ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

JULY 14, 2017

Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account).

Thought Leadership 134

Thought Leadership Marketo Class Paper 134

The Point

OCTOBER 30, 2013

If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Here’s why: 1. A click is not a response. People click on a whim, out of idle curiosity, even by accident.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

MARCH 25, 2016

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Marketo, Pardot) with your Webinar platform (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Sell the event, not the product.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Here are a few helpful tips to get you started. Another way to welcome and thank new customers is to provide an offer or discount on future purchases. Don’t Sell.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Ambal's Amusings

FEBRUARY 3, 2010

" Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. Hint: Tips, webinars, and white papers.). That White Paper Guy. Click and download FREE eBook from Marketo and ClickDocuments.

Paper 100

Paper Content Marketo Consulting 100

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). Third-Party Apps. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Win a copy of Michael Stelzner 's book Writing White Papers. Writing White Papers Book. Michael Stelzner.

Social Media 100

Social Media Media Paper Copywriting 100

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). Sending too many emails. Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

SmartBug Media

FEBRUARY 10, 2020

Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. In fact, according to Marketo , 25 percent of all leads will never buy your product or service. What Is Lead Scoring? How do you get started?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Ardath Albee's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Or can you get away with a link to content, perhaps content that’s not even your own?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Ambal's Amusings

JULY 22, 2010

Ardath Albee's Tip. With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Maria Pergolino's Tip. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

Ardath Albee's Tip. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Click here!

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

The Point

FEBRUARY 27, 2012

The method of assigning and subtracting scores described above is based largely on our work with clients using the Marketo platform , but the same overall approach could be adapted to work with virtually any other marketing automation system. Thanks Dan!

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

SnapApp

OCTOBER 16, 2015

The team had produced a white paper announcing and explaining the Model, but it was critical for organizations to be able to apply it to their own unique scenarios. Keep reading to find out how Qvidian used interactive content to turn a static Model into a powerful conversion (and conversation) tool. The Challenge.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

Ambal's Amusings

NOVEMBER 12, 2010

Ardath Albee's Tip. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Maria Pergolino's Tip. Marketo's Modern B2B Marketing. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Conversica

OCTOBER 9, 2018

The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Segmentation. Take time to create messaging that makes sense for its intended audience.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Ambal's Amusings

FEBRUARY 18, 2010

Ardath Albee's Tip. Howard Sewell's Tip. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Howard Sewell’s blog, The Point. Tom Pick's blog Webbiquity.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Click and download FREE eBook from Marketo and ClickDocuments. Tags: ClickInsights: Expert Interviews Tips and Techniques. Britton Manasco.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Click and download FREE eBook from Marketo and ClickDocuments. Tags: Tips and Techniques. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Webbiquity

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. White paper downloads. Published success stories may well remain rare, at least for now, however, as companies remain reluctant to tip off competitors about what’s working.

Social Media 100

Social Media Media Case Study Case Studies 100

Ambal's Amusings

APRIL 29, 2010

Ardath Albee's Tip. Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Patsi Krakoff's Tip. White papers. Craig Rosenberg's Tip.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

JANUARY 21, 2010

Ardath Albee's Tip. Once you achieve the tipping point, you’ll find that it’s an easier proposition to build on that momentum for a continuous stream of prospects who become sales ready. Seamus Walsh's Tip. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

MARCH 18, 2010

Ardath Albee's Tip. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Adam Needles' Tip. Craig Rosenberg's Tip. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Point

SEPTEMBER 19, 2012

Adapted from the white paper: “ Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers ”. This is an effective way to increase trial conversion rates yet stil avoid sending reps leads that don’t merit the effort.

Telemarketing 100

Telemarketing Marketing Automation Services Lead Nurturing Work Management 100

Valasys

NOVEMBER 1, 2018

A study conducted by Marketo, confirms what B2B companies have always known, an organization can become 67% better at closing deals if only they worked towards creating a harmonious environment for their sales and marketing teams. Tips for Alignment. When a sales rep speaks to the customer, they get inundated by a barrage of questions.

Top of Funnel 40

Top of Funnel Planning Paid Search Agency Lead Ranking 40

Adobe Experience Cloud Blog

OCTOBER 19, 2010

To understand some key ways to attract more fans and boost lead generation, consider the following 7 tips to get new Facebook fans to increase your share of voice in the network: 1. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Create An Active Wall.

Facebook 48

Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Content Standard

OCTOBER 21, 2014

Here are three tips to get you started: 1. If you start with a webinar, create a white paper. The post 3 Tips for Repurposing Digital Content Creation Strategies That Boost Audience Loyalty appeared first on The Content Standard by Skyword. Focus on Audience D evelopment. Then a Slideshare. Request a platform demo.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Director of Marketing, Marketo. Posting it on your website is just the beginning.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

AUGUST 27, 2010

And this checklist isn’t just for white papers, content includes everything from webinars to articles to videos. . For more on creating content that will support your business goals, check out the white paper Creating Content that Sells. Tags: Branding Modern B2B Marketing Tips content marketing.

Rules 48

Rules Paid Search Agency Content Marketing Content 48

Adobe Experience Cloud Blog

MAY 25, 2011

Mobile book reader apps, including Kindle for your iPhone or iPad, are another great way to stay up on the latest white papers that have book-quality thought leadership. Marketo hosts one chapter from each of the hottest marketing books, available for download at no cost to you.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48