The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy
Sprout Social
APRIL 14, 2021
The TikTok boom is in full effect. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Make your content accessible.
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