The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. First, a question. Confirm, Remind, Remind Again.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Driving seminar and webinar attendance. Validating direct marketing lists. Reconnecting with past customers and leads. Building a database.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

The Mx Group

JUNE 4, 2018

With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. An older-school technology — telemarketing.

Telemarketing 81

Telemarketing Sales Qualified Leads Lead Scoring Lead Ranking 81

Launch Marketing

JULY 1, 2020

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Adapt Your Message. Focus Your Approach.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

Launch Marketing

JULY 1, 2020

Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Adapt Your Message. Focus Your Approach.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

markempa

OCTOBER 29, 2009

Whether you create a specialized sales development team within the Sales or Marketing groups or hire a firm that specializes in teleprospecting, your cold calling plan must be aligned with all your other ongoing marketing and reputation-building activities. Throw away the scripts: Telemarketers use scripts.

Rules 120

Rules Webinar Metrics Lead Scoring Lead Ranking 120

ViewPoint

NOVEMBER 27, 2017

By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. Use a telemarketing service to set appointments.

Forecasting 149

Forecasting Sales Qualified Leads Telemarketing Marketing Management 149

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Telephone leads all media with the highest response rate of 5.53

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. Demand generation as a beginning point to inbound marketing?

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Smashmouth Marketing

JUNE 27, 2019

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.

Telemarketing 108

Telemarketing Training Intent Webinar Metrics 108

markempa

DECEMBER 29, 2011

Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

ANNUITAS

JULY 31, 2014

While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing. There seems to be quite the disconnect between what marketers are saying “we have a content strategy” and what they are actually doing. Marketers Have Traditionally And Still Do Focus on Tactics-.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Buyer Personas 100

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. This matrix is frequently called the “sweet spots” for marketing.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Adobe Experience Cloud Blog

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Use your inside sales people or a B2B telemarketing service to follow up on the phone. Make It Easy.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

The Mx Group

APRIL 2, 2018

Account-based marketing can take a lot of research, planning and preparation before you even start creating actual ABM content. Make sure you’ve completed these critical stages of ABM content marketing before you get started: Define program objectives and ensure alignment across departments, especially with Sales.

Touchpoints 67

Touchpoints Account Based Marketing ABM Telemarketing 67

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Zoominfo

JUNE 26, 2018

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data-driven marketing is never ‘done’. Anna Fisher, Senior Director of Marketing, ZoomInfo. Only last week I heard a story of a telemarketer who asked for a person who had died seven years ago.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Smarte

JANUARY 8, 2022

As B2B marketers, our primary goal is to generate leads. We can use this data to foster and cultivate relationships with prospects through various marketing and sales activities. Data is truly the king in today’s content-driven marketing world. Data is truly the king in today’s content-driven marketing world.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Zoominfo

JUNE 22, 2022

According to the telemarketing experts at Contact Center Compliance , most B2B cold calls are exempt from federal “Do Not Call” regulations, which are typically meant to protect consumers from unwelcome phone solicitations. There are two types of warm prospects: direct and non-direct. But that doesn’t mean there are no rules.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

The Effective Marketer

MAY 18, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You? They read about marketing, they talk about marketing outside work, they go to events and try to educate themselves. This bunch sees marketing only as a job.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Excelsior Research

MAY 31, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. In this era of digital marketing, finding and generating more prospects has become crucial. OUR CULTURE. LEAD GENERATION. DEMAND GENERATION. CONTENT SYNDICATION.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

MarketJoy

MAY 30, 2018

The terms inbound and outbound embody a type of cultural shift in the entire way of how marketing works, particularly across different channels. To accelerate the sales and get qualified leads, companies are required to function hand in hand with outbound and inbound marketing while building a strong strategy to power it all.

Inbound Marketing 53

Inbound Marketing Sales Management Planning Cold Calling 53

Vision Edge Marketing

NOVEMBER 12, 2013

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Content marketing is not the same as running a campaign.

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. EDT, Brian Carroll will be hosting a webinar on critical but often overlooked factors for successful lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Leadspace

OCTOBER 3, 2019

The fact that the word “nurture” is used, in my opinion, too widely to describe sometimes what marketers and sometime sales do. It’s one that encompasses email, direct mail, telemarketing, and social media. An effective nurture campaign is one that is truly multi-touch and goes beyond the simple call and check in.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here. increased a massive 75 percent.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

LeadSquared

JANUARY 25, 2019

Too often, marketers and sales teams focus on building a list of leads and they Stop. The DMA noted that a whopping 77% of email marketing revenue comes from lists that were segmented, targeted, or triggered. The DMA noted that a whopping 77% of email marketing revenue comes from lists that were segmented, targeted, or triggered.

Segmentation 52

Segmentation Lead Ranking Telemarketing Differentiation 52

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Live tweet during webinars.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

markempa

MAY 4, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Theres some great comments from other marketers too. Theres some great comments from other marketers too. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

Lake One

MAY 23, 2019

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing? Use this checklist as your guide.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46