Oktopost

AUGUST 10, 2022

This episode is jam-packed with insights into the world of customer marketing from the perspective of a legend who has started from scratch to build world-beating customer experiences at some of the industry’s leading organizations: Google, Marketo, and Adobe. He is renowned for his time and leadership at Google, Marketo, and Adobe.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Content4Demand

OCTOBER 3, 2018

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.

Social Media 40

Social Media Brand Identity Branding Media 40

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

AUGUST 14, 2017

In their press release, Facebook teased content categories and partnerships such as Major League Baseball, Nas Daily, Gabby Berstein, and Tastemade’s Kitchen Little. Facebook Watch & Social Media. ” Lisa Marcyes , Senior Social Media Marketing Manager. The Facebook Watch Launch.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Televerde

OCTOBER 27, 2020

Read the full press release regarding the Securus and Televerde partnership.). Managing multiple outreach touches including email and social media to engage prospects. Using human and advanced data insights to identify and engage prospects and integrating best-in-class marketing technology platforms into the sales process.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Social media ads , marketing campaigns, and content management all required multiple team members to track, log, and execute. By handling the administrative work behind the scenes, automation software frees staff to work on the most pressing tasks first. Social Media Marketing. Why Automation Matters.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Besides making your analytics page easier to read and digest, Facebook has some hot new data, fresh off the presses. What adaptations will you make to your social strategy ? The post Facebook’s Algorithm: 3 Must-Know Changes appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) 4) Go Live on Social Media. However, just like bad stories exist, bad case studies exist.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. These days, internet connections are fast enough to support this type of stream, and you would be hard-pressed to come across a newer camera or phone which doesn’t capture video in 1080p. Both are massive.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Heidi Bullock, vice president of demand generation at Marketo. Media Contact: Tyler Lessard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Adobe Experience Cloud Blog

APRIL 10, 2017

At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today. Press Release Quotes.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

ClearVoice

NOVEMBER 2, 2018

The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

OCTOBER 31, 2017

”— Lisa Marcyes , Senior Social Media Manager. Tristan Esposo , Social Media Specialist, had some great insights into what marketers can do to make sure their organic Facebook strategy is aligned with best practices. ” The feature will look something like this according to the press release: .

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. Usability or level of user-friendliness : Businesses and marketers are already pressed for time. Outbound lead generation tools. Learn more here.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Contently

FEBRUARY 21, 2017

Answer pressing questions about lead generation tools, resources, and best practices. Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Constant Contact : Looking for marketing and social media tips?

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Have you ever had those moments of realization that you’ve just wasted a huge chunk of time doing anything but the most pressing tasks? Checking email and scrolling social media can both be a distraction or staying on-task, depending on whether you scroll social media during the time you’ve scheduled for it or not.

Product 168

Product Allocation Trigger Marketing Rules 168

Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. Whether it’s an ad, social media post , content on a landing page , or our product itself, the message always embodies our brand and furthers the conversation around it.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. alert sales, add the new user to a nurture email stream, and so on).

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco Kitchener, Ontario – Sept. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

FEBRUARY 13, 2020

At the awareness stage, New Breed creates social media videos. Global leaders such as HubSpot, LinkedIn, Marketo, Microsoft, Outlook, Outreach, SalesLoft, Salesforce, and Zendesk rely on Vidyard to power their video content strategies and turn viewers into customers. press@vidyard.com.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco Kitchener, Ontario – Sept. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

JULY 26, 2012

Enter the Marketo Champion program that was launched in June of 2011. In the last year, we’ve seen a substantial increase in our social media engagement, community contribution, and overall reference activity by our Marketo Champions and customers hoping to reach Champion status. Blogs about experience with Marketo.

Lead Scoring 48

Lead Scoring Lead Ranking B2B Marketing Peer-to-peer 48

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Lilach was a social media content pioneer when social media first became a thing in the 2000s.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You can shoot simple videos for social media platforms right from your smartphone. Many small businesses rely on paid media to attract new customers. Social media and Google Ads make this easier than ever, with business owners and marketers alike looking to make a positive ROI from their digital advertising.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Rev

MAY 21, 2018

Other signals might include a job posting, a leadership change, a round of funding, new legislation, good or bad press, just to name a few. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Golden Spiral

DECEMBER 21, 2018

Most tools like Marketo and HubSpot have dozens of training videos, courses, quizzes, step-by-step instructions, and helpful support staff to get you trained to do what you need to do. It doesn’t matter where you are, press on. Not on social media? Not on the right social media or the next one?

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Adobe Experience Cloud Blog

JANUARY 11, 2013

Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Write a press release. However, be aware that press releases should only really be used for your high value pieces that are unique in some way.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

EveryoneSocial

JUNE 11, 2019

Each has their own unique story, strategies, and reasons for focusing on social media and employee advocacy. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. Televerde Adopts A Social Selling Platform.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

JUNE 15, 2017

How many press releases have you published on one of those PR distribution sites that promise you more exposure than a public sauna? ” Social Media Can Still Be a Source of Traffic. Are you finding it hard to get actual traffic back to your site from social media ? Well, you know, if you want to. Lots, right?

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

Vidyard

NOVEMBER 2, 2017

The usage of video across websites, social media, landing pages and sales conversations has increased year-over-year, with the volume of videos produced annually increasing to an average of 38 videos, up 31 percent from 29 last year. Media Contact: Sandy Pell, Senior Manager, Corporate Communications, Vidyard.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75