KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. About 36% of Gen Z (aged 18 to 24) already search for businesses on social media more often than via search engines.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

FEBRUARY 5, 2024

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Marketing Insider Group

JULY 15, 2021

Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! One thing that caught my attention recently was a discussion of the “ Tweetchat ” Event – using Twitter to conduct a conversation between participants with virtually no cost and not requiring an events platform.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Low engagement is a common issue for B2B marketers. Low engagement is a common issue for B2B marketers. Twitter followers) sees an average of only a hundred likes per Twitter post.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough important and influential business books to stock a library. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow.

Content Marketing 109

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 109

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. followers).

Marketing Analytics Tools 120

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 120

Martech

MAY 30, 2023

This is a marketing channel that matters. One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. World,” and “Into The Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era.”

Paid Search Agency 117

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent using Twitter/X having — an 18.6 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent using Twitter/X having — an 18.6

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

Event Marketing 107

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 107

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Twitter : @JenCapstraw (3.9K followers).

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. And so is consent.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. On Twitter/ X , SEO consultant Glenn Gabe wrote: “This will not end well.” Leading U.S. Early response. ” Why we care.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Conversion Ads 113

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K

CRM 91

CRM Work Management Marketing Management Marketing Automation Services 91

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Martech

JANUARY 26, 2023

Marketing operations is what makes the magic happen. Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on sales, marketing, service, and admin roles.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Conference 110

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Here’s everything you need to know… What is Threads?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Webbiquity

JANUARY 25, 2022

Despite its mistakes , Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. The monthly active user base of Twitter is well over 290 million right now and is predicted to reach 340 million by 2024. of marketers around the world use Twitter to promote their business.

Social Media 361

Social Media Twitter Advertising Channels Media 361

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 Harvard Business Review “Brand promises are about the brand.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. Digital marketers are embracing that and using user-generated content in their campaigns. Animoto, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 105

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 105

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing. There are multiple strategies that will work for your business. Use video to tell a story that highlights each benefit.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. jonmiller Jon Miller Chief Marketing Officer, Demandbase .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118