Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. So are URLs, meta titles, descriptions, and headings. Various factors make a website mobile friendly. How do you know?

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. For marketing and sales teams, that handoff is a potential minefield. Too early, and everyone wastes time. How does lead scoring work?

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Act-On

APRIL 26, 2024

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. This is definitely true of search engine optimization.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Use Keywords in Your Title (But Make It Interesting). Post It to Your B2B Website. Use Keywords in Your Title (But Make It Interesting). Include Keywords in the Video Description.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. What Are Google Search Operators? I’ve listed those first.

Content Marketing 69

Content Marketing Paid Search Agency Lead Ranking Marketing & Strategy 69

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Include your full name, title, company name, and contact information. You can even provide the link to your website. No wonder many companies go for automation. Get MarTech!

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. SEO is a strategy focused on attracting more visitors to your website. Simple SEO Tip: Pay close attention to your page titles. If you open a page, you’ll see the title in the top left-hand corner. A Definition Are you well-versed in SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Launch Marketing

FEBRUARY 28, 2024

In a competitive manufacturing market, marketers are presented with many challenges and opportunities. With constantly changing trends, marketers must navigate buyer expectations, what is effective and much more. While it might seem enticing to use every marketing channel, you do not need to have a presence on every one.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Source: ON24.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.

SEO 331

SEO SME Lead Ranking Content Marketing 331

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. What is B2B SEO SEO, as we all know, is the meticulous process of tweaking and optimising different digital marketing efforts to enhance a website’s visibility in search engine results.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. It invites potential residents to imagine being part of your active community.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! Those in marketing and sales will have different requirements to those in retention and credit control.

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! Those in marketing and sales will have different requirements to those in retention and credit control.

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. Technical SEO focuses on the behind-the-scenes aspects of your website that impact its performance.

Process 105

Process SEO B2B Marketing Lead Scoring 105

ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. From design, subject titles, deliverability, to accessibility, social links and device optimization the list goes on. In this guide we discussed three key areas that affect email marketers in 2024 in simple terms for the on-the-go marketer.

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. But what is the path to reeling in those big fish?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Website Interaction Tracking: Monitor how visitors interact with your website.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level.

Account Based Marketing 106

Account Based Marketing B2B Marketing Personalization B2B 106

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Track customer interactions like email clicks and website visits to map out their interests and engagement peaks.

Email Marketing 133

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 133

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns? What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Launch Marketing

NOVEMBER 22, 2023

Making sense of marketing and engagement data is not easy. Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. These challenges make it impossible to analyze their data to gauge marketing performance.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

SalesGrape

OCTOBER 10, 2023

Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads? With the rise of digital marketing strategies, many businesses have shifted their focus towards online lead generation techniques. However, advancements in technology have paved the way for more innovative approaches like digital marketing.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? Quickplay’s Curator Assistant search capabilities can create storefront rails that contain titles more likely to engage consumers. WPP and Google Cloud integrated Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system. EXL and Quilt.AI

Classified Ads 109

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 109

Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. Often, these challenges end up leaving marketers frustrated and marketing automation platforms underutilized or underperforming. Convert your website visitors to known, valuable leads.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. Some demographic components include age, education, job title, geographic location and gender. With targeted personas, website traffic can grow by 210% and increase leads by 97%.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Google Analytics 4, the latest analytics interface from Google, empowers business owners to monitor user interactions with digital assets, such as websites and applications. Predictive Insights. Cross-Platform Tracking.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. If you’re considering incorporating LinkedIn ads in your B2B marketing strategy, continue reading to learn how to fit it into your marketing plan and make it a success.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Launch Marketing

OCTOBER 18, 2023

Congratulations, you have launched your new website. Now what are you supposed to do after a website launch? Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. Let’s dive into the six things you need to do after a website launch.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127