Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Biznology

JULY 18, 2016

Once you know each audience segment well, you can tailor content to their specific needs and present that content in ways that highlights how your capabilities solve the problems they facing. A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Conversica

OCTOBER 9, 2018

If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Pay attention to the presentation of margins, white space, and embedded images. Content that is relevant and timely is of utmost importance as you take steps to increase your email conversion rate.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. We see some brands and individuals being present throughout both years but most accounts are new in this list. The most important part of content is to actually get people to read it. We’re here to help! francoismat.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation. .”

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

Adobe Experience Cloud Blog

AUGUST 22, 2018

Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels.

PPC 107

PPC Advertisements Advertising Campaigns 107

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Click and download FREE eBook from Marketo and ClickDocuments. What actions should marketers take in 2010?" Britton Manasco.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? While it was about technology, it wasn’t a boring bytes and bites presentation. Marketo's Modern B2B Marketing. So, what can the average marketer do? Related Articles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

SnapApp

FEBRUARY 23, 2016

” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Check out her presentation here. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. The Right Message at the Right Time.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

i.e. downloading a white paper, therefore becoming an inquiry. If a competitor is utilizing successfully specific digital channel well, add this to your presentation to executives. To learn more about how digital marketing boosts B2B marketing ROI, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

RSS 48

RSS Marketo Correlation Paper 48

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. They are an awesome way to clearly present complex information. But those are just examples of how versatile infographics can be as a content medium.

Content 48

Content B2B Thought Leadership Marketo Paid Search Agency 48

Adobe Experience Cloud Blog

AUGUST 27, 2010

Take time to ensure content is presented in a thoughtful man­ner and is free of errors. And this checklist isn’t just for white papers, content includes everything from webinars to articles to videos. . For more on creating content that will support your business goals, check out the white paper Creating Content that Sells.

Rules 48

Rules Paid Search Agency Content Marketing Content 48

Adobe Experience Cloud Blog

JANUARY 24, 2012

By identifying key activities we wanted to measure, assigning lead scores in conjunction with the Sales team**, creating a thought leadership index score, and implementing Marketo smart lists we have a found a good method for measuring engagement for our thought leadership program. View more presentations from Marketo.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

SnapApp

FEBRUARY 22, 2016

In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Check out her presentation here. . Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ” The Right Message at the Right Time.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Everything Technology Marketing

FEBRUARY 19, 2011

This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. Or it can link to a "content hub page" (for lack of a better phrase) where you present your most relevant and compelling content assets to the prospect in one view.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Write case studies, eBooks, white papers, etc. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Kranz Communications presents this ebook for B2B marketers who offer complex or abstract products or services. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. Analyst at MarketingSherpa Research Group and Jon Miller, VP of Marketing at Marketo and had a section dedicated completely to ROI.

Lead Nurturing 48

Lead Nurturing ROI Leads Lead 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Include a mock-up of the white paper or photo of the webinar presenter. Set up the problem, talk about your solution and deliver the goods (content) in a professional manner, with biographical information on your author or web presenter when appropriate. Include a logo that reinforces brand recognition.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea. For content management , look at something like Compendium.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Q: In the presentation you mentioned lead nurturing can generate 50% more leads, what do you base that number on?

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Moz

DECEMBER 17, 2020

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? What kind of content type do they prefer?

Analysis 61

Analysis SEO B2B Top of Funnel 61

Adobe Experience Cloud Blog

JULY 12, 2010

With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend. The first presentation was Email Segmentation Made Easy presented by Sara Ezrin, a Director of Services at an Email Provider, CheetahMail. It’s causing success. .

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

LeanData

JUNE 1, 2015

On my second day, I presented a barebones powerpoint that I used as a talk track to explain my ideas for the future. The third day, after presenting the same first day memo to the board, everyone had an understanding of where I’d be going and a bit about my personal style. Then I started asking for a lot of changes.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

On my second day, I presented a barebones powerpoint that I used as a talk track to explain my ideas for the future. The third day, after presenting the same first day memo to the board, everyone had an understanding of where I’d be going and a bit about my personal style. Then I started asking for a lot of changes.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

On my second day, I presented a barebones powerpoint that I used as a talk track to explain my ideas for the future. The third day, after presenting the same first day memo to the board, everyone had an understanding of where I’d be going and a bit about my personal style. Then I started asking for a lot of changes.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

On my second day, I presented a barebones powerpoint that I used as a talk track to explain my ideas for the future. The third day, after presenting the same first day memo to the board, everyone had an understanding of where I’d be going and a bit about my personal style. Then I started asking for a lot of changes.

CMO 40

CMO Trade Show Budget Programs Work Management 40

Content Standard

OCTOBER 21, 2014

I’ve been privileged to be a part of the digital content creation team for several of Marketo’s Definitive Guides , which do a fantastic job of applying this idea: One guide fuels at least six months’ worth of lead generation via blogs, emails, eBooks, webinars, trade-show collateral, live panels, sales presentations, and more.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Also, after each presenter spoke they were given time to answer questions, and often continued the conversation outside the training area in small group discussions, though only after the final slide with action oriented takeaways from the presentation. Focus on the quality of my leads, not the quantity.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JUNE 13, 2011

We received a ton of questions after the presentation – so many that we didn’t have time to get to all of them, so I wanted to address several of them here. At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. Other best practice content includes webinars and white papers. from those we do not.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Sharpen Your Social Marketing: MarketingProfs’ Digital Marketing World Recap was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Heinz Marketing

MARCH 21, 2022

You can catch every episode of Sales Pipeline Radio past, present, future, always available on Demand at salespipelineradio.com. If someone has exhibited some intense signals or attended a webinar or downloaded a white paper. I think we’re somewhere north of 300 episodes now.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. Tags: Sales Marketing Alignment Thought Leader Interviews b2b marketing jill konrath marketo sales leads selling to big companies thought leadership. Create a resource-rich sales portal.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40