Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Segment and Set Rules. Content segmentation allows you to personalize and tailor campaigns to specific audiences.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve. References: [link] [link] [link].

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!). Being Top-Heavy.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

The Point

OCTOBER 30, 2013

If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Here’s why: 1. A click is not a response. People click on a whim, out of idle curiosity, even by accident.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Landing Pages 100

Conversica

OCTOBER 9, 2018

Segmentation. In order to implement an email strategy that will increase conversion rate, you must start with segmentation. Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

The Point

JULY 21, 2016

Ideally, a company investing in marketing automation should have a solid plan, including quantitative objectives and campaign workflows to address key audience segments, before the technology is even turned on. For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Once the content arsenal is assembled, AI predicts which collateral will appeal to—and ultimately convert—each audience segment. What potential do you see with AI built for marketers?

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Ranking Lead Scoring 134

The Point

JUNE 20, 2012

lead nurturing) or when you want to segment emails by product line or target audience. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Use sidebars.

Template 100

Template Tips Landing Pages Marketo 100

Adobe Experience Cloud Blog

AUGUST 22, 2018

In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface of the things you need to manage to run successful paid campaigns. There is no magic formula you can apply that leads to instant paid advertising success.

PPC 107

PPC Advertisements Advertising Campaigns 107

Biznology

JULY 18, 2016

You have developed personas for your key audience segments, haven’t you? Once you know each audience segment well, you can tailor content to their specific needs and present that content in ways that highlights how your capabilities solve the problems they facing. A white paper that takes a deeper dive? Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

The Point

MAY 11, 2015

Where once, good creative was everything, much of being an effective B2B marketer today means mastering relevancy, personalization, segmentation, predictive analytics, even knowing what your customer needs and wants before he knows it. Sure, data rules the roost. But is data all that’s needed to drive B2B marketing success?

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

Ambal's Amusings

JULY 22, 2010

A messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 48

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Segmentation: Demographic, company information, and behavior-based filters refine the outreach process.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B Keep Smarketing!

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. Nascent personalization and nurture efforts leverage job titles to segment inbound leads.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Ambal's Amusings

JANUARY 21, 2010

Develop and implement marketing programs at the account-based (or segment-based) level. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Rebel Brown's blog Phoenix Rising.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Adobe Experience Cloud Blog

DECEMBER 16, 2013

This segmented approach keeps you top-of-mind with your interested prospects, and is a laser-beam way to reach your desired audience. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? How can you make sure it’s not creepy? Let us know!

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

JULY 16, 2013

Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). At Marketo we frequently use accelerator offers in our marketing campaigns. The accelerator offer does not need to be tied to a monetary reward.

Campaigns 48

Campaigns Eye-Tracking Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JANUARY 24, 2012

By identifying key activities we wanted to measure, assigning lead scores in conjunction with the Sales team**, creating a thought leadership index score, and implementing Marketo smart lists we have a found a good method for measuring engagement for our thought leadership program. View more presentations from Marketo.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Tips include how to write effective copy, what to know about email clients, how to create effective subject lines, and how to target messages through segmentation. Social Web Analytics.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing & Strategy Marketing Strategy 48

SnapApp

FEBRUARY 23, 2016

” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. Check out her presentation here. The Right Message at the Right Time. ” Probably not, right?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Some of the key factors I use when developing my program mix include: Target Line of Business: Many companies sell to multiple lines of business, with sales efforts dedicated to enterprise clients, mid-market clients, and small business clients (and potentially many segments in between). What do you think? What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 28, 2011

Make sure to compare bounce rates from different campaigns so different marketing segments can learn from one another. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’. Once known, an update to web pages can reduce bounce rates.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Buying Expensive.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

SnapApp

FEBRUARY 22, 2016

In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ” Check out her presentation here. . The Right Message at the Right Time. Engagement.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Example: Marketo. Example: Read the new Marketo Lead Nurturing White Paper. In addition, Marketo customers or those using a sophisticated marketing automation tool should be sure to include links in their emails.

Phishing 48

Phishing Practices Best Practices Privacy Policies 48

Adobe Experience Cloud Blog

MAY 30, 2010

Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. This can help segment leads to better target them with relevant content. Collect customer profile information over time, including their interests and behaviors.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

MAY 11, 2011

Are you leveraging white papers and webinars? To tap into this segment of grumpy customers, try creating quarterly or annual surveys to give them a chance to tell you what they would like to see in the future. Think about all the messaging tools at your disposal. Have you integrated repurposed video from company archives?

Lead Generation 48

Lead Generation Generation Leads Lead 48

Heinz Marketing

APRIL 22, 2019

You have to segment that market. And I think companies are woefully behind in segmentation. And the easiest example in my mind is segmentation, as if you have a thousand companies and they’re your targets and you break them down into five different groups. And then it’s not enough to have a total addressable market.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40