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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. Porch Group Media ) 42.3% Porch Group Media ) 42.3%

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How to Create Interesting Newsletter Content

ClearVoice

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

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15 Best Practices for Email Subject Lines That Can Boost Open Rates

Optinmonster

That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line. But you don’t want to give away everything because otherwise they’ll just read the subject line without opening the message.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates. It’s very important because using personalization in subject lines can increase open rates by 22%.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

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What Reddit can teach brands about creating community via email newsletters

Liveintent

More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content. Not only do email newsletters have an engagement rate that’s higher than any other kind of digital marketing, but they’re also a powerful vehicle for promoting your brand.