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Vidyard Report Reveals Sales Teams Using Video Have Increased Response Rates, Reduced Deal Cycles

Vidyard

More than 70% of respondents noted that custom-recorded video performs better than text-based emails, and has increased response rates. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing. But video is helping to curb this trend.

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Vidyard Report Reveals Sales Teams Using Video Have Increased Response Rates, Reduced Deal Cycles

Vidyard

More than 70% of respondents noted that custom-recorded video performs better than text-based emails, and has increased response rates. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing. But video is helping to curb this trend.

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The most important social media metrics to track

Sprout Social

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The report also found that e-mail continues to have a high response rate too.

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5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]

Hubspot

Alvarez Mckendall, a serial entrepreneur and digital marketing strategist, is responsible for social media and email marketing at Real Estate Bees , a technology and marketing platform for the real estate industry. Based on this campaign, Real Estate Bees' email open rate has improved to 42%, and the response rate increased by 3%.

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B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

Telephone leads all media with the highest response rate of 5.53 percent, and e-mail produced an average response rate of 3.39 Telephone leads all media with the highest response rate of 5.53 percent, and e-mail produced an average response rate of 3.39

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The Responsibility of Advertising and PR to the General Public in 2017

Hubspot

Due to cutbacks in journalism, and the demands of the new media environment we live in, short staffed newsrooms are tasked to produce high quantities of content every day. This responsibility is one taken seriously by the vast majority of PR professionals. He is acutely aware of the situation PR currently finds itself in.