SleekFlow Review appeared first on The Daily Egg.

Social Media 60

Social Media Media Business 60

Optinmonster

FEBRUARY 18, 2024

Do you want to learn how to get more reviews? Whether you run a local business or have customers around the world, the power of a review cannot be overstated. Reviews have the unique ability to shape perceptions and influence decisions. 92% of consumers read online reviews, but only 6% write them. Which would you choose?

Work Management 70

Work Management Marketing Management eCommerce Ideal Customer Profiles 70

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Many digital and social media channels offer retargeting as a targeting strategy, allowing marketers to reach users who have previously interacted with their brand, website, or content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Act-On

NOVEMBER 7, 2023

Do you even repost your content on social media? According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. tl;dr: You need to repost your content on social media. Many other social media management or marketing automation tools also offer re-sharing features, too.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

The Daily Egg

SEPTEMBER 23, 2021

Large-scale social media planning can be made easy with a content management tool like Planable. The post Planable Review appeared first on The Daily Egg. Though it’s more expensive than other social.

Media Plans 110

Media Plans Social Media Tools Media 110

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Paid social media expands your audience beyond current followers. Precise audience targeting is possible through social media platforms.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. These reviews can significantly impact your reputation, credibility and overall success. How do you leverage top review platforms?

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks.

Social Media 363

Social Media Media Guidelines PR 363

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. Enlist influencers to show the benefits of your product or service through a review, by producing content for your social channels, or by sparking discussion on social media. Why is attribution important in social media marketing?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

SmartBug Media

DECEMBER 4, 2023

Online reviews have become the modern word of mouth. In fact, research suggests that 95 percent of consumers, seeking information, and assurance, read online reviews before making purchasing decisions. Moreover, 58 percent of shoppers would be willing to pay more for products after reading positive reviews.

Customer Satisfaction 59

Customer Satisfaction Word of Mouth eCommerce Display 59

Marketing Insider Group

APRIL 12, 2021

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Sprout Social

APRIL 26, 2021

Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results. Why are Yelp reviews so important? How do you get these reviews?

Marketing Management 127

Marketing Management Ad Exchange Guidelines Ideal Customer Profiles 127

Champion Communications

FEBRUARY 15, 2024

For more information detailing how Champion can assist you in securing earned media coverage, please email: letstalk@championcomms.com The post A Bright Start to 2024: January in Review first appeared on Champion Communications. The post A Bright Start to 2024: January in Review appeared first on Champion Communications.

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Will brands sit this one out?

Social Media 114

Social Media Social Marketing Media Planning 114

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. Where are leaders pushing their digital media strategies in 2024? This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Where are they investing?

CMO 52

CMO Advertisements Advertising Trends 52

Martech

DECEMBER 8, 2022

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Ask happy customers for reviews.

First-Mover Advantage 112

First-Mover Advantage Guidelines Work Management Click Rate 112

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 52

Social Media Template Work Management Marketing Management 52

B2B Marketing Directions

APRIL 14, 2024

He has published over 80 articles in top-tier academic journals, and his work is frequently covered in popular media outlets like The New York Times and Harvard Business Review.

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Champion Communications

OCTOBER 4, 2023

Aptum Top tech trends in publishing and media “Cloud Computing is now ubiquitous in just about every industry. Richard Hotckin, VP and GM at Aptum spoke with Press Gazette about the top tech trends in publishing and media as cloud computing becomes more important than ever.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

ClearVoice

JUNE 12, 2023

Review sites help you connect with consumers in a meaningful way. A 2021 study by Podium found reviews influence 88% of consumers when they’re discovering local businesses. A 2021 study by Podium found reviews influence 88% of consumers when they’re discovering local businesses. Do reviews matter for SEO?

Google 52

Google Lead Scoring Lead Ranking Ideal Customer Profiles 52

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

NOVEMBER 22, 2021

Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. Recent studies show that 86% of consumers read online reviews, and 91% of consumers aged 18-34 trust reviews as much as a personal recommendation.

Marketing Management 109

Marketing Management Social Media Youtube Advertising Agencies 109

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Don’t be afraid to ask them to take a short selfie video discussing the review.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. You could post on community review sites or live-stream it to the masses.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

OCTOBER 24, 2023

Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Social media will play a significant role in how customers discover new products during the holidays, the study found. Discovering new products.

Social Media 124

Social Media Contacts Media Brand Identity 124

Martech

JUNE 29, 2022

.” But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts begin their research at software review sites, gathering information and opinions from their peers. Journeys that originate at a review site often lead to deals of higher value too. The Benchmarks findings.

Ideal Customer Profiles 111

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 111

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please review our full disclaimer before reading any further. Social media should be part of healthcare organizations’ strategy.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Navigate the Channel

JANUARY 2, 2024

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. Online reviews shape consumer decisions and are highly influential.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65