Marketing Insider Group

APRIL 28, 2020

Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. So does marketing in these difficult times make any sense at all? Content Marketing in the Time of Coronavirus. Quick Takeaways.

Work Management 348

Work Management Marketing Management Paid Search Agency Content 348

Zoominfo

APRIL 28, 2020

This sudden adoption of working-from-home technologies by businesses all over the world does not apply to Slack alone. What this data suggests is that businesses are not merely transitioning to a working-from-home model—they are settling into one, adopting technologies that will serve them for the long-term.

Paid Search Agency 258

Paid Search Agency Product Companies Lead Ranking 258

Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site. Engage Your Audience with These 9 Professional Video Tips. Have a Production Plan. You probably do this yourself.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Brand Identity 100

Brand Identity Branding Advertising Agencies Lead Ranking 100

Marketing Insider Group

MARCH 27, 2020

But I’ve been talking to a lot of marketers who are unsure how to market in these times of fear and uncertainty. Should we even be doing marketing at all? There are some common sense and practical tips to marketing during the crisis we’re facing but there is no clear roadmap. just check in.

Planning 349

Planning Paid Search Agency Thought Leadership Storytelling 349

Contently

FEBRUARY 17, 2023

These new technologies are simplifying our lives at home and work in awe-inspiring ways. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. Half of those surveyed were willing to use it to help them choose products. What is Augmented Reality?

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Marketing Insider Group

MAY 23, 2021

Your team should build such a strategy into your virtual event plan from the outset. Here are some ideas worth considering in your plans to level up engagement and get optimal participation from your attendees: Use an Event Platform With Top-notch Engagement Features. You need high production quality to win virtual audiences over.

Tips 309

Tips FAQ Work Management Paid Search Agency 309

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. Use these tips to give your audience an experience they’ll remember – and trust. Her legendary Polaroid commercials, featuring a couple of well-known actors, worked the product’s selling points into the actors’ playful banter. Now don’t get me wrong.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Contently

APRIL 14, 2020

You, too, have now been working from home for a prolonged period of time. If you’re coming from a company that used to have a strict in-office policy, you’re probably realizing that remote work isn’t all the pantsless webconferencing and spooning ice cream straight from the carton you thought it would be.

Planning 201

Planning Consulting Marketing & Strategy Paid Search Agency 201

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. were studying at home due to school closures last March to control the spread of Covid19. Tip 2: Respond to customer needs.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Martech Advisor

MARCH 17, 2020

The Coronavirus (COVID-19) outbreak has led to companies across the globe asking employees to work from home. Social distancing, while effective in curtailing the effects of the pandemic, can lead to loss of productivity, miscommunication, and lower business output. Perhaps the perspective yields new thinking.

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 102

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 102

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Heinz Marketing

AUGUST 31, 2021

By Rachel Degginger , Marketing Consultant at Heinz Marketing. As a majority of companies continue having their employees work from home, sometimes staring at the same walls can get boring. Here are 4 tips that have helped me improve my WFH experience. Create a routine that works for you. Get outside.

Tips 120

Tips Consulting Marketing Report Order 120

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Brand Identity 114

Brand Identity Branding Marketing AI Social Media 114

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). For example, if a marketer at Sprout Coffee Co.

Keywords 99

Keywords Template Analysis Barriers 99

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. 5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Lake One

SEPTEMBER 22, 2023

Embracing the power of video is game-changing in amplifying your manufacturing sales and marketing strategy. This blog is based on Lake One’s webinar with our expert friends in sales, video production, manufacturing, and marketing. Video Makes a Splash Adding video to your sales and marketing strategy is a win-win.

Webinar Metrics 88

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 88

Heinz Marketing

JUNE 22, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Love working from home or dying to return to the office? After over a year of work-from-home, some of us may have fallen in love with the flexibility and work life balance that comes with remote work. Maybe it’s both?

Work Management 117

Work Management Cable Peer-to-peer Lead Ranking 117

Heinz Marketing

APRIL 29, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. I’m not a productivity expert. But productivity is something I’ve been thinking about a lot lately. As a full-time working mom of two young boys, I feel like my hair is on fire all day long. But that doesn’t mean I’m at peak productivity.

Product 122

Product Tips Marketing Analytics Tools Barriers 122

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

Litmus

MARCH 6, 2024

Optimize your emails 9 tips to create high converting emails There are several principles of CCD, all of which can be applied to email marketing. Fulfill the expectation set by the subject line This tip isn’t just about design. Email design is perfect for showcasing your product or service. I’ll show you how.

Design 96

Design Conversion Urgency Marketing Cross-Selling 96

Vidyard

MARCH 12, 2020

They’ve all asked at least part of their workforce to work from home in light of the current health situation. If you’ve never worked from home or don’t do so regularly, it can be a big switch. Many Vidyard employees regularly work remotely. What is Remote Work? Separate Work and Home Tasks 5.4

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

Liveintent

OCTOBER 6, 2020

We’ve taken a look at some of the latest consumer behaviors and expert predictions to assemble five tips for planning your 2020 holiday marketing strategies. Tip #1 – Lend shoppers a hand with Gift Guides. Here are a few unique ideas to help you stand out from the pack: Gifts for sustainable or ethical shoppers.

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Heinz Marketing

MARCH 14, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Bridging the Gap Between Product Centricity and Customer Centricity. If you have a great product, you shouldn’t rely on that to make up for poor customer experience.

Work Management 89

Work Management B2B Marketing Video Marketing B2B 89

SmartBug Media

FEBRUARY 23, 2024

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns. Enter: your scalable and sustainable Marketing Playbook.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100