The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Champion Communications

AUGUST 9, 2023

One of my PR Heroes, Mark Borkowski said in The Guardian last week: “They’ve massively got this wrong…They should have put a blanket on the fire when it first ignited. I doubt anyone would have considered that this could have led to the resignation of the CEO and Chairman of the Board. Instead, they’ve thrown petrol on it.”

PR 62

PR Planning Ideal Customer Profiles Work Management 62

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! This HubSpot accreditation validates SmartBug's achievements in driving high user adoption rates through customized HubSpot training and management engagements.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Prioritize Published Text We know that language models are primarily trained on text. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. Reach out to us asn aks about how!

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Walker Sands

DECEMBER 19, 2022

As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients. Each of these leaders has provided strategic oversight to some of the PR department’s largest clients.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

Walker Sands

JULY 27, 2022

Our public relations team plays a vital role at Walker Sands and continues to deliver innovative B2B tech PR programs that receive industry recognition — most recently from the PR Club Bell Ringer and PRSA Skyline awards.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Walker Sands

JULY 27, 2022

Our public relations team plays a vital role at Walker Sands and continues to deliver innovative B2B tech PR programs that receive industry recognition — most recently from the PR Club Bell Ringer and PRSA Skyline awards.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Please press play on the below media player embed and enjoy the signal through the noise!

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Walker Sands

MARCH 22, 2022

Throughout our evolution from a boutique PR firm to a fully integrated B2B marketing agency, we’ve focused on growing both ourselves and our clients’ businesses. Growth is an important part of life at Walker Sands.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. That, in itself, is a crucial, often overlooked part of PR. Learn more here.

PR 105

PR Practices Press Best Practices 105

Contently

FEBRUARY 24, 2021

When Robinhood CEO Vlad Tenev finally spoke to the media that night, he offered a confusing explanation. And perhaps most importantly, it equips you to publish content in minutes or hours—not days—when things go haywire, written by a journalist who’s trained in simplifying complex topics so everyone can understand.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Walker Sands

MARCH 23, 2021

These two leaders have been instrumental not only in growing our PR and Creative teams and offerings, but in helping shape Walker Sands into the agency it is today. Over the last eight years, Payal built our executive media training program and played an important role in establishing our expertise in fintech, electronics and manufacturing.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power. Never Forget What You Are.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

SmartBug Media

JUNE 6, 2019

In the age of social media where anyone and everyone can be held under the microscope and go viral in the worst way for even the slightest misstep, it’s more important than ever to be prepared to deal with a crisis before it happens. Devise a solid crisis response strategy now by putting some standard PR practices into action.

PR 65

PR Public Relations Training Act-On 65

Marketing Craftmanship

SEPTEMBER 22, 2012

Quote Approvals Lower the Risk of Media Burn. The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. If you’re willing to participate in media interviews without the safety net of quote approval….here

PR 100

PR Media Press Blogger 100

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. So it’s clearly beneficial to you to get (or stay) on board the content train, but it should also be rewarding to your buyers. Here are some tips to do this. Realign Around Value.

PR 137

PR Marketing & Strategy Practices Business 137

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. A successful social media strategy is rooted in collaboration.

Social Media 122

Social Media Work Management Marketing Management Media 122

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Drawing out the hands are hard!

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

What Works - What Doesn't

NOVEMBER 8, 2021

I sometimes leave my query there, but I never know if it will get to someone versed in PR rather than sales, and there’s the risk the query will be lost in the internal shuffle. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact.

Contacts 65

Contacts Media Press PR 65

Oktopost

MAY 26, 2020

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you. However, that is not the only reason social media and fintech go hand in hand in 2020.

Social Media 141

Social Media Social Marketing Media Planning 141

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Sword and the Script | B2B

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves. >>> Need an extra pair of hands?

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often extends to our colleagues in PR. The answer is social media. I started my career in sales.

PR 100

PR Social Media Social Marketing Planning 100

Canadian Marketing Association

FEBRUARY 7, 2018

Without further delay, Janine, thank you so much for taking the time to talk B2B PR with us. So often when one thinks of PR they think of brands or properties talking directly to their customers. How is B2B PR different from B2C PR, and why should brands care? Janine: Absolutely.

PR 48

PR Advertising Agencies B2B Thought Leadership B2B 48

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Giving your staff free reign over their social media presence puts your entire company at risk. Yet, while Pew Research Center suggests that 74% of adults are on social media, it also indicates that 73% of companies lack a social media policy.

Social Media 111

Social Media Media Guidelines PR 111

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. I’m not saying we fire all PR people. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Convince & Convert

MARCH 29, 2016

Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training. Don’t treat them like the media. The media has a job. Meritus Media.

PR 78

PR Training Advertising Agencies Paid Search Agency 78

Biznology

DECEMBER 13, 2017

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients. When does it make sense to hire a social media consultant?

Consulting 156

Consulting Social Media Social Marketing Media 156

Sprout Social

FEBRUARY 19, 2024

Take for example, Sprout’s AI-driven Social Media Listening solution. This is a crucial advantage, considering 44% of business leaders think sentiment analysis is critical in understanding consumer behavior and are already using it to guide their strategies, according to our 2023 State of Social Media Report.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Optional social media monitoring and management. So which is best?

Work Management 100

Work Management Marketing Management PR Tools 100

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130