Crimson Marketing

OCTOBER 24, 2013

” Content Is About Stories, Not Products. Your company needs to start telling stories about your products or services that “focus on the human needs of your audience.” ” Forget about your actual products, and focus on the real people who benefit from them. ” No One Needs Your Product Or Service.

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

SEPTEMBER 5, 2013

Releasing new products can be crucial to your business growth and market competitiveness. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Here are the basic steps to follow when customizing your own product launch plan: Brainstorming.

Product 100

Product Marketing Mix Buzz Planning 100

Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

OCTOBER 23, 2014

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

MAY 30, 2013

Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. “Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital.”

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. marketing is one of the flippers and sales is the other.”. Planar provides premier solutions for the world’s most demanding environments.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

APRIL 25, 2013

Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. There is a lot of work and planning that goes into creating a successful product launch. Why will customers/the market care? Product Marketing'

Resources 100

Resources Planning Product Advertising Agencies 100

Crimson Marketing

SEPTEMBER 13, 2013

A&F’s target market may be collegiates, but this didn’t sit well with Asian Americans across all generations. Obviously #BADMarketing. . Images: Courtesy of CRACKED/Abercrombie & Fitch.

Marketing Mix 100

Marketing Mix Marketing & Strategy Social Media Marketing 100

Crimson Marketing

AUGUST 23, 2013

BADMarketing branding create brand it product marketing market your product marketing product strategy viral marketing what is market strategy' But it’s hard to get this image out of your head and this went on to be their worst selling album. Are you surprised? BADMarketing . (

Viral Marketing 100

Viral Marketing Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

SEPTEMBER 6, 2013

How do you feel about this piece of direct marketing? . BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy' Accomplished influential people should read us. This is really some #BADMarketing.

Marketing Mix 100

Marketing Mix Marketing & Strategy Marketing Marketing Strategy 100

Crimson Marketing

AUGUST 15, 2013

Celebrity endorsements and partnerships can create a lot of traction for your site, product, service, etc. BADMarketing branding how to use social media it product marketing partner program social media communications social media networking blog social media networks what is market strategy' But only when done right. .

Advertising Agencies 100

Advertising Agencies Network Marketing Social Media Marketing & Strategy 100

Crimson Marketing

AUGUST 17, 2015

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. David shares the systems that the “tip of the spear” uses at Rimini Street.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

JULY 10, 2014

The answer of how to make better pricing decisions lies in big data and marketing intelligence. If you ignore the opportunities presented by big data and marketing intelligence, you’re loosing out on millions of dollars in potential profit. Marketing Technology Product Marketing' Build skills and confidence.

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

FEBRUARY 11, 2015

The way buyers consume products has fundamentally changed and looks to continue changing even more rapidly. Product marketing amidst this rapid evolution is a daunting task. Having the right marketing technology, processes and mentality is just the start. Podcasts Product Marketing'

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

JUNE 26, 2013

Naturally mobile marketing is gaining traction, but are you tailoring your marketing strategies appropriately? . Here are 7 rules to follow when planning your mobile app marketing approach: 1. How much time do you spend on your phone daily? Probably a lot more than you’re willing to admit. Add novelty .

Mobile Marketing 100

Mobile Marketing Planning Marketing & Strategy Rules 100

Crimson Marketing

MARCH 12, 2015

Needs determine market innovation. The ability for retailers to provide that kind of marketing intelligence has until recently been limited by technology and associated costs. The ability for retailers to provide that kind of marketing intelligence has until recently been limited by technology and associated costs.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

FEBRUARY 27, 2014

The post The Race To Own The Marketing Cloud appeared first on. Corporate Marketing Other Interesting Topics Product Marketing' Let’s take a look at the top contenders: Salesforce.com Who are they? “The company’s.

Salesforce.com 100

Salesforce.com CMO Paid Search Agency Marketing 100

Crimson Marketing

MAY 28, 2015

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. If you’re not monitoring buyer behavior on your website, you’re missing out on a huge marketing opportunity.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . Can marketers deliver amid ongoing performance pressures?”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

SEPTEMBER 4, 2013

Bob Braham provided me with some very interesting insight into what he calls the “three C’s of solutions marketing”: . Bob is recognized in high tech as a strategic marketing leader who specializes in starting something new or fixing something broken. Feature Image: Courtesy of Eprobe World .

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

Crimson Marketing

APRIL 21, 2015

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

JUNE 16, 2015

The volume and speed of marketing tactics and technologies that the modern marketer needs to stay on top of is pretty staggering. ponders Whitney Bouck, the Senior Vice President of Global Marketing and General Manager of Enterprise at content sharing leader Box. The response is what Whitney calls “full funnel planning.”.

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

SEPTEMBER 30, 2014

Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done. Marketing Technology Podcasts'

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. You need a new approach. Step 2 – Target Your B2B Audience.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

MARCH 11, 2014

As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation. The post How To Transform Your Marketing Approach with the “Buying Center” Concept appeared first on.

Buy 100

Buy Segmentation Marketing Product 100

Crimson Marketing

AUGUST 20, 2015

Do you look at marketing as a cost center or as a revenue center? For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Luckily, marketing has a wealth of knowledge at its disposal to help them do just that. Marketing needs to be seen as an equal partner to sales.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

NOVEMBER 5, 2013

. “One benefit of using a full-featured attribution platform is the ability to centralize all performance marketing measurement.” As attribution continues to evolve, digital marketing practices will grow in their reach across channels. Direct Marketing News ). Insights from Adometry CMO Casey Carey.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

APRIL 15, 2015

It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” webinars – 67%.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

DECEMBER 2, 2014

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. For Netherlands based Philips Lighting, that expertise comes from VP of Digital Marketing, Michel Claassens. Digital Marketing Podcasts'

Marketing Management 100

Marketing Management Advertising Channels Lead Scoring Lead Ranking 100

Crimson Marketing

DECEMBER 3, 2014

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. We don’t count on old wives tales to predict the weather, and businesspeople don’t make marketing decisions on a hunch. How Domino’s Used Data to Heat Up Their Marketing. They had lost a significant amount of market share and sales were slipping.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

MAY 7, 2014

There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility. The post Mahau Ma, MuleSoft’s Marketing VP: How to Integrate Buyer Data – The 500 Billion Dollar Question [Podcast] appeared first on. Demand Generation Podcasts Product Marketing'

Demand Generation 100

Demand Generation Demand Mobile Marketing Trends 100

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . SnapChat Live Stories) that marketers can use to start conversations about their brands. . 57% of #B2B marketers rank blogs as the most important content type they create #blogging Click To Tweet. Mobile video: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

MARCH 18, 2015

93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle. Marketing Technology Podcasts'

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

JUNE 23, 2015

Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Buyers are not just passively consuming marketing messages—they are commenting, creating their own blogs and responding in ways that marketers cannot control. Learnings include: Don’t Sell…Engage. All-Around Accounting.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

MARCH 26, 2014

As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on.

Analytics 100

Analytics Trends Marketing Optimization 100