Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Sprout Social

APRIL 9, 2024

As we were wrapping up, they asked if I had any questions for them. The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” In my 16 years of social media experience, this is typically a recipe for failure.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. A strategic approach I recommend answering the following questions before investing in any AI tools: Identify the opportunity. What does your business need to do with AI?

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. MySpace was founded in 2003, so social media is still not quite yet 20 years old as a discipline.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

FMG Suite

APRIL 25, 2024

Great home pages contain several elements, but there’s a rule you can use to see if they are working: the “five-second rule.” Then, see if you can answer these questions: Who do you serve? If your home page can’t answer these questions within five seconds, you will want to make a few edits. What problems do you solve?

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Medallia has four new generative AI solutions for its Medallia Experience Cloud.

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. Recently released AI tools are rapidly changing the way we live and work. It’s going to change the job of a media planner in many ways. Click “Export.”

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Top Rank Marketing

APRIL 18, 2024

The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Rules 151

Rules Planning Brand Identity Branding 151

Martech

APRIL 12, 2024

They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level. Project managers are responsible for planning, executing and closing individual projects within a program.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Launch Marketing

MARCH 20, 2024

Does it work? Businesses question if they need marketing, and some think they can achieve results by executing a few marketing components and leaving out the rest. The truth is that when done properly, marketing works, and we have proof. These questions on how to grow a business have one answer: marketing.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

FMG Suite

APRIL 25, 2024

It should show your clients you’re there for them and that you respond to events that might affect their financial plans. One way to avoid that is to have someone else do it: You can work with one of the many firms that create client content, and that will customize it for your audience. Let them know there’s alternative media inside.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Contently

JANUARY 26, 2023

It should work hand in hand with other content marketing initiatives. These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Buffer

JANUARY 18, 2023

Bonus: another Google feature that works great for ideation is the People Also Ask section on your search page, as explained by this creator. themrspedersen Here’s exactly how to create a content plan packed with what your dream clients/customers want to see! Notion Price: Free plan. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Martech

JANUARY 12, 2024

Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines. But let’s stop and question this for a moment. The market is changing so fast that we can’t assume that what worked in the past years or months will work again this year or this quarter.

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

Sprout Social

OCTOBER 4, 2023

In social media, the most important questions are often the most difficult to answer or quantify. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. And should we even bother? users back in 2020.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Retail influencers! Join us today ! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. We went from office dynamics to working from home every day. A prime example was our 2020 hosted events plan. That was gone.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. One of the most important choices during a literary journey is determining the right book publishing format for your work. If working with a literary agent, the agent will handle the pitch on the author’s behalf.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Hinge Marketing

JANUARY 5, 2023

Without summarizing the whole movie, I’ll limit my plot synopsis to mention that things do not go to plan for the team that visits the planet. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. The stakes are high and every second matters.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Bionic

JANUARY 20, 2023

Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. ChatGPT gives you the answer to virtually any question. Start dates are delayed.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Bionic

JULY 12, 2023

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. We Wanted to Know More About Media Planning and Media Buying I work on the Client Success team here at Bionic Advertising Systems.

Course 73

Course Media Media Plans Class 73

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Let’s look at some of the ways retailers are putting AI to work. First things first: You probably know what AI is, but you might still have questions about generative AI and what it means for your business. Already, 58% of retailers use generative AI to create assets for ads, emails, social media, and websites.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Sprout Social

OCTOBER 31, 2023

AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years.

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100