KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy.

PR 48

PR Demand Generation Agencies Advertising Agencies Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

MAY 15, 2017

One particularly impactful way to increase the reach and effectiveness of your content is through employee advocacy: getting employees to share your brand’s content through their personal social media channels. That was a job for lawyers and PR pros. Nielsen ). MSLGroup ). The Infrastructure is Already There.

Work Management 129

Work Management Thought Leadership Content Marketing Management 129

SmartBug Media

FEBRUARY 4, 2020

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. This can help you identify new promotional channels and types of social campaigns you could potentially run.

SEO 96

SEO SERP Domain Analysis 96

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. . BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, we use him for our social media post, #FridayFunny. Good stuff, right?

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

EveryoneSocial

AUGUST 13, 2018

As expressed by Marketo co-founder Jon Miller, true thought leadership is about providing ideas that require attention, that offer guidance and clarity, and that can lead people in surprising and unexpected directions. Authentic PR. Yes, thought leaders engage in PR. Many are involved in the major social media programs.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Adobe Experience Cloud Blog

JUNE 15, 2017

PR without Doing PR. How many press releases have you published on one of those PR distribution sites that promise you more exposure than a public sauna? Time to rethink how to do PR for your business. ” Social Media Can Still Be a Source of Traffic. Well, you know, if you want to. Lots, right?

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

Adobe Experience Cloud Blog

OCTOBER 26, 2011

In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. Social Media Marketing. Social and Search Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. When I wrote about them last July , they had already created a Marketing Suite separate from their PR Suite. It’s still a modest multiple of 2.4

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Directive Agency

MARCH 8, 2019

Here are some thought leadership pieces that featured teammates have written: Hannah Mans, Director of Marketing – Marketo : Marketing Psychology in 2019 – Make Your Mark Digitally . Vanessa Charette, Social Media & SEO Specialist – Directive : Do You Have the Right Social Media Marketing Strategy?

PPC 40

PPC Thought Leadership Digital Marketing Funnels PR 40

Circle Studio

NOVEMBER 8, 2018

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. Firms serious about influencer relations may want to consider leveraging a PR solution to increase their reach.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Adobe Experience Cloud Blog

JULY 1, 2015

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. Recruit a PR Wingman. Author: Sesame Mish Can you say #awkward?! On Monday, author E.L.

Twitter 48

Twitter PR Thought Leadership Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. From there, it began to grow in the industry as more and more PR professionals adopted it.

Content Marketing 48

Content Marketing Planning Advertising Agencies Lead Ranking 48

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. PR vs. demand generation ). SmartInsights Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

AUGUST 26, 2014

We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. You’ll take your social marketing out of a silo. At Marketo, all stakeholder have access to our social editorial calendars.

Marketo 48

Marketo Sample PR Thought Leadership 48

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. There I was able to sell and create more robust websites which required some marketing to drive traffic.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Ambal's Amusings

MAY 3, 2010

Almost all of their content marketing will be online in formats including traditional websites, blog-powered websites, standalone blogs, eBooks, whitepapers, podcasts, videos, and social media. integrate social media fully into their strategy. The New Rules of Marketing and PR. Secrets of Social Media Marketing.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

NOVEMBER 12, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2013

But if you’re searching for the right things, you can make monitoring social media channels truly valuable. Social media is often used by consumers to voice their opinions. Monitor social media channels for keywords that matter to you. Monitoring social media doesn’t have to stay social, either.

Public Relations 48

Public Relations Lead Scoring Lead Ranking Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Gary Vaynerchuk ’s Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. This New York Times bestselling author has a few tricks up his sleeve when it comes to building a true connection with your customers across all social media channels. Social media has infiltrated every facet of marketing today.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

FEBRUARY 10, 2017

Instead, they often work in either as a grassroots effort from one organization or an extension of existing PR efforts. Influencers exist in different realms–leading brands, content and social media connoisseurs , analysts, and even customer advocates. The Future of Influencer Marketing.

Generation 48

Generation Digital Transformation Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. PR and Comms. East 6 th St.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 18, 2010

The New Rules of Marketing and PR - David Meerman Scott. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments. Get Content Get Customers - Pulizzi and Barrett. Over to you.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors.

Public Relations 48

Public Relations Tips B2B RSS 48

Ambal's Amusings

FEBRUARY 12, 2010

Google’s Android, Apple’s iPhone and the Palm Pré, along with clever apps and new developments like Augmented Reality have the consumer primed. Social Media has changed the game, putting power in the hands of the consumer, yet measurement is still focused on the brand. Related Blog Posts.

Ad Exchange 100

Ad Exchange Paid Search Agency Social Networks Work Management 100

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Work Management 100

Work Management Marketing Management B2B Business 100

Adobe Experience Cloud Blog

JANUARY 4, 2016

Stephanie Schwab of Social Media Explorer breaks down a brand’s voice into four categories: Character/ Persona, Tone, Language, and Purpose. Here are some strategies we use at Marketo to achieve a consistent voice: Create brand guidelines. In some organizations, you may address different personas.

Brand Identity 48

Brand Identity Branding Demand Generation Agencies Guidelines 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. 20, 10:30am-11:30am, Secrets of Content and Social Marketing Success with Copyblogger ( Register ). Session: How to Set Your Social Media Priorities ( Register ) and Social and the C-Suite: Getting Buy In (FULL).

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). It’s an unprecedented peek under the hood of 5 different state of the art content marketing and social media management tools. Social media has been a bright shiny object that’s certainly caught everyone’s attention.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

6sense

DECEMBER 9, 2021

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. In the meantime, you can vicariously experience the customer conference via our posts on social media: 6sense on LinkedIn.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

RebelMouse

FEBRUARY 13, 2019

Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. Elegant Management of PR and News. This provides a clean workflow for the PR team to work with the Site/Marketing team efficiently. five pages per visit.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. Elegant Management of PR and News. This provides a clean workflow for the PR team to work with the Site/Marketing team efficiently. five pages per visit.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40