The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 166

Social Media Social Marketing Enterprise Management Marketing & Strategy 166

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 108

Social Media Template Work Management Marketing Management 108

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Thinkers360

MAY 6, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Congratulations to all our Future of Work influencers who participated! Join Enterprise Lite to work with all of these Future of Work influencers! Join us today ! Cynthia Young Score: 32.02

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 127

SmartBrief - Marketing

MAY 8, 2024

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. To be prepared, your organization needs a comprehensive crisis communications plan that takes into account issues specific to your community.

Planning 65

Planning Effectiveness Public Relations Copyright 65

Convince & Convert

MAY 9, 2024

Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans. When strategically plotted out, podcasts can skyrocket content marketing plans by offering a variety of ways to get messaging out across channels.

Brand Identity 114

Brand Identity Branding Advertising Agencies Allocation 114

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. Recently released AI tools are rapidly changing the way we live and work. It’s going to change the job of a media planner in many ways. Click “Export.”

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Discover your top-performing posts so you can create more like them.

Facebook 97

Facebook Digital Asset Management Tools Brand Identity 97

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 126

Social Media Media B2B B2B Thought Leadership 126

Contently

JANUARY 26, 2023

It should work hand in hand with other content marketing initiatives. These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Create a content plan.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Where AI goes next is unknown, so adaptive leaders must embrace this new way of working with humans and automation rather than fighting or avoiding it. Get MarTech!

Work Management 113

Work Management Planning Marketing Management Deliverability 113

Bionic

NOVEMBER 16, 2023

When an ad placement works, it works. When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. When working on your media plan: Click the “Add Placements” button.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Rules 151

Rules Planning Brand Identity Branding 151

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 94

Twitter Marketing AI Advertising Agencies Effectiveness 94

illumin

MAY 2, 2024

Journey advertising also works to reduce ad fatigue and improve audience engagement. As a part of journey advertising, multi-touch works to attribute leads, behaviors, and conversions to specific touch points. They are also more likely to be shared on social media – boosting viewership and increasing reach.

Multi-Touch Attribution 90

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 90

Navigate the Channel

NOVEMBER 17, 2023

A lot of businesses look for other ways to drag people in but your digital advertising can be a great addition to those plans and help to target the right people at the right time. You can also choose a budget that works for your business and if it is done the right way, you will see a great return on your investment.

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. If you implement scrum and sprints, tell everyone that you’re now planning in one or two-week cycles to improve your focus and accountability.

Planning 111

Planning Business Work Management Word of Mouth 111

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

Bionic

MARCH 11, 2024

In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. The media buyer would send an insertion order to the ad sales team. The media buyer was not involved with these logistics. What is the Swivel Chairing Problem?

Advertisements 86

Advertisements Advertising Work Management Order 86

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. Less Overhead; More Agile – Consultants usually work solo or in small team of experts at a consulting firm.

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

Martech

MARCH 12, 2024

The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. The campaign uses a recurring cast of characters to personify certain tools, including collaborative whiteboards, social media posts and document tools. Cortese, Canva’s global head of brand media. Expanding B2B approach.

Marketing AI 117

Marketing AI Tools Enterprise Management B2B 117

Thinkers360

APRIL 28, 2024

Top 50 Global Thought Leaders and Influencers on Personal Branding 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Personal Branding influencers! Join us today !

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 115

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Which can work to your advantage.

Social Media 113

Social Media Social Marketing Media Planning 113

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 111

Lead Gen Paid Content Social Media Sales Qualified Leads 111

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture. “It It is up to you to do the research and build the personas and profiles,” said Maxwell. “It

Optimization 111

Optimization Ideal Customer Profiles Customer Surveys Communities 111

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Retail influencers! Join us today ! Ken Ip Score: 31.42

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Bionic

JANUARY 20, 2023

Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. Want to bring your own AI into the media planning workflow?

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Oktopost

APRIL 27, 2024

Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm. Keeping active and posting on social media is a must when you want to develop and maintain your personal branding. A recent survey revealed that 90% of employees feel more motivated at work when their tasks are gamified.

Peer-to-peer 116

Peer-to-peer Training CAN-SPAM Social Media 116

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

Advertisements 110

Advertisements Advertising Allocation Planning 110

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey?

Work Management 118

Work Management Social Media Marketing Management Gartner 118