Search Engine Journal

JUNE 25, 2021

Learn about a Google patent that enables searchers to explore connections between related entities in different types of media. The post Google Patent Aims to Solve Searchers’ Need for Related Media Content appeared first on Search Engine Journal.

Google 67

Google Media Content SEO 67

Champion Communications

FEBRUARY 11, 2021

The genius of Koons is hard to define because it is so big, so comprehensive, but here are five key takeaways that I got from him that relate to the art of media relations, particularly for B2B brands. . This is the same with earned media coverage. Make your audience the centre of the story .

PR 62

PR Media Press B2B Sales 62

Vidyard

MAY 8, 2018

The post Video Pitching: Making Media Relations Human Again appeared first on Vidyard. Let me know how it goes in the comments below—I would love to hear how people respond to you when they find a video pitch in their inbox! Connect with me on Twitter @SandyCanvas. This piece originally appeared on SpinSucks.

Video Marketing 80

Video Marketing Media Conference PR 80

Biznology

SEPTEMBER 11, 2013

The dirty little secret of media relations is that the commenter is basically right. There are millions of businesses worthy of media coverage, yet only a select few receive it every day. Here’s another little secret: Media owners understand this dynamic and tacitly support it. Information you can share.

Media 80

Media PR Public Relations Press 80

Vidyard

MAY 8, 2018

The post Video Pitching: Making Media Relations Human Again appeared first on Vidyard. Connect with me on Twitter @SandyCanvas and let me know how it goes —I would love to hear how people respond to you when they find a video pitch in their inbox! Record Your Webcam Easily record and share webcam videos.

Video Marketing 65

Video Marketing Media Conference PR 65

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital media relations are an important part of B2B PR.

PR 54

PR Ad Building Media Tips 54

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital media relations are an important part of B2B PR.

PR 48

PR Ad Building Media Tips 48

Content Science Review

OCTOBER 29, 2018

Robert Mashburn on how social media has blurred the lines between public relations and marketing content.

Public Relations 58

Public Relations Social Media Social Marketing Media 58

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Buzz Marketing for Technology

AUGUST 27, 2009

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! Tags: social media Customer Support.

Social Media 100

Social Media BtoB Media Forrester 100

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

Bluetext

JUNE 10, 2019

Securing the attention of journalists and editors in the modern media landscape is becoming increasingly difficult as journalists are busy with tighter deadlines, lower budgets, and more news to cover than ever before. Here are four tips for how effective PR professionals improve their relationships with the media: Think before you pitch.

Public Relations 31

Public Relations PR Tips Media 31

Webbiquity

JANUARY 28, 2022

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Here are six of the most important KPIs that your PR and media relations team should be monitoring. Social Media Engagement. Media Coverage. Contributed post. Web Traffic.

PR 252

PR Paid Search Agency Marketing Analytics Tools SERP 252

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 310

Social Media Social Marketing Planning Tips 310

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Ken Ip Score: 31.42

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Bluetext

JUNE 28, 2019

It’s long been said that public relations media outreach is an art, not a science. But getting the attention of a media target for a client’s pitch is, in fact, both an art and a science. Below are 4 creative ways to re-think your public relations media outreach, starting with the pitch. Help Reporters to Help You.

Public Relations 23

Public Relations Outreach Media Advertising Mediums 23

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

BDB

JUNE 21, 2018

Used effectively, media relations can establish credibility and raise brand awareness – ultimately helping to build a positive reputation externally. Media relations. The post B2B media relations: five top tips for getting noticed appeared first on BDB.

Tips 22

Tips Media B2B Positioning 22

Bluetext

MAY 13, 2019

It’s no question that the American media landscape has gone through growing pains in the past few years. From “fake news” allegations that branched from the 2016 general election to the decline of print sales , it’s safe to say that the relationship between the media and its readers is in flux. Where Journalism is Headed.

Public Relations 20

Public Relations PR Media Lead Ranking 20

Webbiquity

MAY 30, 2023

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. ” 5) Social media is most popular, but search is most important.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Marketing Insider Group

OCTOBER 11, 2023

Quick Takeaways The hub and spoke content model, inspired by a bicycle wheel’s design, is an efficient way to organize and link related website content. The hub and spoke content model works in a similar way, and it’s a great method to organize and link related pieces of content on a website. These are the spokes.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Navigate the Channel

NOVEMBER 9, 2023

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. RELATED: How to Diversify Your Content Strategy Consider adding a human touch to your brand in 2023 as a way to increase the public’s awareness of it.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Pinter Score: 32.79

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 148

Rules Planning Brand Identity Branding 148

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Professor Jason Lau Score: 30.79

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Westover, PhD Score: 37.16

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Walker Sands

AUGUST 23, 2018

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Media 45

Media Public Relations Thought Leadership 45

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! McKenna Score: 31.33

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1. Image via Khoros 9.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 36 Louisa Houghton Virgin Media O2 Contact Louisa Houghton Score: 31.09

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3% Other non-retail consumer brands are creating similar ad media platforms. Social media ad revenue rose 8.7% Social rebound.

Advertisements 104

Advertisements Advertising Paid Search Agency Privacy 104

Martech

APRIL 11, 2024

Perplexity also offers a related search feature that helps expand the breadth and depth of the search. ChatGPT’s response was slightly more scannable as it numbered the components rather than using a bolded and bulleted list. ChatGPT had some variation in its search results as well.

Marketing Automation Services 114

Marketing Automation Services Bundling Marketing Management Public Relations 114

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr.

Digital Asset Management 125

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 125