Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. You’re just warming up to social media campaigns because you work for ITSMA and these are the companies who won your contest.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Below is an outline of opportunities that media companies partnered with RebelMouse can leverage and make a part of their sales processes and packages.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Kevin Indig

AUGUST 7, 2023

Others are great on cable news programs, while they might struggle in the social media world. ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience. Some brands are great online but struggle in brick-and-mortar.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. From a social media perspective, it would be nice to see more of the campaign pulled into the retailer’s social media channels. Social Media Case Studies'

Microsite 137

Microsite Case Study Case Studies Social Media 137

SnapApp

JULY 16, 2012

Is it one of your goals to drive referral traffic from your blog to your social media sites? an online writing community for teens and young adults, has used SnapApp as a multi-channel solution to foster engagement & drive traffic to both their home site and their Facebook Page. Do you have a blog? Read ahead. Figment did.

Traffic 48

Traffic Microsite Multi-Channel Click Rate 48

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Valasys

JUNE 15, 2021

Valasys Media , a pioneer in marketing campaigns, holds a record of hosting various successful campaigns for its clients. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Traffic by Channel: Traffic directed to the website by other campaign channels.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Valasys

JUNE 15, 2021

Valasys Media , a pioneer in marketing campaigns, holds a record of hosting various successful campaigns for its clients. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Traffic by Channel: Traffic directed to the website by other campaign channels.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

SmartBug Media

JULY 22, 2020

To save time, you can automate important components like blog post notification emails, blog digest emails, and social media posts. Use a smart CTA to send them back to that community’s page or microsite. But it can be time-consuming, too. Work smarter, not harder! Newsletter. Are repeat website visitors downloading content?

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Convert

JULY 28, 2021

Finteza is a great tool for that as it allows you to narrow your data down to any specific traffic source or landing page: RELATED CONTENT: Uncover Your Website’s User Experience and Usability Conversion Barriers. Brian Harnish adds: To drive clicks and traffic, brand recognition needs to be a core component of your SEO strategy.

SEO 145

SEO SERP Trends Keywords 145

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% eMarketer ). Heidi Cohen ). Almost half of U.S.

Statistics 100

Statistics SMB Content Marketing Planning 100

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). How Are They Doing It? Webinars/webcasts (88%). Videos (87%). Case studies (86%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. Media company Quartz recently had an interactive quiz in an email where hovering over an answer selection revealed whether it was the correct answer or not. But first things first. Interactive Email Opportunities. The Long Road.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Marketing Technology Media AdID big data chango Google rocketfuel Simpli.fi'

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

KoMarketing Associates

OCTOBER 16, 2012

If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., Tactical SEO initiatives need to be executed to improve traffic and keyword visibility. Does your blog have its own blogging strategy and are you building a reputation within the industry with such a strategy?

Tactics 120

Tactics SEO B2B Marketing Planning 120

Only B2B

JANUARY 24, 2018

However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. To get started, you need to select the content you want to promote and let the network start syndicating it to their partner’s sites to drive you traffic to your site. Slideshare.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Convince & Convert

DECEMBER 11, 2015

We leveraged all of the above into a “ 12 Days of Video Marketing ” microsite last year, and drove four times more traffic than an average Vidyard content campaign. While email will likely be your cornerstone tactic, make sure to tie in social media to make your experiences as shareable as possible. No one needs more junk.

Campaigns 95

Campaigns Tips Microsite Advertising Agencies 95

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from The online publishing world revolves around traffic numbers. Traffic Source. Microsite. Mobile & Social Media. Pageviews, Unique Pageviews, and Visits.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. And their in-house services include content marketing, videos, copywriting, social media, and more. They boost your traffic, generate leads, and help improve your brand awareness through content marketing. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

The Point

JUNE 1, 2010

You don’t have to be plugged into the new media scene to know that digital games are HOT. Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones. Build traffic, members, and recommendations for a Facebook fan page.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). Here are some reports that can provide you with some valuable marketing insights: Traffic Sources Conversion. It’s useful to see where traffic and conversions come from.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Site Traffic. Website traffic has been one of the strongest-performing marketing metrics over the last three months. Global site traffic increased by 16% during Q2 compared to Q1. Buyer Interest. Customer-Initiated Chat.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Social Media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

If you say site traffic , I say “no” because attracting visitors doesn’t necessarily lead to sales if your site is not relevant to your prospects and contribute a solution to their business problems. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Social Media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. Projects , and Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

SnapApp

SEPTEMBER 8, 2016

Media Kits. Midas Media ’s Managing Director, Ed Leake, said, “ My team strives to create PDFs that remain in the ‘favorite’ folder--or better still – get printed out and sit on a desk somewhere. Then, I’ll also create Facebook ads driving traffic to it. We see marketing and business PDFs come in the form of: Whitepapers.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Content Standard

JULY 19, 2016

But despite utilizing print in this way, many marketers struggle with the jump from print to digital—in particular, as they try to answer the question, “How does print bring my audience to the experience I’ve constructed on my website/social media/blog?”

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40