Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Social Engagement: How are followers engaging with content across channels? So where do you start?

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Martech

MARCH 15, 2023

Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze online conversations. AI Sense monitors social media, blogs, reviews, podcasts and more, to detect key events about any brand or topic.

Marketing AI 89

Marketing AI Social Media Product Media 89

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Don’t use your program purely as a marketing technique. Think about what’s in it for your employees too.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Martech

AUGUST 31, 2021

That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. Aronson is far from a typical tech CEO. ” Aronson was speaking about in-person connections; Panion was originally focused on bringing people together in the physical world.

Communities 116

Communities Work Management Marketing Management Paid Search Agency 116

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Why is LinkedIn employee advocacy right for your social strategy? LinkedIn advocacy metrics. Why is LinkedIn employee advocacy right for your social strategy? I’m willing to bet it’s LinkedIn.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Media Burn Rate Tagging 143

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Why we care. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis.

Paid Search Agency 117

Paid Search Agency Optimization Ads Mobile Advertising 117

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement.

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

Martech

JANUARY 26, 2024

While many other metrics matter, revenue is what enables success. Satisfied customers don’t just come for more, they’ll spread the word about you. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Do you know what drives revenue growth?

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClickZ

OCTOBER 23, 2020

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. About Maropost. Ending organizations’ struggles for a scalable solution.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. Dig deeper: Why we care about retail media networks. Where do retail media networks go from here? Retail media networks standardize.

Media 100

Media Funnel Advertising Advertising Funnels eCommerce 100

Sprout Social

FEBRUARY 27, 2023

For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go. We’re discussing both the icks and ideals for Women’s History Month social media ideas.

Social Media 118

Social Media Media Work Management Paid Search Agency 118

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. Good questions—especially since research from MarketingProfs shows that organizations that have sales and marketing teams aligned on an account-based marketing strategy have seen up to a 208% increase in marketing revenue ! What is account based marketing?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Sprout Social

OCTOBER 15, 2020

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. Brand monitoring vs. social monitoring. What is brand monitoring?

Brand Identity 141

Brand Identity Branding Eye-Tracking Social Media 141

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Working with a CEO mindset came up recently when I interviewed an old friend for a podcast, which you can listen to here and here. Not the how.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? How Jagran New Media doubled video ad revenue with a managed AdOps service. The standout metric for Joshi is transparency.

Paid Search Agency 111

Paid Search Agency Ads Video Marketing Enterprise Management 111

Navigate the Channel

SEPTEMBER 13, 2021

Step One: Think About Your Target Audience. Who are they and why do they care about what you have to say? Consider their point of view and how they feel about your industry as a whole. The three most common methods are through in-person engagements, content marketing, and social media. Social Media.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Martech

JUNE 9, 2022

Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Since Meta hasn’t officially announced the new product, little has been said about it in the advertising community. Why we care. Facebook has declined to comment on the new product. The initial response.

Facebook 102

Facebook Planning Paid Search Agency Ads 102

Martech Advisor

JANUARY 13, 2020

In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the attention of consumers and ultimately compete in the digital era. Social Media Posts Will Look Dramatically Different. Every minute, 1.3

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Martech

OCTOBER 19, 2021

Good morning, Marketers, and are you walking the walk? Some striking tensions between two of the stories below: We have Ben Tepfer of Adobe talking about how successful customer journey orchestration is a differentiator. This has been a familiar challenge in the marketing technology space for several years now. Vanity metrics?

Ad Exchange 90

Ad Exchange Paid Search Agency Advertisements Advertising 90

Martech

JULY 22, 2021

Good morning, Marketers, and are you getting cold feet? If you’d like to tell us how you feel about in-person right now, there’s no better way to do it than spend a few moments completing the latest edition of our running events participation survey. Why we care. It seemed fine at the time. Editorial Director. Read more here.

Resource Management 109

Resource Management Enterprise Management Marketing Management Ad Exchange 109

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

ViewPoint

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Both are working toward different, conflicting metrics. It’s not easy, but it’s absolutely doable.

Sales Qualified Leads 120

Sales Qualified Leads Planning Peer-to-peer Work Management 120

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. Read on to get some tips and insight that you can incorporate into your content marketing process. Massimo Chieruzzi, CEO, AdEspresso.

Process 111

Process Lead Ranking Content Marketing Planning 111

Content Standard

DECEMBER 27, 2018

There are very few industries these days that change as quickly as social media. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation.

Social Media 111

Social Media Social Marketing Media Planning 111

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Allocation 100

Crimson Marketing

AUGUST 4, 2014

He shares what some of them are and how CMOs can use marketing technology to deliver the metrics that matter to these executives. A new sort of CMO: The role of the CMO is changing, James says, with data science and marketing technology becoming a more and more important aspect of the marketing organization.

CMO 100

CMO Enterprise Management Organization Aggregators 100

Zoominfo

OCTOBER 25, 2019

You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Or is it a realistic method for companies to integrate environmental and social issues into their business models? millennials hope companies will take the lead on social issues they find important.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Hubspot

NOVEMBER 28, 2023

If you’re thinking about a career in sales, you probably want to hear the cold, hard truths about sales and what it entails. Chad Burmeister , founder and CEO of BDR.ai , supports Wittman’s comment about value-based selling. This leads to the next point about managing misconceptions.

Work Management 70

Work Management Marketing Management Peer-to-peer High Quality Lead 70

Buffer

APRIL 20, 2022

I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective. Creativity can flourish without likes In 2019, Instagram CEO Adam Mosseri said the whole purpose of hiding Instagram likes was to create a more positive online environment.

Advertising Agencies 81

Advertising Agencies Transparency Paid Search Agency Validation 81

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector. Challenge #4: Heavy Regulations.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107