SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. Let’s explore the role of PR in boosting brand recognition, its benefits, and how you can use PR strategies to increase your visibility and customer loyalty.

PR 98

PR Branding Brand Identity Loyalty 98

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. from your Blog ”.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Convince & Convert

OCTOBER 1, 2014

Image via BigStockPhoto.com In the olden days before the Ad Tech revolution , back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR and marketing rarely combined forces to prove ROI. And neither marketing nor PR can do that. Read the whole entry. »

PR 167

PR ROI Social Media Social Marketing 167

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Today's guide by guest contributor Chris Norton digs into how they are used to reach different types of audiences, the types of content involved, and how their effectiveness is measured.

PR 73

PR Differentiation Content Marketing Content 73

Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research.

PR 62

PR Ideal Customer Profiles Content Touchpoints 62

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Optimising the power of B2B PR can help businesses reach new audiences, build trust, and win new business.

PR 62

PR Tips B2B B2B Sales 62

Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. We’ll continue to find more applications for AI in communications, media and PR.

Marketing AI 123

Marketing AI PR Work Management Marketing Management 123

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. But, for those in public relations, this is the worst thing they can do.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. Public relations is the practice of using media to promote a brand and grow a positive public reputation.

PR 83

PR Public Relations Branding Brand Identity 83

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet). Inside Information.

PR 148

PR Public Relations Paid Search Agency Press 148

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

SmartBug Media

JANUARY 24, 2020

Goals to influence thought leadership are ambitious, but achievable—you just have to know how to measure them. As with all marketing goals, your thought leadership goals should be SMART (specific, measurable, attainable, relevant, time-based). Website traffic is perhaps the most obvious KPI for measuring influence.

Thought Leadership 114

Thought Leadership PR Public Relations Traffic 114

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

BDB

NOVEMBER 8, 2023

In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. However, is B2B PR just as good as its ability to demonstrate its impact? Measuring the return on investment (ROI) of PR efforts has long been a challenge for the industry.

PR 26

PR Campaigns B2B Thought Leadership Advertising Agencies 26

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

PR 62

PR Gartner B2B Sales Sales Cycle 62

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. Moreover, Threads offers robust analytics, enabling marketers to track engagement, measure the impact of their conversations, and refine their strategies accordingly.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Golden Spiral

OCTOBER 30, 2018

Public Relations (PR), as a part of an integrated marketing plan, can dramatically boost your return on investment (ROI). PR, for the most part, is “top-of-the-funnel activity” — generating leads. At its best, PR builds brand awareness. PR also: drives loyalty to your brand. helps you communicate to your target audiences.

PR 54

PR ROI Trade Show Public Relations 54

Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization.

PR 52

PR Storytelling Marketing Report Open Rate 52

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 105

PR Content Marketing Personalization Marketing Analytics Tools 105

Schubert B2B

JUNE 22, 2023

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing? But what exactly makes this platform so great?

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand. Create branded content today! Why use branded content?

Branding 62

Branding Brand Identity PR Distribution 62

Content Standard

OCTOBER 7, 2021

One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line. Here are eight key ways these marketing leaders measure their content success: 1.

ROI 123

ROI Branding Brand Identity Top of Funnel 123

Contently

FEBRUARY 24, 2021

When Robinhood CEO Vlad Tenev finally spoke to the media that night, he offered a confusing explanation. These requirements exist to protect investors and the markets and we take our responsibilities to comply with them seriously, including through the measures we have taken today. As the situation unraveled, it was painful to watch.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. At Onalytica we have been looking closely at the transformation of PR as we know it. PR: Top 100 Influencers & Brands Click To Tweet.

PR 100

PR PageRank Branding Brand Identity 100

Vision Edge Marketing

APRIL 11, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Rather, social media are another part of your multi-channel marketing efforts. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Rather, social media are another part of your multi-channel marketing efforts. to help the.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

NuSpark Consulting

SEPTEMBER 30, 2012

An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . 4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook.

Social Media 100

Social Media Analytics Media Viral Marketing 100

Oktopost

MAY 26, 2020

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you. However, that is not the only reason social media and fintech go hand in hand in 2020.

Social Media 141

Social Media Social Marketing Media Planning 141